In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
Create marketing profile, customer profiling purpose, 6 common customer needs, 3 important things customers wants, 6 basic customer needs, 10 types of customers, 4 types customer buying behavior, 2 types of customers, best type of customer, 4 types of segmentation.
Predictive, engaging, engagement, blueprint, prospect , who you can serve, build a landing page, phases, fear , risk, opportunity, decision style, right message, micro yes, inverted funnel, sequence of thought, critical elements.
Test, ab test, a/b test, a-b test, AB test, grow conversion, stylization, best communicate, clarity, persuasion, customer, profile, customers, business, marketing, sales, profiles, market, data, product, target, example.
Segmenting Your Customers for Marketing Success
Segmenting customers
Reducing churn rates
Profiling Your Target Audience
Increasing repeat purchases
Customer Profile: The Importance of Knowing Your Customers
Customer persona, marketing messages, customer based, external demographics, target audiences, in depth, other businesses, new company, editor’s note, effective campaigns, job role, demographic information, company size, communication channels, entire company, behavior.
Client profile, consumer, consumer profile, customer, customer profile, customer profiles, customer’s, customers, our, profile, profile your, profiles, the, the customer, the customer profile, the customer’s, the customers, the profile, their, their consumer profiles.
Their customers, your, your customer, your customer profile, your customer profiles, your customer’s, your customers, your profile, Customer profile format, Customer profile example, What is ideal customer profle.
Customer Profile: How to Gather Information
Customer profile template, Customer portrait, Customer data profile, How to make a consumer profile, related,type, customer profile example, customer profile canvas, customer profile template, niche market, buyer persona, ideal customer profile, customer profile icon, value map.
Customer profiling example, customer profiles examples,other, customer profile, consumer profile, customers, description of your current customers, 6 steps to create a consumer profile, customer, customer profiles, customer, profiles, your customers, their customers, your customer profiles.
Example, template, data, format, what is ideal, portrait, how to make a consumer, customer behavior, decisions, market segmentation, predictive analytics, direct marketing, site selection, customer relationship management, Uses, Predicting customer behavior, customer attrition, psychographic.
What are some common traits of ideal customers?
Customer Relationship Management, buying habits, consumer profiles, predictive models, segmentation techniques, buyer decision processes, Business analytics, Customer interaction tracker, Customer intelligence, Data warehouse, Market research,, Customer data management.
Session #4 Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
Customer profile
Characteristic traits, group of customers, age, gender, income, occupation, and education level, customer, profile, person, individual, client, buyer, purchaser, consumer, shopper. values, attitudes, opinions, Contact information, account history, preferences. personalize the customer’s experience.
Create marketing profile, customer profiling purpose,6 common customer needs, 3 important things customers wants, 6 basic customer needs, 10 types of customers, 4 types customer buying behavior, 2 types of customers, best type of customer, 4 types of segmentation.
Predictive, engaging, engagement, blueprint, prospect , who you can serve, build a landing page, phases, fear , risk, opportunity, decision style, right message, micro yes, inverted funnel, sequence of thought, critical elements.
Test, ab test, a/b test, a-b test, AB test, grow conversion, stylization, best communicate, clarity, persuasion, customer, profile, customers, business, marketing, sales, profiles, market, data, product, target, example.
Segmenting Your Customers for Marketing Success
Segmenting customers
Reducing churn rates
Profiling Your Target Audience
Increasing repeat purchases
Customer Profile: The Importance of Knowing Your Customers
Customer persona, marketing messages, customer based, external demographics, target audiences, in depth, other businesses, new company, editor’s note, effective campaigns, job role, demographic information, company size, communication channels, entire company, behavior.
Client profile, consumer, consumer profile, customer, customer profile, customer profiles, customer’s, customers, our, profile, profile your, profiles, the, the customer, the customer profile, the customer’s, the customers, the profile, their, their consumer profiles.
Their customers, your, your customer, your customer profile, your customer profiles, your customer’s, your customers, your profile, Customer profile format, Customer profile example, What is ideal customer profile.
Customer Profile: How to Gather Information
Customer profile template, Customer portrait, Customer data profile, How to make a consumer profile, related, type, customer profile example, customer profile canvas, customer profile template, niche market, buyer persona, ideal customer profile, customer profile icon, value map.
Customer profiling example, customer profiles examples, other, customer profile, consumer profile, customers, description of your current customers, 6 steps to create a consumer profile, customer, customer profiles, customer, profiles, your customers, their customers, your customer profiles.
Example, template, data, format, what is ideal, portrait, how to make a consumer, customer behavior, decisions, market segmentation, predictive analytics, direct marketing, site selection, customer relationship management, Uses, Predicting customer behavior, customer attrition, psychographic.
What are some common traits of ideal customers?
Customer Relationship Management, buying habits, consumer profiles, predictive models, segmentation techniques, buyer decision processes, Business analytics, Customer interaction tracker, Customer intelligence, Data warehouse, Market research,, Customer data management.
In Session #4, Flint McGlaughlin teaches how to convert prospect data into customer wisdom.
Here are some of the most important insights from this class:
For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS.
We progress UP the funnel through a series of micro-yeses.
Embarrassment is often the price of marketing wisdom.
You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the more data and learnings.
The paradox of marketing is this: Our primary work is to “say”, but our primary art is to “hear.” Listening precedes telling. Hemingway is renown for advising the young writer to make every word count – “It is better to be lucky but I would rather be exact.” He is rarely quoted for his other advice, “When people talk, listen completely.” The marketer…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
