Marketing Conversion Rates

Effective headlines

Session #11
Effective Headlines: How to write the first 4 words for maximum conversion

In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.

Here are some of the most important insights from this class:

  • Pull the customer forward with a subject-predicate structure.
  • Leverage the power of the understood subject.
  • Enforce the four-words-to-value rule.
  • Remember that the customer is the subject and your offer is the object.
  • Use the grammatical subject to prioritize the customer’s interest.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Effective Headlines: How to write the first 4 words for maximum conversion.
  • 0:34 You have less than two seconds to capture attention and build cognitive momentum.
  • 0:47 How do I structure the first four words of my headline for maximum cognitive momentum?
  • 1:09 Pull the customer forward with a subject-predicate structure.
  • 2:36 Use the grammatical subject to prioritize the customer’s interest.
  • 4:34 Leverage the power of the understood subject.
  • 5:58 The customer is the subject and your offer is the object.
  • 6:45 Enforce the “four-words-to-value rule.”
  • 8:25 The four headline principles combined in one headline example.
  • 8:54 Improve this headline – put your best ideas in the YouTube comments for this video.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

The Marketer’s Mindset Checklist

CTA Psychology Workshop: Work directly with Flint to optimize the conversion rate of your call-to-action – Wednesday, July 20th, 2022 at 3 pm EDT

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Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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