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Customer First Marketing

Session #6
Customer-First Objectives Application Session: See real webpages optimized for marketing conversion

In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 – Customer-First Objectives: Discover a three-part formula for focusing your webpage message – to your own work and your own life.

Here are some of the most important insights from this class:

  • If the marketer does not know where to focus; then the prospect will not know where to focus.
  • It’s not enough to deliver a remarkable product; one must deliver a remarkable message.
  • There is a difference between doing things right and doing the right thing.
  • If we don’t start with the “other,” we can’t experience what we are doing wrong with our message.
  • Beware of the right message at the wrong time.

If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just email

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Related Resources

The Marketer As Philosopher – Reflection 39

“The (business) world has enough ‘big’; what it needs is more beauty. Beauty is the right prioritization of elements. The human form is attractive when its parts are in right relation (symmetry). The human being is truly…”
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Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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