Get MECLABS AI to help with your marketing. It’s totally free, no registration required (for now).

Marketers´s self image training

Conversation rate optimization for landing Pages

Session #3
The Marketer’s Self Image: 3 distorted concepts that are robbing your conversion results

In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.

In this session, Flint shares:

  • Three keys to help correct our distorted thinking.
  • Four types of value propositions.
  • Why people are falling out of your sales and marketing funnel.
  • How to get micro-yeses from your customers that ultimately lead to the macro yes.
  • Why the marketer cannot drive traffic.

To get immediate help with your marketing challenges, just contact Flint and his team:

Related Resources

Essential Course Resource

Flint McGlaughlin on the Philosophy of Marketing

Website Conversion Rates: KPI data and marketing examples from 17 B2B and B2C marketers

Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Podcast Episode #9)

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13)

The Marketer as Philosopher – Reflection #4

People are not falling into the sales funnel; they are falling out. Gravity is not working for the marketer; it is working against them. The traditional analogy is flawed. Thomas Kuhn said “…the scientist who embraces a new paradigm is like the man wearing inverting lenses.” Marketers need a new, more accurate paradigm. They need to see with Kuhn’s “inverting lenses.” More to the point, we need to see the funnel in a new way – the funnel must be inverted. With this new perspective…
Learn more about the book

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

Previous Lesson / Next Lesson