Sales Funnel Strategy: 3 insights to help you plan & build a SuperFunnel Watch now

Website wireframes

Session #7
Website Wireframes: 8 psychological elements that impact marketing conversion rates

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

Here are some of the most important insights from this class:

  • Beware of copying the external elements of your competitor.
  • Do not design a web page; design a cognitive progression.
  • We don’t look deep enough; so, we don’t think deep enough.
  • Don’t be afraid of long copy; be afraid of insufficient clarity.
  • The end is dependent on the beginning.

You can watch the full video above, or jump ahead to these key takeaways:

  • 00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates
  • 00:03 Mobile webpage experiment for major university
  • 02:35 We don’t design a webpage; we design a cognitive progression
  • 03:10 The planning phase of the blueprint
  • 04:15 People don’t buy from websites, people buy from people
  • 04:48 If they don’t understand, they can’t believe
  • 06:40 Nothing happens until they’re willing to trade their value for yours
  • 08:08 Don’t be afraid of long copy; be afraid of insufficient clarity

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

BuildClass #1 – Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel

B2B Marketing: Marketing shouldn’t be about driving demand; it’s about driving value (podcast episode #40)

Growth Marketing: 3 quick case studies about product review videos, SEO metadata, and a header CTA button

Creative Marketing: Does it all make sense? (Podcast Episode #19)

Related Resources

The Marketer As Philosopher – Reflection #5

The funnel does not occur as a physical construct; it occurs as a mental construct. Indeed, the funnel is the message stretched like a cognitive fabric around the frame of the medium. The marketer does not optimize a sales campaign (or even a website); the marketer optimizes a thought sequence. Daniel Webster said, “Mind is the great…”
Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

Previous Lesson / Next Lesson