In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free digital marketing course)
Get tools, training and coaching based on 10,000+ marketing test variations
Course Number:
MEC100
Course Name:
Become a Marketer-Philosopher: Create and optimize high-converting webpages
Chief Instructor:
Flint McGlaughlin
Student Type:
Entrepreneurs and marketers
Available:
Now
Cost:
Free
Type:
On demand
Length:
25+ sessions | ~10 minutes each
The Elements of the Course
This course represents the culmination of a 20-year research project. The goal is to combine deep discoveries in psychology with state-of-the art learning. We have combined the following essential elements:
FastClass videos (Know It) 40 minutes of content in less than 10 minutes
LiveClass events (See It) Live, interactive sessions with practical examples from marketers
BuildClass videos (Try It) Step-by-step help to set up and measure your funnel
This course is structured around each element of the MECLABS Landing Page Blueprint.
The tools, the videos, and the podcasts are free. MECLABS has contributed, at no cost, all of the content from its paid certification courses and its graduate program.
No cost. No registration. No commitment. All of the material is right here on these pages, freely available to help you take your team to the next level.
The Essence of the Course
People are not falling into the sales funnel; they are falling out. Gravity is not working for the marketer; it is working against them. The traditional analogy is flawed. Thomas Kuhn said,” … the scientist who embraces a new paradigm is like the man wearing inverting lenses.”
Marketers need a new, more accurate paradigm. They need to see with Kuhn’s “inverting lenses.” More to the point, we need to see the funnel in a new way – the funnel must be inverted. With this new perspective, we can better fathom the nature of our work.
The marketer must defy the law of gravity. We must overcome the organic resistance in the marketplace. More people are falling out than are flowing in (and thus up). And those moving up (toward the narrow end) do so in steps, in micro-decisions. Moreover, they do not move up the center; they move up the sides, with each side representing a sale path.
The funnel is the message; it is constructed from micro-offers. Progress is dependent on a micro-yes at each of these many junctures. It takes a long unbroken sequence of micro-yes(s) to achieve a macro-yes (the sale), but it takes just a single “no” to undo every single “yes.”
Session #1: How to transform your career/life as a marketer or entrepreneur with meaning and purpose
To really understand the essence of this course, just start watching the first session of the course now.
How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?
Flint McGlaughlin, CEO and Managing Director, MECLABS Institute helps you answer these questions in the first class of the free Become A Master at Creating and Optimizing High-Converting Web Pages course.
In this session, Flint shares:
Three insights that might transform the way we approach our work tomorrow
How a 272% increase in conversion led to significant impacts in revenue, cost per acquisition, and monthly profit for one organization
Four essential growth elements
The Evidentials of the Course
There is a lot of exaggeration on the Internet. Numbers can seem meaningless. However, these seven factual statements are meant only to demonstrate the hard work it took to produce this course:
Invested two decades and $130+ million trying to understand the fundamental unit of conversion: a “yes”
Built the first and now oldest conversion marketing research program
Patented the world’s most widely used and well-known conversion heuristic: C=4m+3v+2(i-f)-2a
Pioneered the conversion industry, established its concepts and principles, and launched the first certified courses in the field
Defined the primary standards for scientific testing in conversion marketing, teaching at Adobe, Microsoft, Google, Harvard, Cambridge, Oxford and many others
Tested over 10,000+ marketing hypotheses (treatments)
Conducted field research with hundreds of small startups and major brands including Verizon, Amazon, and The New York Times
