Website wireframes

Session #8
Website Wireframes: See real webpages optimized for marketing conversion

In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.

By applying the teaching from Session #7 to a practical example submitted by an entrepreneur/student, McGlaughlin provides a step-by-step guide that shows you how to architect the psychology of your messages for maximum conversion.

Here are some of the most important insights from this class:

  • Beware of missing micro-yes transitions.
  • Beware of micro-yes transitions in the wrong order.
  • Beware of micro-yes transitions with insufficient force.
  • Replace the claim with the reason.
  • Be clear on exactly what conclusion you are trying to win.

If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just email info@meclabs.com.

World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)

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The Marketer As Philosopher – Reflection #25

The “what” must precede the “why.” The value proposition, as important as it is, has no value if it is delivered too early in the thought sequence. The prospect must understand the “what” (you want them to do) before they consider the “why” (you want them to do it) . And the “where” must precede the “what”. The prospect must be oriented before they are messaged. Transition demands orientation. When anyone transitions from…
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