The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results
In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.
In this session, Flint shares:
- Three keys to help correct our distorted thinking
- Four types of value propositions
- Why people are falling out of your sales and marketing funnel
- How to get micro-yeses from your customers that ultimately lead to the macro yes
- Why the marketer cannot drive traffic
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Essential Course Resource
The Marketer as Philosopher – Reflection #4
People are not falling into the sales funnel; they are falling out. Gravity is not working for the marketer; it is working against them. The traditional analogy is flawed. Thomas Kuhn said “…the scientist who embraces a new paradigm is like the man wearing inverting lenses.” Marketers need a new, more accurate paradigm. They need to see with Kuhn’s “inverting lenses.” More to the point, we need to see the funnel in a new way – the funnel must be inverted. With this new perspective…
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Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.