MECLABS Institute

MECLABS Institute Online Training
  • Overview
  • Blueprint
  • Sessions
  • Tools
  • Store
  • 01 Prepare
  • 02 Connect
  • 03 Explain
  • 04 Persuade
  • 05 Exchange
Marketer
Session 1

High-Converting Landing Page: If you don’t ask this question you will never maximize conversion

In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”

Watch Now

Landing Page Creation and Optimization: 6 key questions to prepare the marketer

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

Watch Now

The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results

In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.

Watch Now

Maximize Webpage Conversion: Four essential ways to prepare yourself

In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.

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Prospect (The Who)
Session 1

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

In Session #4, Flint teaches how to convert prospect data into customer wisdom.

Watch Now
Objective

 

Customer-First Objectives: Discover a three-part formula for focusing your webpage message

In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.

Watch Now
Session #6 Customer-First Objectives: See real webpages optimized for marketing conversion

Customer-First Objectives: See real webpages optimized for marketing conversion

In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life.

Watch Now
Plan

 

Website Wireframes: 8 psychological elements that impact marketing conversion rates

Website Wireframes: 8 psychological elements that impact marketing conversion rates

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

Watch Now
S08 Website Wireframes Optimized For Marketing Conversion

Website Wireframes: See real webpages optimized for marketing conversion

In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.

Watch Now
Session 9 Website Strategies

Website Strategies: 4 ways to prepare your marketing team to increase conversion rates

In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion.

Watch Now
YES, I will pay attention

 

S10 - Headline Writing

Headline Writing: 4 principles that could drive down your website bounce rate

In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines.

Watch Now
S10 - Headline Writing

Effective Headlines: How to write the first 4 words for maximum conversion

In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.

Watch Now
S12 - Headline Examples

Headline Examples: 3 ways to load your predicate with value

In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline.

Watch Now
S13 - Headline Formulas

Headline Formulas: A step-by-step process for radically transforming your copywriting

In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.

Watch Now
YES, I will engage deeper

 

S14 - Above-the-Fold Psychology

Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage

After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.

Watch Now
S15 - Above-the-Fold Strategy

Above-the-Fold Strategy: 4 ways to write powerful sub-headlines

In Session #15, Flint McGlaughlin teaches three penetrating questions that can help you craft high-impact sub-headlines.

Watch Now
S16 - Above-the-Fold Energy

Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening

In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.

Watch Now
S17 - Above-the-Fold Energy with Carefully Crafted Bullet Points

Above-the-Fold Optimization: How to improve conversion with powerful bullet points

In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.

Watch Now
YES, I understand

 

S18 - Value Proposition Definition: Optimize your conversion rate with this powerful question

Value Proposition Definition: Optimize your conversion rate with this powerful question

In Session #18, Flint McGlaughlin teaches a single question you can use to amplify the power of your company’s offer.

Watch Now
S20 - Value Proposition Danger: If you make this mistake your offer’s value does not matter

Value Proposition Danger: If you make this mistake your offer’s value does not matter

In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.

Watch Now
YES, I believe

 

S21 - Value Proposition Credibility: 3 ways to help people instantly believe your message

Value Proposition Credibility: 3 ways to help people instantly believe your message

In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable.

Watch Now
YES, I want this now
S19 - Value Proposition Power: 3 ways to intensify the force of your value proposition

Value Proposition Power: 3 ways to intensify the force of your value proposition

In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.

Watch Now
YES, I want this from you
S18-S21 - Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 - #21)

Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 – #21)

To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.

Watch Now
YES, I will trade
S22 - Call To Action Examples: Compare 5 versions and see a 52% increase in conversion

Call To Action Examples: Compare 5 versions and see a 52% increase in conversion

In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.

Watch Now
S23 - Call to Action Strategy: This marketer changed three words to improve conversion by 300%

Call to Action Strategy: This marketer changed three words to improve conversion by 300%

In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.

Watch Now
YES, I will finish
S24 - Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates

Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates

In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.

Watch Now
S25 - Call to Action Principles: Four keys to achieving maximum conversion

Call to Action Principles: Four keys to achieving maximum conversion

In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.

Watch Now
S26 - Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy

Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy

In Session #26, Flint McGlaughlin shares four ways to transform your results.

