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The Marketer as Philosopher:
40 Brief Reflections on the Power of Your Value Proposition
by Flint McGlaughlin
This course was inspired by The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin.
“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.” This is the essence of Flint’s book.
Limited Journal Edition
Library Linen Edition
After twenty-five years of asking “why” to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.
These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.
Often, business leaders spend so much time asking the “how to” questions, that they often forget to ask the “why so” questions.
The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.
3
Core
Propositions
Each section’s title forms one of the three core propositions that ground the entire theory to help you unlock the power of your value proposition.
12
Reflections
12 reflections in each section. Eight reflections expound upon the core proposition. Four reflections touch on the critical dangers the marketer must consider.
28
Illustrated
Concepts
A sketch series in each section that connects and grows with the principle idea. Each section climaxes with a master sketch to ensure visual coherence.
Flint McGlaughlin is an American academic and business leader. He served as the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and the Founder of the MECLABS Institute. His work has been quoted all over the world and has won numerous awards including an Emmy Award and the Mountainland Award for Short Fiction.
Get The Marketer as Philosopher (Limited Journal Edition)
-
$75
* Free shipping for orders in the United States. International shipping is now available (if you would like to distribute the book in your country, email info@meclabs.com).
Bonus Items
- Pre-release, leather-bound, signed, numbered copy of The Marketer as Philosopher
- 40 presentation-ready slides with related case studies
- The Marketer as Philosopher video lecture
Product Details
Limited Edition: Pre-release, signed by the author, hand-numbered copies
Dimensions: 5 x 7-1/2 inches (portrait)
Leather Back: 152 pages
Binding: Smyth sewn
Page Stock: 80gsm Gold Sun uncoated, wood-free paper
Get The Marketer as Philosopher (Library Linen Edition)
-
$45
* Free shipping for orders in the United States. International shipping is now available (if you would like to distribute the book in your country, email info@meclabs.com).
Product Details
Library Edition: Pre-release printing
Dimensions: 5 x 7-1/2 inches (portrait)
Linen Case (Hardcover): 152 pages
Dr. Crispin Fletcher-Louis
Dr. Crispin Fletcher-Louis
This is a work of genius that McGlaughlin’s profound and incisive understanding of marketing has the potential to impact academic disciplines and spheres of life far beyond the world of marketing.
Peter Von Moltke
Former CEO, UBM Aviation
Countless books have been written on marketing and marketing science, but not a single one of them as deeply compelling as “The Marketer as Philosopher“.
Colin Stewart
Director, Hoover Institute
I returned today from a trip, opened my Fedex package and read your book from cover to cover in one sitting. I couldn’t put it down. It is a masterful work, and quite takes my breath away.