Session #4
Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
In Session #4, Flint McGlaughlin teaches how to convert prospect data into customer wisdom.
Here are some of the most important insights from this class:
- For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
- Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS.
- We progress UP the funnel through a series of micro-yeses.
- Embarrassment is often the price of marketing wisdom.
- You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the more data and learnings.
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Essential Course Resource
The Marketer as Philosopher – Reflection #7
The paradox of marketing is this: Our primary work is to “say”, but our primary art is to “hear.” Listening precedes telling. Hemingway is renown for advising the young writer to make every word count – “It is better to be lucky but I would rather be exact.” He is rarely quoted for his other advice, “When people talk, listen completely.” The marketer…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.