Headline writing
Headline writing secrets
How to write an attention-grabbing headline
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Headline writing formula
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5 tips for writing headlines that get results
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The anatomy of a great headline
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3 types of headlines you should be using
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How to write headlines that make your readers take action
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How to Write Headlines that Convert
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The Best Way to Write Headlines
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Why Your Headlines Aren’t Converting
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Free online marketing courses to improve your headline writing
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Free Online Course in How to Write Attention Grabbing Headlines
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Headline writing: How to write headlines that get clicks
How to write headlines that generate leads
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Effective headline writing for website wireframes
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4 steps to writing headlines that get clicks
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How can I increase my conversion rate with headlines?
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How to write headlines that convert
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How to write headlines that stand out
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What are some of the best headline formulas?
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Headline writing tips to create high converting landing pages
What makes a good clickable headline?
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How do I write a catchy headline?
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Headline writing tips
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Headline writing for SEO
What are some of the best ways to produce engaging headlines?
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Headline writing tools
How can I make my subtitles more engaging?
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The Formula for Writing Headlines that Convert
What are some tips for writing better titles?
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Headline Writing: 5 Dos and Don’ts
How to Write Compelling Headlines
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That Capture Attention
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How to Write Headlines That Draw in Readers
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How to come up with catchy and effective headline ideas
The Secrets to Writing Effective Headlines
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Headline writing tips for better content marketing results
How to Generate Catchy Headlines
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Types of headlines and when to use them for your content
Writing headlines that get attention
The art of headline writing: how to craft clickable headlines
How to write headlines for better content marketing
How to improve your headlines for more traffic and engagement
How to write headlines that people will actually want to click on
Headline writing dos and don’ts for content marketers
The ultimate guide to headline writing for better content marketing results
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Session #10
Headline Writing: 4 principles that could drive down your website bounce rate
In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines.
Here are some of the most important insights from this class:
- Until you win attention nothing else you say matters.
- The aim of a headline is to achieve an essential micro-yes – “yes I will pay attention”
- The best headline is the best answer to this question: What is the most effective way to win micro-yes 1?
- The impact of a message is squared by the force factor of relationship.
- Attention precedes interest. Interest precedes engagement; engagement precedes relationship.
You can watch the full video above, or jump ahead to these key takeaways:
- 0:00 Headline Writing: 4 principles that could drive down your website bounce rate.
- 1:15 259% performance improvement from headline test.
- 2:15 Attention precedes interest. Interest precedes engagement. Engagement precedes relationship.
- 3:28 You capture attention with your headline. You stimulate interest with your sub-headline. You attract engagement with your primary copy. You achieve relationship with your call to action.
- 3:57 The aim of a headline is to win an essential micro-yes – “Yes, I will pay attention.”
- 4:48 The Prospect’s Mental Model.
- 5:10 A challenge for the viewer – look at this headline, think about it, and try to formulate a better version to capture attention. Put your new version in the comments section of YouTube. If you do so in the next 30 days, Flint will read it and possibly respond to it (based on what you write).
- 5:53 The best headline is the best answer to this question – what is the most effective way to win Micro-Yes 1?
- 8:58 “Interact with us on YouTube. I would love to hear from you.”
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Essential Course Resources
The Marketer’s Mindset Checklist
SaaS Marketing: Always bring the customer story forward (podcast episode #42)
Product Management & Marketing: Surround yourself with the right people (podcast episode #38)
Win The Competition For Attention: 3 quick marketing case studies with tips
Growth Marketing: Give a choice of “yes” or “yes” (podcast episode #37)
Related Resources
The Marketer As Philosopher – Reflection #38
There are no expert marketers, only experienced marketers and expert “testers.” Speculation must be replaced with experimentation. Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “design-by-committee”” process and thus, speaks with the disjointed voice of compromise. There is…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
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