SESSIONS
Get help at any point in the five key stages of landing page creation and optimization
These five stages match the MECLABS Landing Page Blueprint. You can click on any stage to access the subtopics. Each topic has supporting sessions. We have combined the following essential elements:
- FastClass videos – 40 minutes of discovery in less than 10 minutes (Know It)
- LiveClass events – Live, interactive sessions with practical examples from marketers (See It)
- BuildClass videos – Step-by-step help to set up and measure your funnel (Try It)
Each session is designed to solve an urgent, important and relevant, problem. You can click on any session in, any order, or you can follow the sessions step-by-step as a course (to master the methodology).
We are building this free course as marketers and entrepreneurs take it, so we can get continuous feedback that helps shape future sessions. To get notified each time a new session is released, sign up for the MECLABS email newsletter.
Based on the Landing
Page Blueprint
Just select a stage to begin learning
Marketer
High-Converting Landing Page: If you don’t ask this question you will never maximize conversion
In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
Landing Page Creation and Optimization: 6 key questions to prepare the marketer
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results
In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.
Prospect (The Who)
Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
In Session #4, Flint teaches how to convert prospect data into customer wisdom.
Objective
Customer-First Objectives: Discover a three-part formula for focusing your webpage message
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
Customer-First Objectives: See real webpages optimized for marketing conversion
In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life.
Plan
Website Wireframes: 8 psychological elements that impact marketing conversion rates
In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.
Website Wireframes: See real webpages optimized for marketing conversion
In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.
Website Strategies: 4 ways to prepare your marketing team to increase conversion rates
In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion.
YES, I will pay attention
Headline Writing: 4 principles that could drive down your website bounce rate
In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines.
Effective Headlines: How to write the first 4 words for maximum conversion
In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.
Headline Examples: 3 ways to load your predicate with value
In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline.
Headline Formulas: A step-by-step process for radically transforming your copywriting
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
YES, I will engage deeper
Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
Above-the-Fold Strategy: 4 ways to write powerful sub-headlines
In Session #15, Flint McGlaughlin teaches three penetrating questions that can help you craft high-impact sub-headlines.
Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening
In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.
Above-the-Fold Optimization: How to improve conversion with powerful bullet points
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
YES, I understand
Value Proposition Definition: Optimize your conversion rate with this powerful question
In Session #18, Flint McGlaughlin teaches a single question you can use to amplify the power of your company’s offer.
Value Proposition Danger: If you make this mistake your offer’s value does not matter
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
YES, I believe
Value Proposition Credibility: 3 ways to help people instantly believe your message
In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable.
YES, I want this now
Value Proposition Power: 3 ways to intensify the force of your value proposition
In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.
YES, I want this from you
Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 – #21)
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
YES, I will trade
Call To Action Examples: Compare 5 versions and see a 52% increase in conversion
In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.
Call to Action Strategy: This marketer changed three words to improve conversion by 300%
In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.
YES, I will finish
Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
Call to Action Principles: Four keys to achieving maximum conversion
In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.
Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy
In Session #26, Flint McGlaughlin shares four ways to transform your results.