SESSIONS

Get help at any point in the five key stages of landing page creation and optimization

These five stages match the MECLABS Landing Page Blueprint. You can click on any stage to access the subtopics. Each topic has supporting sessions. We have combined the following essential elements:

  1. FASTCLASS videos – 40 minutes of discovery in less than 10 minutes
  2. THINKING tools – Shortcuts to help you drive immediate results
  3. RETENTION exercises – Quizzes to help you improve retention of key principles

Each session is designed to solve an urgent, important and relevant, problem. You can click on any session in, any order, or you can follow the sessions step-by-step to as a course (to master the methodology).

Based on the Landing
Page Blueprint

Just select a stage to begin learning

Marketer
Session 1

What is the most important question to ask before creating a high-converting landing page?

In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”

Session 2

Landing Page Creation and Optimization: 6 key questions to prepare the marketer

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

Session 3

The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results

In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.

Application Session 1

Maximize Webpage Conversion: Four essential ways to prepare yourself

In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.

Prospect (The Who)
Session 1

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

In Session #4, Flint teaches how to convert prospect data into customer wisdom.

Objective

 

Customer-First Objectives: Discover a three-part formula for focusing your webpage message

In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.

Session #6 Customer-First Objectives: See real webpages optimized for marketing conversion

Customer-First Objectives: See real webpages optimized for marketing conversion

In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life.

Plan

 

Website Wireframes: 8 psychological elements that impact marketing conversion rates

Website Wireframes: 8 psychological elements that impact marketing conversion rates

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

S08 Website Wireframes Optimized For Marketing Conversion

Website Wireframes: See real webpages optimized for marketing conversion

In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.

Headline

 

Orientation (The Where)

 

Trust Cycle

 

Offer (The What)

 

Grammar

 

Value Prop (The Why)

 

Evidentials

 

Call to Action

 

Lead Capture

 

Subscription

 

Ecommerce

 

Urgency Factor

 

Relevance

 

Importance

 

Observation

 

Hypothesis

 

Treatment

 

Experimentation

 

Customer Theory