Marketing Conversion Rates
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Effective headlines. How they increase your website’s conversion rates.
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Effective headlines. One of the most important skills for any copywriter.
The anatomy of a great headline
How to write headlines that get results
The secret to writing headlines that work
Effective Headlines. A vital part of any online marketing strategy
Effective Headlines. How to test them and refine them.
What makes a good headline?
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Tips for writing better headlines that convert more customers
How to write headlines that pack a punch
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how do you write catchy headlines?
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How to structure your website content for better results
How can you write headlines that convert?
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The psychology of website visitors and how to use it to your advantage
5 tips for creating powerful headlines
How to write an attention-grabbing headline
Tips for writing better headlines
3 steps to writing an effective headline
how do you write persuasive headlines?
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Habits of website visitors and how to keep them engaged
What are some of the best headline formulas?
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The ultimate guide to writing great headlines that get people to buy
What are some of the best headline structures?
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How to write website copy that sells your product or service
How do you test headlines?
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How to become a better copywriter and get better results in your web pages, landing pages, and sales letters
How to write catchy headlines
3 tips for writing better headlines
2 simple rules for writing effective headlines
CTA’s (calls-to-action) – what they are and how to use them for increased conversions
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How can you improve your headlines?
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What are some common mistakes
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What makes a great headline?
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How to test new ideas and headlines on your website for free using A/B testing tools like Visual Website Optimizer
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How to write a great headline
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Why headlines matter
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People make with headlines?
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The benefits of conversion rate optimization and how to get started today!
How can you write better headlines?
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How to Write an Effective Headline
How can you make sure your headlines are readable?
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The Secrets of Writing a Great Headline
What are some of the most important elements of a headline?
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How can you make sure your headlines are effective?
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5 Ways to Create Winning Headlines
5 Ways to Make Your Headlines More Effective
3 Types of Writing that Can Help You Write Better Headlines
The 5 best headline formulas
What are some tips for writing effective headlines?
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Why Your Copywriting Needs Improving & How to Fix It Fast.
How to Write Headlines that Convert
How to Write Attention-Grabbing Headlines
How to Write Engaging Headlines That Convert
5 easy tips for writing great headlines
How to write a headline that sells
How to write headlines that people will love
How to write an effective title
How to write a powerful headline
How to write an attention grabbing headline
5 tips for writing great headlines
How can I write an attention-grabbing headline?
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What are some of the most important benefits of using effective headlines?
Effective headlines can help you capture your reader’s attention, introduce additional benefits
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What is conversion rate optimization (CRO)?
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Why should you care about CRO and how do you measure it’s success in your business goals
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How to increase conversions through the use of landing page copywriting, design, and testing
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Effective Headlines: How to write the first 4 words for maximum conversion
In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.
Here are some of the most important insights from this class:
- Pull the customer forward with a subject-predicate structure.
- Leverage the power of the understood subject.
- Enforce the four-words-to-value rule.
- Remember that the customer is the subject and your offer is the object.
- Use the grammatical subject to prioritize the customer’s interest.
You can watch the full video above, or jump ahead to these key takeaways:
- 0:00 Effective Headlines: How to write the first 4 words for maximum conversion.
- 0:34 You have less than two seconds to capture attention and build cognitive momentum.
- 0:47 How do I structure the first four words of my headline for maximum cognitive momentum?
- 1:09 Pull the customer forward with a subject-predicate structure.
- 2:36 Use the grammatical subject to prioritize the customer’s interest.
- 4:34 Leverage the power of the understood subject.
- 5:58 The customer is the subject and your offer is the object.
- 6:45 Enforce the “four-words-to-value rule.”
- 8:25 The four headline principles combined in one headline example.
- 8:54 Improve this headline – put your best ideas in the YouTube comments for this video.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Essential Course Resources
The Marketer’s Mindset Checklist
Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46)
Pull The Customer Forward: 3 quick marketing case studies of personalized content, landing page optimization, and content marketing
The Marketer As Philosopher – Reflection #35
Self-interest on the part of the marketer becomes the most dangerous “blind spot.” It is not enough for the marketer to see better; the marketer must see with new eyes—the customer’s eyes. And this radical perspective emerges as we relentlessly…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
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