In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
5. Test and tweak your value proposition until it is perfect.
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Value proposition power: Craft a clear and concise message to capture your audience’s attention
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Use customer data to determine what works and what doesn’t
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What is a value proposition and why do you need one
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Additional analysis of the value proposition benefits
Value Proposition Design: How to Create Products and Services
How to A/B test your value proposition to ensure maximum impact
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How to create a effective value proposition
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How can you test a value proposition?
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Case Studies of Successful Value Propositions
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Tips to Turn Potential Customers into Real Customers
What is the difference between a value proposition and a mission statement?
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How to Target the Right Audience with Your Value Proposition
Your existing customers are worth more than potential customers
Types of value propositions
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How to create a powerful value propositions
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Value proposition power: Develop a unique selling proposition that stands out from the competition
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What are some examples of companies with great value propositions?
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How can I improve my value proposition?
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The Power Of The Sales Value Proposition
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What are some common mistakes to avoid when creating a value proposition?
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How to Amplify the Power of Your Value Proposition
Secrets of Copywriting: The Power Of A Strong Value Proposition
What is the difference between a value proposition and a tagline?
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Use a Power Phrase to Your Value Proposition
How can you use your value proposition in marketing campaigns?
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Why Value Proposition Is Important In Business ?
How do small businesses benefit from having a value proposition?
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Define your Value Proposition to Drive Engagement
How can you determine if your value proposition is effective?
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Optimize Marketing Efforts With Killer Value Proposition
How do you know if your value proposition is working?
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The power of your Employee Value Proposition
A startup’s value proposition reflects the customer-brand relationship
Session #19 Value Proposition Power: 3 ways to intensify the force of your value proposition
In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.
Here are some of the most important insights from this class:
Refine your value prop until it becomes a reason…the summation of a rational/emotional argument.
Separate the means from the end. Focus on the customer’s experience of the value.
The art of the marketer is to position the offer with Appeal and Exclusivity.
Conversion doesn’t happen on the page. Conversion happens in the mind.
Value that is not perceived will not be received.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Value Proposition Power: 3 ways to intensify the force of your value proposition.
0:32 Every decision to purchase is preceded by four conclusions.
1:20 Let us help – write down a value proposition, then put it in the YouTube comments for this video. If you do so in the next seven days, Flint will give you ideas for optimizing that value prop.
“An appealing offer without exclusivity has its force diluted by the competing options. An exclusive offer without appeal has its force undermined by a lack of attraction. If the prospect wants it and they can only get it (or some aspect of it) from you, then your value proposition will have high impact. But…”Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
