Dedicated to Discovering How People Make Choices
BUNDLE: The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition
by Flint McGlaughlin
A pre-release, numbered copy of the book, signed by the author, PLUS 40 Slides of Key Quotes and Supporting Case Studies & FREE access to the Marketer As Philosopher Lecture
"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher.
After twenty-five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.
Oftentimes, business leaders spend so much time asking the "how to" questions, that they often forget to ask the "why so" questions. The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.
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Dr. Flint McGlaughlin is an American academic and business leader. He is currently the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and the Founder of the MECLABS Institute. His work has been quoted all over the world and has won numerous awards including Harvard University's Speaker of the year award (2014), an Emmy Award, and the Mountainland Award for Short Fiction.Continue Reading
This is a work of genius that McGlaughlin's profound and incisive understanding of marketing has the potential to impact academic disciplines and spheres of life far beyond the world of marketing"
-Dr. Crispin Fletcher-Louis
Founder of Westminster Theological Centre
Countless books have been written on marketing and marketing science, but not a single one of them as deeply compelling as "The Marketer as Philosopher". It strips away layers of all of the usual and unusual tips, tricks, technologies, tactics, and techniques -- and in an elegant and deeply thought provoking fashion presents the reader with something far more fundamental.
I believe it would have had a profound impact on my performance as a leader had I learned these principles earlier in my career. A must-read for entrepreneurs, CEOs, marketers, sales executives and ultimately anyone wanting more of that "Yes" from your customers."
-Peter Von Moltke
Former CEO, UBM Aviation
I returned today from a trip, opened my Fedex package and read your book from cover to cover in one sitting. I couldn't put it down. It is a masterful work, and quite takes my breath away. It is quite evidently the fruit of 20 years of research, as you say. The content is profoundly rich, the conceptual framework brilliantly conceived, the conciseness of the writing intensely self-disciplined, and the graphical and tactile presentation authentically beautiful..."
Director, Hoover Institute
A book to read, and re-read 100 times...
By Paul Stanley, July 7, 2015
The Marketer as Philosopher teaches us how to think from first principles, analyze our efforts to influence, and understand our own decision making. Every nuance of Dr. McGlaughlin's book enhances the reading experience. The materials, hand sketches, and carefully crafted, three paragraph reflections, pack years of wisdom and research into digestible bites. Each page contains layers of depth and application which build with each re-read. Everyone should read this book at least once in their life. It has transformed the way I think!
Dr. Flint McGlaughlin is an American academic and business leader. He is currently the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK), and the Founder of the MECLABS Institute. His work has been quoted all over the world, and has won numerous awards including Harvard University's Speaker of the year award (2014), multiple Emmy Awards, and the Mountainland Award for Short Fiction.
The MECLABS Institute, was the first research lab to conduct specialized experiments in optimizing sales and marketing messages. After being in business for the past 20 years, it has now become the largest and oldest research institute in its field. Using the learnings obtained from running over 20,000 tests, Dr. McGlaughlin has developed ten patented heuristics that can be used to apply the MECLABS Philosophy, which it uses to service clients. These clients include Fortune 500 companies, such as, Google, Apple Inc., Verizon, and Microsoft.
At the essence of all of Dr. McGlaughlin's work is the question that drives his research: "Why do people say 'yes' to one option over another?"
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40 reflections divided into 3 primary sections. Each section's title forms one of the 3 propositions that ground the entire theory.
12 reflections in each section.
8 reflections expound upon the core proposition
4 reflections touch on the critical dangers the marketer must consider
A sketch series in each section connects and grows with the principle idea.
Each section climaxes with a master sketch to ensure visual coherence.
The content is short, but it is not designed to be easy. The answers to our most important questions cannot be acquired with and appealing list. They must be earned with thoughtful experience.