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Create Landing Pages

Session #2
Landing Page Creation and Optimization: 6 key questions to prepare the marketer

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

In this session, Flint shares:

  • Three essentials for developing high-converting webpages.
  • The key to transformative marketing.
  • Why we do not optimize web pages and what you should optimize instead.
  • How much of your webpage elements you should focus on a single objective.
  • What it takes to build a well-crafted webpage.

To get immediate help with your marketing challenges, just contact Flint and his team:

Essential Course Resources

Landing Page Optimization, Search Engine Optimization, and Paid Search Optimization: 3 quick marketing case studies

Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (podcast episode #21)

The Marketer as Philosopher – Reflection #3

The essence of marketing is the message. But the complexities of marketing’s activities obscure the simplicity of its essential form. The term has come to mean so much that it means very little. Theories abound, courses proliferate, and yet it is possible to achieve your MBA and still not know what it is the market does – much less how one should do it. The composer Frédéric Chopin wrote… Learn more about the book

Related Resources

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

Learn more about the book

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