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Value proposition power

Value proposition power: How to increase sales

Session #19
Value Proposition Power: 3 ways to intensify the force of your value proposition

In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.

Here are some of the most important insights from this class:

  • Refine your value prop until it becomes a reason…the summation of a rational/emotional argument.
  • Separate the means from the end. Focus on the customer’s experience of the value.
  • The art of the marketer is to position the offer with Appeal and Exclusivity.
  • Conversion doesn’t happen on the page. Conversion happens in the mind.
  • Value that is not perceived will not be received.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Value Proposition Power: 3 ways to intensify the force of your value proposition.
  • 0:32 Every decision to purchase is preceded by four conclusions.
  • 1:20 Let us help – write down a value proposition, then put it in the YouTube comments for this video. If you do so in the next seven days, Flint will give you ideas for optimizing that value prop.
  • 4:24 Your objective is to win Micro-Yes 5: Yes, I want this now (see the Landing Page Blueprint).
  • 4:29 “I’m referencing the Micro-Yeses is in a different order than I will in the end, but we’re going to focus on this order to help you learn best.”
  • 4:38 Three ways to strengthen your value prop 
  • 6:37 Marketer, is your answer to the ultimate value prop question an ultimate reason?

To get immediate help with your marketing challenges, just contact Flint and his team:

Related Resources

Define the Value Proposition: Examples of using SMS, SEO, and a landing page to enhance perceived value
Marketing and Customer Experience: No room for error in healthcare marketing (podcast episode #47)
The Marketer As Philosopher – Page 32

“An appealing offer without exclusivity has its force diluted by the competing options. An exclusive offer without appeal has its force undermined by a lack of attraction. If the prospect wants it and they can only get it (or some aspect of it) from you, then your value proposition will have high impact. But…”Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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