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Get this free thought tool to help you decide how to sequence your offer

What do your customers need to know, and when do they need to know it?

Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer.

Different people need to understand different elements of your product’s or service’s value at different points.

You can use the Offer Sequencing Infographic to focus a value-centric lens on your page objective. This thought tool will help you determine the value communication your customers need based on where they are in the customer journey.

Fill out this form to get an instant download of your infographic. Plus, you’ll receive regular emails with case studies and marketing instruction from MECLABS Institute and our publishing subsidiary, MarketingSherpa.