Review for Sessions #18 – #21
Value Proposition Strategy: Everything you need to know in 6 minutes
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
Here are some of the most important insights from this class:
- Separate the means from the end. Focus on the customer’s experience of the value.
- The task of the marketer is to maximize PERCEIVED value and minimize PERCEIVED cost.
- The world does not need “expert” marketers; the world needs marketers who are expert at thinking like consumers.
- Do not make claims; foster conclusions.
- A value proposition focuses on a specific customer segment.
You can watch the full video above, or jump ahead to these key takeaways:
- 0:00 Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 – #21).
- 0:57 Insights about the definition of a value proposition.
- 1:42 Insights about the force of a value proposition.
- 2:50 Insights about Micro-Yes #3: YES, I understand.
- 3:36 Insights about Micro-Yes #4: YES, I believe.
- 4:12 Insights about Micro-Yes #5: YES, I want this now.
- 4:30 Insights about Micro-Yes #6: YES, I want this from you.
- 4:51 Checklists – questions you can ask yourself and your team to help your marketing.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.
Essential Course Resources
Buyer Psychology: Learn the 4 best ways to increase the power of your value proposition – June 29th, 2022, at 3 p.m. EDT
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
Previous Lesson / Next Lesson Coming Soon
Session Quiz Summary
0 of 5 Questions completed
You have already completed the session quiz before. Hence you can not start it again.
Session Quiz is loading…
You must sign in or sign up to start the session quiz.
You must first complete the following:
0 of 5 Questions answered correctly
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
#1. Refine your value prop until it becomes a reason… the summation of a ___________ argument.CorrectIncorrect
#2. Marketer is your answer to the ultimate value prop question an ultimate ________?CorrectIncorrect
#3. Are you targeting the ideal customer’s __________of appeal?CorrectIncorrect
#4. The _______ of the marketer is to position the offer with Appeal and Exclusivity.CorrectIncorrect
#5. Value that is not _________ will not be received.CorrectIncorrect