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Session #25
Call to Action Principles: Four keys to achieving maximum conversion

In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.

Here are some of the most important insights from this class:

  • Marketers deal in ‘asks’; they collect ‘yes(es).’
  • Reduce implied friction
  • Focus on the prospect’s “want to know”
  • Amplify the essence of the “give”
  • Sync the ask with the buyer’s journey

You can watch the full video above, or jump ahead to these key takeaways:

To get immediate help with your marketing challenges, just contact Flint and his team:

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The Marketer As Philosopher – Reflection #12

“Marketers deal in ‘asks’; they collect ‘yes(es).’ Their message is always, even if nuanced, some form of an offer. Brand (even brand) is just an ‘ask’ for a position in the mind. And when we craft an ‘ask,’ we (rightly) focus on the message. But crafting…” Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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