Value proposition power
Value proposition power: How to increase sales
1. Determine what your company offers that is unique and valuable
Insights, focused, prospect, craft, risk, jobs, money, devices, convenience, ads, partners, leverage, focusing.
2. Identify your target market
Organizational, guide, receive, recruitment, addition, office, this value proposition, leads, additional.
3. Research what appeals to your target market
Crowdfunding, pricing, ecommerce, ecommerce businesses, value proposition, customer value proposition, sales.
4. Create a message that resonates with your target market
Subscription, funnel, decision-making, flint mcglaughlin, meclabs, online, goals, cost, be used, everyone, experiences, efficient, reduce.
5. Test and tweak your value proposition until it is perfect.
Utility marketers, clear message, creating, develop, high impact, involved, website, sign, new products, marketing team, recent comments, daily grind, focus.
Value proposition power: Craft a clear and concise message to capture your audience’s attention
Electricity, energy, energy value, power, selling, selling proposition, value, value proposition, value propositions, trending, email, customer care, aetna, healthspire, deliverables.
Use customer data to determine what works and what doesn’t
Contributors, largest, to generate, to contribute, city, points, engaged, cost, productivity, contribute, during, such, to reduce, engagement, program, recommendations, following.
What is a value proposition and why do you need one
Analysis, is also, projects, helpful, regardless, better, perspective, subscription, consultant, anything, limited, thus, owned, as part, operations, provider, to achieve, bank, tested, including.
What makes a good value proposition?
Transaction, marketing, marketer, software as a service, value, proposition, business, customers, product, customer, marketing, uvp, market, brand, service, products, competitors, benefits, sales, propositions, statement, target, examples.
Additional analysis of the value proposition benefits
Value Proposition Design: How to Create Products and Services
How to A/B test your value proposition to ensure maximum impact
Industries, google books, value proposition design, unique selling proposition, wikipedia, value proposition example, value proposition model, mastering value propositions, value proposition mapping.
How to create a effective value proposition
Value proposition tools, value proposition example, value proposition design, value proposition model, mastering value propositions, value proposition mapping, value proposition tools, canvas.
How can you test a value proposition?
Example, time, services, businesses, people, competition, points, consumers, way, audience, features, problem, selling, something, needs, companies, solution, clients, benefit, others, industry, unique value proposition, value proposition.
Case Studies of Successful Value Propositions
Value propositions, unique value propositions, unique selling proposition, target market, potential customers, value proposition canvas, unique value, pain points, ideal customer, value chain, mission statement, target audience, small businesses.
Tips to Turn Potential Customers into Real Customers
Examples of great value propositions
Customer, proposition canvas, value, proposition, business, customer, product, customers, companies, brand, power, marketing, statement, service, people, products, market, example, time, examples.
Examples of bad value prop
Propositions, target, audience, template, way, platform, services, experience, businesses, world, players, competitors, job, elements, model, growth, tools, users, mission, benefit, content, point, value proposition.
What is the difference between a value proposition and a mission statement?
Social media, target customers, effective value proposition, value proposition examples, value map, visual element, big insurance, customer base, potential customer, customer profile, marketing campaigns, a/b test, competitor analysis, target customer.
How to Target the Right Audience with Your Value Proposition
Your existing customers are worth more than potential customers
Types of value propositions
Personal value proposition, value propositions, value proposition canvas, target audience, unique value proposition, value prop, value proposition examples, target customer, north america.
How to create a powerful value propositions
Business model, strong value proposition, integrated utilities, effective value proposition, powerful value proposition, potential customers, power apps, mission statement, unique selling proposition, business owners.
Value proposition power: Develop a unique selling proposition that stands out from the competition
Grid companies, hiring manager, cover letter, customer profile, ideal customer, pain points, value map, visual element, tsr performance, value proposition, customer, brand, apps, price, online, pain.
What are some examples of companies with great value propositions?
Canvas, business model, microsoft, target audience, software, map, proposition, crm, pricing, consumers, tagline, target audience, customer needs, spotify, financial aid, touchpoints, credit card, online business.
Value proposition power: Leverage your value proposition to attract new customers
Ecommerce store, value proposition, customers, brand, consumers, target market, unique selling proposition, marketing, usp, competitors, business model, ecommerce, company, homepage, slogan, dollar shave club, proposition.
