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Website strategies

Website strategies. Creating a plan that works for your business

Session #9
Website Strategies: 4 ways to prepare your marketing team to increase conversion rates

In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion. Watch now to see all the essential insights and principles of the first eight sessions combined into one cohesive picture.

Here are some of the most important insights from this class:

  • Challenge each marketer’s understanding of their role and work.
  • Help your marketers focus their data into an actionable picture of the prospect.
  • Draw a clear connection between the prospect and the webpage’s objective.
  • Plan the best way to achieve the objective by architecting the webpage’s essential psychology.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Website Strategies: 4 ways to prepare your marketing team to increase conversion rates.
  • 1:00 Highest-quality conversion.
  • 2:18 The key to transformative marketing is a transformed marketer.
  • 3:50 Marketer’s Gut Check.
  • 4:16 Marketers’ Paradigm Shift.
  • 4:48 The Prospect’s Mental Model.
  • 5:08 Health insurance case study with a 638% conversion rate increase.
  • 6:40 Three-part formula for crafting customer-first objectives.
  • 7:40 Eight micro-yes transitions.
  • 8:26 Case study showing examples of the use of micro-yes transitions.

To get immediate help with your marketing challenges, just contact Flint and his team:

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Related Resources

The Marketer As Philosopher – Reflection #39

The ancient Greeks had a word for beauty, kalos. It was the identical word for “good.” Whatsoever was deemed “good” was in fact beautiful. Plato said, “The good is the beautiful.” In focusing the organization on the good of the customer…”Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

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