Website wireframes

Session #7
Website Wireframes: 8 psychological elements that impact marketing conversion rates

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

Here are some of the most important insights from this class:

  • Beware of copying the external elements of your competitor.
  • Do not design a web page; design a cognitive progression.
  • We don’t look deep enough; so, we don’t think deep enough.
  • Don’t be afraid of long copy; be afraid of insufficient clarity.
  • The end is dependent on the beginning.

You can watch the full video above, or jump ahead to these key takeaways:

  • 00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates
  • 00:03 Mobile webpage experiment for major university
  • 02:35 We don’t design a webpage; we design a cognitive progression
  • 03:10 The planning phase of the blueprint
  • 04:15 People don’t buy from websites, people buy from people
  • 04:48 If they don’t understand, they can’t believe
  • 06:40 Nothing happens until they’re willing to trade their value for yours
  • 08:08 Don’t be afraid of long copy; be afraid of insufficient clarity

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

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