Value proposition power: Why You Need a Unique Selling Proposition
What are some tips for creating an effective value proposition?
Crm, salesman, quickbooks, ecommerce store, omnichannel, return on investment, smartphone, crm software, competitive advantage, foldable phone, marketing.
Five metrics to power your value proposition
Value proposition, landing page, sales, customer value propositions, salespeople, digital marketing, click-through rate, marketing strategies, selling points, quickbooks, personalization, usp, brand messaging, ecommerce, marketing communications.
How can I improve my value proposition?
Proposition canvas, Customer, marketing, value proposition strategies, value proposition strategy, key value proposition, core benefit proposition, what is a brand value proposition, decision to purchase.
The Power Of The Sales Value Proposition
Ecommerce store, unique selling propositions, pinterest, distribution, marketing, utility marketing, compelling value proposition, specific value proposition, prospective customers.
What are some common mistakes to avoid when creating a value proposition?
Value prop, rational argument, emotional argument, customer experience, marketer, marketers, conversion, conversions, value proposition power, intensify your value proposition, force your value proposition, optimizing the value prop, micro-yeses, ultimate reason, approach to marketing.
How to Amplify the Power of Your Value Proposition
Deliver, create, success, successful, employees, account, article, organization, access, pay, details, answer, relevant, importantly, advertising, connect, determine, data, difference.
What are some common challenges with creating a value proposition?
Conversion Rate, competitor overlap, ambitious goals, value, proposition, product, business, customers, customer, market, target, benefit, marketing, brand, people, service, benefits, products.
Secrets of Copywriting: The Power Of A Strong Value Proposition
What is the difference between a value proposition and a tagline?
Example, examples, statement, services, way, unique, propositions, owners, companies, software, users, businesses, platform, time, audience, work, competitors, solution, world, needs.
Use a Power Phrase to Your Value Proposition
How can you use your value proposition in marketing campaigns?
Problem, homepage, page, features, tools, value proposition, target market, primary benefit, value proposition unique, value propositions, employee value proposition, value proposition canvas.
Why Value Proposition Is Important In Business ?
How do small businesses benefit from having a value proposition?
Unique value proposition, small business owners, value proposition examples, business owners, target audience, target customer, effective value proposition, value prop, potential customers, great job.
Define your Value Proposition to Drive Engagement
How can you determine if your value proposition is effective?
Powerful value proposition, great value proposition, digital marketers, good value proposition, strong value proposition, social proof, own value proposition, value proposition example, mission statement, life insurance, customer value proposition.
Optimize Marketing Efforts With Killer Value Proposition
How do you know if your value proposition is working?
Geoff moore, small businesses, customer needs, target audience, value proposition, digital marketing, search engines, financial aid, google, target market, search the web, web search, competitive advantage, business strategy, ease of use, marketing campaigns.
The power of your Employee Value Proposition
A startup’s value proposition reflects the customer-brand relationship
Session #19
Value Proposition Power: 3 ways to intensify the force of your value proposition
In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.
Here are some of the most important insights from this class:
- Refine your value prop until it becomes a reason…the summation of a rational/emotional argument.
- Separate the means from the end. Focus on the customer’s experience of the value.
- The art of the marketer is to position the offer with Appeal and Exclusivity.
- Conversion doesn’t happen on the page. Conversion happens in the mind.
- Value that is not perceived will not be received.
You can watch the full video above, or jump ahead to these key takeaways:
- 0:00 Value Proposition Power: 3 ways to intensify the force of your value proposition.
- 0:32 Every decision to purchase is preceded by four conclusions.
- 1:20 Let us help – write down a value proposition, then put it in the YouTube comments for this video. If you do so in the next seven days, Flint will give you ideas for optimizing that value prop.
- 4:24 Your objective is to win Micro-Yes 5: Yes, I want this now (see the Landing Page Blueprint).
- 4:29 “I’m referencing the Micro-Yeses is in a different order than I will in the end, but we’re going to focus on this order to help you learn best.”
- 4:38 Three ways to strengthen your value prop
- 6:37 Marketer, is your answer to the ultimate value prop question an ultimate reason?
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.
Essential Course Resources
Related Resources
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
Previous Lesson / Next Lesson