Marketer Vs Machine: We need to train the marketer to train the machine. Watch now.

TOOLS

Get these (free) thinking tools to shortcut your time to results


These simplified frameworks and heuristics help you engage the foundational thinking necessary to create and optimize a high-converting landing page (they can help with any type of collateral).

These tools are not software, and so they work with any marketing platform. To discover the best way to apply them, just watch the accompanying FastClass.

The Marketer’s Mindset Checklist

THE MARKETER’S MINDSET CHECKLIST

6 key questions to prepare the marketer

OFFER SEQUENCING INFOGRAPHIC

Infographic to help you decide how to sequence your offer

DATA PATTERN ANALYSIS

Get your free simplified MECLABS Institute Data Pattern Analysis Tool to discover opportunities to increase conversion by uncovering leaks in your company’s marketing funnel.

CONVERSION HEURISTIC ANALYSIS

Diagnose the problems in your funnel and determine where to test with this free tool – the same tool that helped our analysts capture more than $500 million in (carefully measured) marketing test wins.

VALUE PROPOSITION ANALYSIS (WITH LEDGER)

In this free toolbox, you will get four tools to help you clearly communicate an effective value proposition.

STRATEGIC COPY BLUEPRINT

CUSTOMER-FOCUSED HYPOTHESIS

CONVERSION-CENTRIC WIREFRAME

TEST MANAGEMENT PROTOCOL