SESSIONS

Get help at any point in the five key stages of landing page creation and optimization

These five stages match the MECLABS Landing Page Blueprint. You can click on any stage to access the subtopics. Each topic has supporting sessions. We have combined the following essential elements:

  1. FASTCLASS videos – 40 minutes of discovery in less than 10 minutes
  2. THINKING tools – Shortcuts to help you drive immediate results
  3. RETENTION exercises – Quizzes to help you improve retention of key principles

Each session is designed to solve an urgent, important and relevant, problem. You can click on any session in, any order, or you can follow the sessions step-by-step to as a course (to master the methodology).

We are building this free course as marketers and entrepreneurs take it, so we can get continuous feedback that helps shape future sessions. To get notified each time a new session is released, sign up for the MECLABS email newsletter.

Based on the Landing
Page Blueprint

Just select a stage to begin learning

Marketer
Session 1

High-Converting Landing Page: If you don’t ask this question you will never maximize conversion

In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”

Session 2

Landing Page Creation and Optimization: 6 key questions to prepare the marketer

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

Session 3

The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results

In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.

Application Session 1

Maximize Webpage Conversion: Four essential ways to prepare yourself

In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.

Prospect (The Who)
Session 1

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

In Session #4, Flint teaches how to convert prospect data into customer wisdom.

Objective

 

Customer-First Objectives: Discover a three-part formula for focusing your webpage message

In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.

Session #6 Customer-First Objectives: See real webpages optimized for marketing conversion

Customer-First Objectives: See real webpages optimized for marketing conversion

In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life.

Plan

 

Website Wireframes: 8 psychological elements that impact marketing conversion rates

Website Wireframes: 8 psychological elements that impact marketing conversion rates

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

S08 Website Wireframes Optimized For Marketing Conversion

Website Wireframes: See real webpages optimized for marketing conversion

In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.

Session 9 Website Strategies

Website Strategies: 4 ways to prepare your marketing team to increase conversion rates

In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion.

YES, I will pay attention

 

S10 - Headline Writing

Headline Writing: 4 principles that could drive down your website bounce rate

In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines.

S10 - Headline Writing

Effective Headlines: How to write the first 4 words for maximum conversion

In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.

S12 - Headline Examples

Headline Examples: 3 ways to load your predicate with value

In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline.

S13 - Headline Formulas

Headline Formulas: A step-by-step process for radically transforming your copywriting

In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.

YES, I will engage deeper

 

S14 - Above-the-Fold Psychology

Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage

After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.

S15 - Above-the-Fold Strategy

Above-the-Fold Strategy: 4 ways to write powerful sub-headlines

In Session #15, Flint McGlaughlin teaches three penetrating questions that can help you craft high-impact sub-headlines.

S16 - Above-the-Fold Energy

Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening

In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.

S17 - Above-the-Fold Energy with Carefully Crafted Bullet Points

Above-the-Fold Optimization: How to improve conversion with powerful bullet points

In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.

YES, I understand

 

S18 - Value Proposition Definition: Optimize your conversion rate with this powerful question

Value Proposition Definition: Optimize your conversion rate with this powerful question

In Session #18, Flint McGlaughlin teaches a single question you can use to amplify the power of your company’s offer.

S20 - Value Proposition Danger: If you make this mistake your offer’s value does not matter

Value Proposition Danger: If you make this mistake your offer’s value does not matter

In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.

YES, I believe

 

S21 - Value Proposition Credibility: 3 ways to help people instantly believe your message

Value Proposition Credibility: 3 ways to help people instantly believe your message

In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable.

YES, I want this now
S19 - Value Proposition Power: 3 ways to intensify the force of your value proposition

Value Proposition Power: 3 ways to intensify the force of your value proposition

In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.

YES, I want this from you
S18-S21 - Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 - #21)

Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 – #21)

To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.

Observation

 

Hypothesis

 

Treatment

 

Experimentation

 

Customer Theory