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Call to Action Examples

Call to Action Examples: Why Do They Work?

Session #22
Call To Action Examples: Compare 5 versions and see a 52% increase in conversion

In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.

Here are some of the most important insights from this class:

  • The marketer overcomes the negative resistance of gravity with the positive force of psychology.
  • Motivation begins in the person (not the channel).
  • Momentum increases due to the interplay between buyer motivation, product value proposition, brand equity, and committed motion.
  • If motivation reaches a high enough threshold, it is sufficient to push through the friction of the CTA; if not, we need to stimulate forward motion.

You can watch the full video above, or jump ahead to these key takeaways:

To get immediate help with your marketing challenges, just contact Flint and his team:

3 effective homepage examples that got more clicks and calls [tested]

The Marketer As Philosopher – Reflection #29

The marketer, as both scientist and poet, transcends the ordinary interrogative, infusing the offer with the power and the elegance of a well-crafted value aphorism – a sort of mental fulcrum wherein the scales are tipped…Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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