Sales Funnel Strategy: 3 insights to help you plan & build a SuperFunnel Watch now

BuildClass #3
Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition

In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.

Here are some of the most important insights from this class:

  • The WHY only matters after the WHAT.
  • If you can’t explain your model to a child, then you can’t explain your model.
  • Use the top four inches of the page to achieve “story click.”
  • Stop throwing “tries” at the page.
  • We need to field the right offer at the right time for the right person.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Sales Funnel Power: Three steps to help you lay the foundation of your value proposition
  • 2:21 Explain your offering to us in less than three sentences in the YouTube comments for this video.
  • 3:05 A description of the Synoptic-Layered Approach to communicating your brand’s value proposition on the top module of a landing page.
  • 4:15 Three essential ways to communicate your offer.
  • 4:32 Four conclusions that power your value proposition.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

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Course Retention Exercise

This quiz is carefully designed based on the latest learning technology to help you improve retention of the key principles.

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