Session #17
Above-the-Fold Optimization: How to improve conversion with powerful bullet points

In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.

Here are some of the most important insights from this class:

  • To look is a skill. To see is an art. We must help our prospective customer see.
  • Overcome negatives.
  • Emphasize positives.
  • Prioritize reasons over claims.
  • Start with a key word phrase and then expand on it.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Above-the-Fold Optimization: How to improve conversion with powerful bullet points.
  • 0:34 How can we use succinct bullet points to win deeper engagement from our prospect?
  • 2:42 Example of bullet points that have been used to overcome anxiety.
  • 3:38 Example of bullet points that emphasized the positives of a product.
  • 4:39 Example of using bullet points for ecommerce music brand.
  • 5:01 Go to TenByThree.org and read about this nonprofit. Then write three to five bullet points and put them in the YouTube comments.
  • 5:54 Three principles of crafting essential bullet points.
  • 6:24 Before and after bullet point examples for nutrition product.
  • 7:22 Example of bullet points for email marketing product.
  • 7:45 Example of bullet points for ecommerce fitness product company.
  • 8:20 Before and after bullet point examples for tax product

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

Related Resources

The Marketer As Philosopher – Reflection #13

but they should not have to overcome unnecessary noise in their own collateral. Where there is noise, there is confusion; where there is voice, there is meaning.Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.