Meet MECLABS Researchers at Events All Over the World

In addition to hosting the original research-based email marketing conference, MECLABS Institute researchers are frequent speakers at business and academic events around the nation and the world. Explore upcoming events MECLABS will be participating in and view content from previous events.

Recent Events

Join us Wednesday's for: ChatGPT, CRO and AI: 40 days to build a MECLABS SuperFunnel

Wednesdays at 4:00 PM ET

Social Media Expo

October 14, 2022

Our own Daniel Burstein will be speaking on a practitioner panel about creating content for engagement.

Call-To-Action Examples

September 8, 2022 — Interactive Zoom Session

See live optimization of lead gen, subscription, and e-commerce CTAs

The Marketer vs. The Machine LiveClass

August 25, 2022 — Interactive Zoom Session

See MECLABS' CRO expertise compete with Google’s machine learning

Boost conversion. Learn from 150+ CTA Experiments.

August 10, 2022 — Interactive Zoom Session

Work directly with Flint McGlaughlin to optimize the conversion rate of your call-to-action.

Master the Timeless Philosophy of Marketing

December 4, 2021

Jon Kragh interviewed Flint McGlaughlin about problem solving, long-term value creation, and much more.

Dominate with Your Content Marketing with Daniel Burstein

January 9, 2022 - Podcast

Eric Stockton talked to Daniel about content marketing in 2022, especially for B2B SaaS companies.

Flint McGlaughlin on the Philosophy of Marketing

December 22, 2021 — Podcast

Mike Matthews talked to Flint about how marketing, “metanoia,” individuation, and more.

Create Your Own Life Podcast

January 11, 2021 — Podcast

Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis.

Live Coaching Session with Flint McGlaughlin

August 20, 2020 — Virtual Event

Get direct help in using the free Data Pattern Analysis Tool. 

Quick Win Intensive

May 8, 2020 — Virtual Event

MECLABS scientists help a medical device company find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."

Quick Win Intensive & Value Prop Workshop

March 5-6, 2020 — Jacksonville, FL

MECLABS scientists help Precision Tax Relief discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."

Quick Win Intensive & Value Prop Workshop

February 5-7, 2020 — New York City

MECLABS scientists help a financial corporation discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."

UNF College of Business Career Week

February 5, 2020 — University of North Florida

Daniel Burstein speaks on Everything is Basically Marketing. Learn how to get people to say “yes” to your career and personal requests.

BigEye Agency Interview

January 30, 2020 — Podcast

Adrian Tennant interviews Daniel Burstein about modeling the customer's mind on the podcast, In Clear View.

Quick Win Intensive

January 23-24, 2020 — Grenoble, France

MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."

In-Person Team Training

January 17, 2020 — Royal Bank of Canada, Toronto

The MECLABS team provided personalized corporate team training and marketing certification for RBC employees.

Quick Win Intensive & Value Prop Workshop

November 19-21, 2019 —  Charlotte, North Carolina

The MECLABS team brought a Quick Win Intensive & Value Prop Workshop to the marketing, communications, membership, education & leadership teams at a nonprofit trade association.

Social Media Expo

October 25, 2019 —  University of North Florida 

Daniel Burstein, Senior Director of Content, spoke on How to Use Social Media to Increase your Marketing Conversion.

Marketing Speak Interview

September 11, 2019 — Podcast

Stephan Spencer interviews Flint McGlaughlin to talk about the blind spots of the marketing industry.

Quick Win Intensive & Value Prop Workshop

August 12-14, 2019 — South Africa

MECLABS scientists help to discover your value prop and examine your funnel, offering "fix-nows" and "test-nows."

Quick Win Intensive

July 12, 2019 —  Ponte Vedra Inn & Club, FL

MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."

A/B Testing Summit 2019

June 12, 2019, 12 PM — Virtual Event

Flint McGlaughlin presents "Transformative discoveries from 73 marketing experiments to help you increase conversion."

Value Proposition Workshop

June 5-6, 2019 — One Ocean Resort, FL

Flint McGlaughlin used lessons from "Marketer as Philosopher" to help a marketing team improve results in a value prop workshop for an insurance brand.

