Get MECLABS AI to help with your marketing. It’s totally free, no registration required (for now).

BuildClass #2
Sales Funnel Copy: Five questions to help you create powerful message levers

In BuildClass #2, Flint McGlaughlin teaches three principles to help you develop effective message levers.

Here are some of the most important insights from this class:

  • It is vital to pre-test your messages in the channel till you achieve resonance.
  • People are not falling into our funnel; they are falling out. The metaphor must be inverted.
  • Spend twice as much time on your headline as you would on your CTA.
  • If you don’t win their attention, you won’t win their wallet share.
  • Don’t ask for too much too soon. Match the ask to the mindset.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Sales Funnel Copy: Five questions to help you create powerful message levers.
  • 1:17 How do we develop effective message levers?
  • 1:29 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint at to apply.
  • 3:39 Use these 5 essential questions to select the lever which is best for your customer’s Thought Sequence.
  • 7:38 Results from advertising message levers experiment.

FastClass 12 – Headline Examples: 3 ways to load your predicate with value

FastClass 13 – Headline Formulas: A step-by-step process for radically transforming your copywriting

Optimize Your Marketing Funnel: Case studies spell out the three key steps

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology to help you improve retention of the key principles.

Previous BuildClass / Next BuildClass