Watch Now
  • Student Login
  • Sessions
    • FastClasses
      • Prepare
          • 1A – Marketer
            • High-Converting Landing Page: If you don’t ask this question you will never maximize conversion In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?” Watch Now

            • Landing Page Creation and Optimization: 6 key questions to prepare the marketer In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business. Watch Now

            • The Marketer’s Self Image: 3 distorted concepts that are robbing your conversion results In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer. Watch Now

          • 1B – Prospect (The Who)
            • Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage) In Session #4, Flint teaches how to convert prospect data into customer wisdom. Watch Now

          • 1C – Objective
            • Customer-First Objectives: Discover a 3-part formula for focusing your webpage message In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project. Watch Now

            • Customer-First Objectives Application Session: See real webpages optimized for marketing conversion In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life. Watch Now

          • 1D – Plan
            • Website Wireframes: 8 psychological elements that impact marketing conversion rates In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion. Watch Now

            • Website Wireframes: See real webpages optimized for marketing conversion In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates. Watch Now

            • Website Strategies: 4 ways to prepare your marketing team to increase conversion rates In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion. Watch Now

      • Connect
          • 2A – YES, I will pay attention
            • Headline Writing: 4 principles that could drive down your website bounce rate In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines. Watch Now

            • Effective Headlines: How to write the first 4 words for maximum conversion In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum. Watch Now

            • Headline Examples: 3 ways to load your predicate with value In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline. Watch Now

            • Headline Formulas: A step-by-step process for radically transforming your copywriting In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines. Watch Now

          • 2B – YES, I will engage deeper
            • Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right. Watch Now

            • Above-the-Fold Strategy: 4 ways to write powerful sub-headlines In Session #15, Flint McGlaughlin teaches three penetrating questions that can help you craft high-impact sub-headlines. Watch Now

            • Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline. Watch Now

            • Above-the-Fold Optimization: How to improve conversion with powerful bullet points In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message. Watch Now

      • Explain
          • 3A – YES, I understand
            • Value Proposition Definition: Optimize your conversion rate with this powerful question In Session #18, Flint McGlaughlin teaches a single question you can use to amplify the power of your company’s offer. Watch Now

            • Value Proposition Danger: If you make this mistake your offer’s value does not matter In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition. Watch Now

          • 3B – YES, I believe
            • Value Proposition Credibility: 3 ways to help people instantly believe your message In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable. Watch Now

      • Persuade
          • 4A – YES, I want this now
            • Value Proposition Power: 3 ways to intensify the force of your value proposition In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase. Watch Now

          • 4B – YES, I want this from you
            • Value Proposition Strategy: Everything you need to know in 6 minutes To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions. Watch Now

      • Exchange
          • 5A – YES, I will trade
            • Call To Action Examples: Compare 5 versions and see a 52% increase in conversion In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action. Watch Now

            • Call to Action Strategy: This marketer changed three words to improve conversion by 300% In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate. Watch Now

          • 5B – YES, I will finish
            • Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion. Watch Now

            • Call to Action Principles: Four keys to achieving maximum conversion In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion. Watch Now

            • Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy In Session #26, Flint McGlaughlin shares four ways to transform your results. Watch Now

    • BuildClasses
      •  
          • Week 1
            • Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel In BuildClass #1, Flint McGlaughlin shows how to apply the methodology and the lessons from the FastClasses using real marketing experiments Watch Now

          • Week 2
            • Sales Funnel Copy: Five questions to help you create powerful message levers In BuildClass #2, Flint McGlaughlin teaches three principles to help you develop effective message levers. Watch Now

          • Week 3
            • Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument. Watch Now

          • Week 4
            • Sales Funnel Offers: How to select and refine the best value proposition for your campaign In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel. Watch Now

          • Week 5
            • Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition. Watch Now

          • Week 6
            • Sales Funnel and ChatGPT: 6 ways to leverage AI now to develop a powerful value proposition In BuildClass #6, Flint McGlaughlin teaches how to use ChatGPT to help generate ideas and overcome your creative block. Watch Now

          • Week 7
            • Sales Funnel Design: How to combine an “old school” journal, a web page builder, and DALL·E In BuildClass #7, Flint McGlaughlin teaches how to combine the offer psychology with AI technology. Watch Now

  • Enroll

Join us on Wednesday for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel

Become a Marketer-Philosopher: Create and optimize high-converting webpages Prepare 1B – Prospect (The Who)
Session Quizzes
Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
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Landing Page Blueprint

The course is built around a Landing Page Blueprint of the essential elements for creating a high-converting webpage.

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