A/B Testing Summit 2018

Dec. 12-13, 2018 — Virtual Event

Keynote speaker Flint McGlaughlin, MECLABS Institute, presented "Design Hypotheses that Win: A 4-step framework for gaining customer wisdom ... "

B2B Online Miami

Nov. 12-14, 2018 — Miami, FL

Matthew Klein, Partnership Director, MECLABS Institute, shared a research-based value proposition methodology to help manufacturers and distributors increase conversion and return from current investments.

The Foundation Academy

Nov. 1, 2018 — Jacksonville, FL

MECLABS CEO Flint McGlaughlin presented to the students, Marketing is not “Marketing” – Developing a True Superpower

UNF Media Week 2018

Oct 24 and 26, 2018 — Jacksonville, FL

Daniel Burstein, Senior Director of Marketing & Content, took part in panel discussions on advertising and the state of social media.

Yes Lifecycle Webinar

Wed, May 9, 2018 2:00 PM — 3:00 PM EDT

Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, helped marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations.

UNF Media Week 2017

October 25, 2017 — Jacksonville, FL

Daniel Burstein, Senior Director of Content, spoke on the Advertising Panel alongside others in the local advertising community.


October 4, 2017  Virtual Event

Daniel Burstein, MECLABS Institute, and John Jordan, Global Leadership Summit, will discuss how the GLS created a testing culture within the organization that grew Summit registration by 16% to 400,000

NIO Summit 2017

September 21-22, 2017 — Fort Worth, TX

Austin McCraw will be walking through the most essential insights from over 20 years of A/B behavioral research on how non-profits can more effectively leverage their value proposition to gain new donors. 

All About eMail Virtual Conference & Expo

September 21, 2017  Virtual Event

Daniel Burstein, Sr. Director of Content, will discuss how to create a customer-first optimization and testing culture while improving email results. 

SiriusXM Interview

July 19, 2017  Radio Show

Catharine Hays, Executive Director of the Wharton Future of Advertising Program interviewed Flint McGlaughlin and Daniel Burstein about the Future of Advertising on her show, Marketing Matters

Sales Conversion Success Summit

June 6-9, 2017 Virtual Event

Daniel Burstein, Senior Director of Editorial Content, will be sharing highlights from the latest MarketingSherpa research at the Sales Conversion Success Summit.

MarketingSherpa Webinar

May 24, 2017 — Virtual Event

Listen to how Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience

MarketingSherpa Webinar

May 3, 2017 — Virtual Event

Learn from Catharine Hays of the Wharton Future of Advertising how to create value through all email and mobile touchpoints

MarketingSherpa Summit 2017

Apr. 10-13, 2017 — Aria, Las Vegas

Join MarketingSherpa at the Aria Las Vegas as we bring together the best of the best in digital marketing.

JBJ Advertising & Marketing Summit

March 2, 2017 — Omni Hotel, Jacksonville 

See Flint McGlaughlin's keynote presentation at the Advertising & Marketing Summit, hosted by the Jacksonville Business Journal.

IEDC 2017 Leadership Summit

Jan. 29-31, 2017 — Hyatt Regency, Jacksonville 

Flint McGlaughlin is speaking on the importance of having a value proposition and laying out the framework for developing one.

Spring 2016 AMA Marketing Workshop

May 17, 2016 — Sheraton Charlotte Hotel, Charlotte

MECLABS will be onsite speaking on the importance of developing your value proposition.

Salesforce Connections 2016

May 10-12, 2016 — World Congress Center, Atlanta

Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute, will present the 3 easy personalization tactics that get greatest results.

The Marketer's Blind Spot

Feb. 22, 2016 —

In this special Web clinic, featured speaker Flint McGlaughlin spoke from MarketingSherpa Summit 2016 in Las Vegas.

MarketingSherpa Summit 2016

Feb. 22-24, 2016 — Bellagio Hotel, Las Vegas

MarketingSherpa at the Bellagio Las Vegas as we brought together the best of the best in digital marketing.

MECLABS Academic Lecture Series

Jan. 28-29, 2016 — MECLABS Institute, Jacksonville

Theoharis C. Theoharis, Associate of the Dept of Comparative Literature, Harvard Extension School examined problems of value in business

See events MECLABS and its brands have hosted, spoken at and participated in.