In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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Discover how to structure your headlines for maximum conversion
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How to write headlines that convert?
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How to Optimize Your Headlines for Greater Effectiveness
The Importance of a Good Headline
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The Art of Writing Blog Post Headlines That Get Results
The Art of Writing Compelling Headlines: Tips and Tricks
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The benefits of conversion rate optimization and how to get started today
How to Write an Effective Headline: A StepbyStep Guide
Tips for writing better headlines that convert more customers
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How to Write Attention Grabbing Headlines That Convert Readers Into Customers
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The Science of Headlines: What Works and Why
The secret to writing headlines that work
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How to write headlines that get clicked: The art of writing effective headlines
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Use these tips to write headlines that are powerful, persuasive and attention grabbing.
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Why should you care about CRO and how to measure it’s success in your business goals
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The psychology of website visitors and how to use it to your advantage
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What Makes an Effective Headline?
Why Writing Effective Headlines is Important
Why Your Copywriting Needs Improving & How to Fix It Fast
Why your headline is the most important part of your blog post
The ultimate guide to writing great headlines that get people to buy
What are some of the most important elements of a headline?
How to write headlines that people will love
How to Write headlines that Stand Out in a Crowded Space
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Session #12 Headline Examples: 3 ways to load your predicate with value
In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline. Here are some of the most important insights from this class:
You must learn to predicate customer value.
Make the object of your headline the psychological driver of the offer.
Nouns form the substance of appeal.
Synchronize the gain with the thought sequence.
Choose words which clarify or intensify.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Headline Examples: 3 ways to load your predicate with value.
6:15 Take a headline you are currently working on and put it in the YouTube comments for this video. If you can do so in the next 30 days, Flint and other members of the community will provide conversion optimization ideas.
6:30 Select modifiers to amplify the impact of your message.
Every marketing claim should be held against a certain terse, clear, if seemingly hostile, two-word standard: “So what!?” Every piece of copy should be held up to the glaring light of this honest, customer-centric view. It should become the mantra of every copywriter. And if there is any weakness in this two-word protest, it may only be in its lack of…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
