In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
How To Use Above The Fold Design To Create High-Converting Landing Pages
Above The Fold: How To Build User-Friendly Websites
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Make Sure Your Most Important Elements Will Be Visible Every Time On Every Device
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Have You Heard Of “Designing Above The Fold”?
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Learn What Above The Fold Means In Website Design And The Essential Elements Every Website Homepage Should Have
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Session #16 Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening
In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.
Here are some of the most important insights from this class:
Foster conclusions with specific, quantifiable facts.
The headline is the molecular unit of marketing.
The problem you address with your marketing copy must be (1) Relevant, (2) Important, (3) and Urgent.
Direct the eye-path with six elements: Position, Size, Color, Motion, Shape, and Sound.
The Marketer needs meaningful work and meaningful relationships.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening.
4:03 Five critical questions we may use to discipline the data.
4:10 You can learn, and you can help. The community voted for a headline – “Get a beautiful, handcrafted gift and rescue a family from poverty” and sub-headline “Over 8,000 artisans have been lifted out of poverty by people like you.” Now you can develop a three-sentence paragraph to complement the Ten by Three sub-headline written by your peers and put it in the YouTube comments for this video. This practice will help your copywriting while also helping a worthy nonprofit. Flint will respond to your ideas and take the best paragraph along with the best sub-headline and best headline and put it on the Ten by Three website.
4:50 Learn how to craft the opening paragraph that compliments your sub-headline
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.
…The marketer may speak more than one language, translating their message into the context of each prospect type, but the marketer may use only one voice – and it must be the same voice with which we speak to our friends.Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
