In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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How to create a website strategy that delivers results
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The essential pieces of a successful website strategy
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How to build a website that stands out from the competition
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Website design tips for better traffic
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What are the essential pieces of a website strategy?
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Website strategies: How to make sure your website works as hard as it can for your business
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Website strategies: The essential pieces you need for success
website design
website development
online marketing
search engine optimization (SEO)
social media marketing
email marketing
inbound marketing
content marketing
website security tips
ecommerce website tips
Develop a long-term strategic business plan
Understand your company’s online presence
Research your competition
Set clear objectives and goals
Outline your target audience
Develop a unique selling proposition
Create amazing website content
Use the power of social media
Analyze your website’s traffic and performance
Make continuous improvements to your website strategy
How to build a website that stands out from the competition
What goes into a website strategy
The importance of web design in achieving website success
Creating a content strategy for your website
Setting achievable goals for your website strategy
Planning your website roadmap
The importance of SEO in website success
…..
Session #9 Website Strategies: 4 ways to prepare your marketing team to increase conversion rates
In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion. Watch now to see all the essential insights and principles of the first eight sessions combined into one cohesive picture.
Here are some of the most important insights from this class:
Challenge each marketer’s understanding of their role and work.
Help your marketers focus their data into an actionable picture of the prospect.
Draw a clear connection between the prospect and the webpage’s objective.
Plan the best way to achieve the objective by architecting the webpage’s essential psychology.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Website Strategies: 4 ways to prepare your marketing team to increase conversion rates.
The ancient Greeks had a word for beauty, kalos. It was the identical word for “good.” Whatsoever was deemed “good” was in fact beautiful. Plato said, “The good is the beautiful.” In focusing the organization on the good of the customer…”Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
