Session #2
Landing Page Creation and Optimization: 6 key questions to prepare the marketer

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

In this session, Flint shares:

  • Three essentials for developing high-converting webpages
  • The key to transformative marketing
  • Why we do not optimize web pages and what you should optimize instead
  • How much of your webpage elements you should focus on a single objective
  • What it takes to build a well-crafted webpage

To get immediate help with your marketing challenges, just contact Flint and his team:

Essential resource

Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Marketer’s Mindset Checklist in The Marketer as Philosopher podcast.

We had so much info to share with you, we split Episode #2 into two parts to break down each question in the checklist (a free and easy checklist you can use to help create high-converting marketing).

In Part 1, we discussed:

  • the easy-to-overlook downside of being an experienced brand-side marketer, business leader, entrepreneur, or marketing consultant.
  • dilution in marketing
  • how internal politics drag down digital marketing performance
  • the need for focus on a primary objective
  • why the lust for scale kills beauty
  • tightly defining which customers your company can best serve
  • a letter written by Herb Kelleher of Southwest Airlines

Related Resources

In Part 2, we discussed:

  • the role of the founder’s DNA in a value prop
  • serving particular customer groups
  • why marketers should produce “reasons” for the customer
  • the essential need for curiosity in marketing
  • customer-first marketing

Retention exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.