In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
The importance of wireframing in web and app design
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The Importance of Website Wireframes in Design and Development
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The Drawbacks of Using Wireframes for Webs
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How can you find more information about wireframes?
Things to keep in mind when creating digital wireframes.
What software do you need to create wireframes?
Website Wireframes: An Introduction
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Website wireframes can be used to create clickable prototypes
Website wireframes can be used for user research
How can Website Wireframes help your business?
Creating Interactive and Engaging Wireframes for Your Website”
Website wireframes make the design process easier
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Wireframes are a great way to keep your website design on track
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Why Your Website Needs Detailed Wireframes for Better Conversion Rates
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Why use wireframing tools
Website wireframes help you visualize the website’s structure
Website wireframes help you understand how the website will be used
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Website wireframes help you create a consistent look and feel for your website
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Website wireframes can help you test your design ideas
Session #8 Website Wireframes: See real webpages optimized for marketing conversion
In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.
By applying the teaching from Session #7 to a practical example submitted by an entrepreneur/student, McGlaughlin provides a step-by-step guide that shows you how to architect the psychology of your messages for maximum conversion.
Here are some of the most important insights from this class:
Beware of missing micro-yes transitions.
Beware of micro-yes transitions in the wrong order.
Beware of micro-yes transitions with insufficient force.
Replace the claim with the reason.
Be clear on exactly what conclusion you are trying to win.
If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just email info@meclabs.com.
The “what” must precede the “why.” The value proposition, as important as it is, has no value if it is delivered too early in the thought sequence. The prospect must understand the “what” (you want them to do) before they consider the “why” (you want them to do it) . And the “where” must precede the “what”. The prospect must be oriented before they are messaged. Transition demands orientation. When anyone transitions from… Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
