In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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Creating and Optimizing Landing Pages
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Create Landing Pages Using a Builder
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Optimizing a Landing Page
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Designin a Landing Page
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Creating Pages that Convert
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Optimizing a Landing Page
What is meant by landing page optimization? How do you optimize a landing page? What is a landing page and how does it work?
Optimizing a Landing Page in 2022
Should I optimize for landing page views? How do you analyze a landing page performance? What are the benefits of a landing page? What is the difference between landing page and website?
Optimizing a Landing Page the Easy Way
What is landing page in Facebook? How effective are landing pages? Can you optimize for landing page views without a pixel? Do you need a pixel for landing page views?
Optimizing a Landing Page That Converts
What are landing page views? What are landing page metrics? What is the difference between page and landing page in Google Analytics? What are the features of landing page?
Creating Strong Headlines
Do I need a landing page for Facebook ads? Who needs a landing page? Can I create a landing page without a website?
Landing Page Performance
Is landing page the same as homepage?
Landing Page Elements/h4>
Does Google like landing pages?
Countdown Timers
Should a landing page have navigation? Can you sell from a landing page?
Marketing Certification
What is the difference between clicks and views?
Designing Great Landing Pages
What is a good cost per landing page view?
Session #2 Landing Page Creation and Optimization: 6 key questions to prepare the marketer
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this session, Flint shares:
Three essentials for developing high-converting webpages.
The key to transformative marketing.
Why we do not optimize web pages and what you should optimize instead.
How much of your webpage elements you should focus on a single objective.
What it takes to build a well-crafted webpage.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
The essence of marketing is the message. But the complexities of marketing’s activities obscure the simplicity of its essential form. The term has come to mean so much that it means very little. Theories abound, courses proliferate, and yet it is possible to achieve your MBA and still not know what it is the market does – much less how one should do it. The composer Frédéric Chopin wrote…Learn more about the book
