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Session #1
High-Converting Landing Page: If you don’t ask this question you will never maximize conversion
In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
Flint McGlaughlin, Founder, MECLABS Institute, helps you answer these questions in the first class of the Become a Master at Creating and Optimizing High-Converting Web Pages course. The course is fully underwritten by MECLABS, with no monetary cost to participants.
In this session, Flint shares:
- Three insights that might transform the way we approach our work tomorrow.
- How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization.
- Four essential growth elements.
- Why you should beware of focusing on your lower-converting web pages.
- How your highest-converting webpage could be costing you the most money.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
Essential Course Resources
A deep elemental force (via LinkedIn)
Master the Timeless Philosophy of Marketing – with Flint McGlaughlin – Jon Kragh Show (via YouTube)
Going Deep with your Marketing to Engage Consumers: Mobile, A/B testing, and PR case studies
Hospitality Marketing: Have a Gumby attitude to any launch (Podcast Episode #20) – Discussion with Chad Brown, Chief Marketing Officer, JC Hospitality (owner and property manager of Virgin Hotels Las Vegas)
Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (Podcast Episode #25) – Discussion with Tiffany Grinstead, Vice President of Personal Lines Marketing, Nationwide
The Marketer as Philosopher – Reflection #1
Asking “how” leads to information; asking “why” leads to wisdom. Yet marketers are all too busy asking how: How do I improve conversion? How do I drive more visits? How do I meet my numbers? We are so busy…Learn more about the book
Related Resources
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
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