Effective headlines. How they increase your website’s conversion rates.
Effective Headlines. How to test them and refine them.
Effective headlines. One of the most important skills for any copywriter.
Effective Headlines. The science of writing headlines
Effective Headlines. Common mistakes people make with headlines
Effective Headlines. The best headline formulas
5 Ways to Make Your Headlines More Effective
Discover how to create headlines that imply your content will stand out from the rest.
Discover how to structure your headlines for maximum conversion
Effective headlines can help you capture your reader’s attention, introduce additional benefits
Examples of Successful and Powerful Headlines
How to make sure your headlines are readable?
How to write better headlines?
How to make sure your headlines are effective?
Get inspired by these examples of great headlines that grabbed attention and drove traffic.
How to write headlines that convert?
How to Write an Effective Headline That Draws in Readers
How to make your headlines more effective
How to Optimize Your Headlines for Greater Effectiveness
The Importance of a Good Headline
How to Write Catchy headlines that are hard to resist
How to make your headlines more clickable
How to Make Your Headlines More Compelling and Productive
How to test headlines?
how to write catchy headlines?
The anatomy of a great headline
The Art of Writing Blog Post Headlines That Get Results
The Art of Writing Compelling Headlines: Tips and Tricks
The art of writing effective headlines
The benefits of conversion rate optimization and how to get started today
How to Write an Effective Headline: A StepbyStep Guide
Tips for writing better headlines that convert more customers
How to write an effective title
How to Write Attention Grabbing Headlines That Convert Readers Into Customers
Tips for writing great headlines that get attention
3 easy tips for writing headlines
The Science of Creating Powerful and Compelling Headlines
The Science of Headlines: What Works and Why
The secret to writing headlines that work
Use these tips to create headlines that are so good, your readers won’t be able to resist clicking through.
How to write headlines that get clicked: The art of writing effective headlines
How to Produce Engaging and Compelling Content
The Do’s and Don’ts of Writing an Effective Headline
The Formula for an Effective Headline
3 steps to writing an effective headline
How to Write Captivating and Effective Headlines That Draw in Readers
How to Write Engaging Headlines That Convert
The Different Types of Headlines You Can Use to Captivate Your Audience
Use these tips to write headlines that are powerful, persuasive and attention grabbing.
What are some of the best headline structures?
Why Good Headlines are so Important and How to Make Yours Stand Out
How can I write an attention grabbing headline?
How to write catchy headlines
How to improve your headlines?
How to Write Compelling, Productive, and Engaging Headlines
How to Write Effective Headlines That Drive Traffic and Engagement
Why headlines are important and how you can make yours better
Why headlines matter
10 Proven Ways to Write Better Headlines That Drive Traffic and engagement
2 simple rules for writing effective headlines
5 Ways to Create Winning Headlines
Find out how to write great headlines for your blog posts, website content and social media posts.
Follow these tips to create your own irresistible headlines for blog posts and website content.
Why should you care about CRO and how to measure it’s success in your business goals
Get tips on how to create high converting landing pages with emotional impact
Habits of website visitors and how to keep them engaged
Gain insight into the psychology of effective headline writing
The power of a good headline
The psychology of website visitors and how to use it to your advantage
What Makes an Effective Headline?
Why Writing Effective Headlines is Important
Why Your Copywriting Needs Improving & How to Fix It Fast
Why your headline is the most important part of your blog post
The ultimate guide to writing great headlines that get people to buy
What are some of the most important elements of a headline?
How to write headlines that people will love
How to Write headlines that Stand Out in a Crowded Space
Headline Examples: 3 ways to load your predicate with value
In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline. Here are some of the most important insights from this class:
- You must learn to predicate customer value.
- Make the object of your headline the psychological driver of the offer.
- Nouns form the substance of appeal.
- Synchronize the gain with the thought sequence.
- Choose words which clarify or intensify.
You can watch the full video above, or jump ahead to these key takeaways:
- 0:00 Headline Examples: 3 ways to load your predicate with value.
- 0:19 Check out the comments section of the YouTube video for Effective Headlines: How to write the first 4 words for maximum conversion to see headline optimization suggestions for a newspaper marketing experiment from members of the community.
- 0:45 The winning headline of the newspaper marketing experiment (which helped produce a 181% increase in conversion).
- 1:26 Position the customer’s “gain” as the direct object of the sentence.
- 4:25 Structure a “receive” or “become” predicate.
- 6:15 Take a headline you are currently working on and put it in the YouTube comments for this video. If you can do so in the next 30 days, Flint and other members of the community will provide conversion optimization ideas.
- 6:30 Select modifiers to amplify the impact of your message.
- 9:04 Six principles of headline development.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Essential Course Resources
BuildClass #2 – Sales Funnel Copy: Five questions to help you create powerful message levers Flint McGlaughlin teaches three principles to help you develop effective message levers.
PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49)
Consumer Financial Services Marketing: Your customer is your most important stakeholder (podcast episode #39)
How to Sync Marketing and Customer Desire to Improve Marketing Performance (3 quick case studies)
Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33)
The Marketer As Philosopher – Reflection #35
Every marketing claim should be held against a certain terse, clear, if seemingly hostile, two-word standard: “So what!?” Every piece of copy should be held up to the glaring light of this honest, customer-centric view. It should become the mantra of every copywriter. And if there is any weakness in this two-word protest, it may only be in its lack of…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
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#1. Position the customer’s _______ as the direct object of the sentenceCorrectIncorrect
#2. Structure a “receive” or ________ predicateCorrectIncorrect
#3. Select ________ to amplify the impact of your messageCorrectIncorrect
#4. Choose words which clarify or ___________CorrectIncorrect
#5. You must learn to predicate __________CorrectIncorrect