In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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Session #13 Headline Formulas: A step-by-step process for radically transforming your copywriting
In Session #13, Flint McGlaughlin teaches you key headline-writing principles by improving working headlines submitted by students. This session ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
Here are some of the most important insights from this class:
Use a spreadsheet to compare your headline’s grammar with your competitors.
Every headline has a process-level value proposition (we will teach this in future classes).
Value-proposition-based headlines are powerful for use on a homepage.
Load the front of the headline with appeal; pack the back of the headline with value-proposition-related distinctives.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Headline Formulas: A step-by-step process for radically transforming your copywriting.
1:10 Running test headlines through an online headline analyzer and comparing them to experimentation results.
3:00 How can we learn to see our headlines through customer eyes?
5:57 Optimize your headline with the six principles of headline development.
9:10 Which one of these predicates will produce the most attention and engagement?
10:04 Help a member of this community by writing your best headline for this website – Illya Kitchens – and adding it as a comment in this session’s YouTube video. Flint will try to respond to every comment received during the next seven days.
If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just contact Flint and his team at F.McGlaughlin@MECLABS.com. You can see an example in this week’s session.
…may view the company from the inside out, the marketing team must view the company from the outside in. Leaders spend too much time trying to see with new tools – into the mind of the customer, when they should spend more time trying to see with new eyes – through the mind of the customer.Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
