In Session #1, we ask, “How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?”
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.
In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.
In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.
In Session #17, the final session of the “YES, I will engage deeper” section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.
In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.
To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions.
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.
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Effective headlines. How they increase your website’s conversion rates.
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Effective headlines. One of the most important skills for any copywriter.
The anatomy of a great headline
How to write headlines that get results
The secret to writing headlines that work
Effective Headlines. A vital part of any online marketing strategy
Effective Headlines. How to test them and refine them.
What makes a good headline?
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how do you write catchy headlines?
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How to structure your website content for better results
How can you write headlines that convert?
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The psychology of website visitors and how to use it to your advantage
5 tips for creating powerful headlines
How to write an attention-grabbing headline
Tips for writing better headlines
3 steps to writing an effective headline
how do you write persuasive headlines?
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Habits of website visitors and how to keep them engaged
What are some of the best headline formulas?
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The ultimate guide to writing great headlines that get people to buy
How to write website copy that sells your product or service
How do you test headlines?
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How to become a better copywriter and get better results in your web pages, landing pages, and sales letters
How to write catchy headlines
3 tips for writing better headlines
2 simple rules for writing effective headlines
CTA’s (calls-to-action) – what they are and how to use them for increased conversions
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How can you improve your headlines?
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What are some common mistakes
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How to test new ideas and headlines on your website for free using A/B testing tools like Visual Website Optimizer
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The benefits of conversion rate optimization and how to get started today!
How can you write better headlines?
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How to Write an Effective Headline
How can you make sure your headlines are readable?
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What are some of the most important benefits of using effective headlines?
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Effective headlines can help you capture your reader’s attention, introduce additional benefits
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What is conversion rate optimization (CRO)?
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Why should you care about CRO and how do you measure it’s success in your business goals
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How to increase conversions through the use of landing page copywriting, design, and testing
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Session #11 Effective Headlines: How to write the first 4 words for maximum conversion
In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.
Here are some of the most important insights from this class:
Pull the customer forward with a subject-predicate structure.
Leverage the power of the understood subject.
Enforce the four-words-to-value rule.
Remember that the customer is the subject and your offer is the object.
Use the grammatical subject to prioritize the customer’s interest.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Effective Headlines: How to write the first 4 words for maximum conversion.
0:34 You have less than two seconds to capture attention and build cognitive momentum.
0:47 How do I structure the first four words of my headline for maximum cognitive momentum?
1:09 Pull the customer forward with a subject-predicate structure.
2:36 Use the grammatical subject to prioritize the customer’s interest.
4:34 Leverage the power of the understood subject.
5:58 The customer is the subject and your offer is the object.
Self-interest on the part of the marketer becomes the most dangerous “blind spot.” It is not enough for the marketer to see better; the marketer must see with new eyes—the customer’s eyes. And this radical perspective emerges as we relentlessly…Learn more about the book
Course Retention Exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
