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Join us Wednesday's for: ChatGPT, CRO and AI: 40 days to build a MECLABS SuperFunnel
Wednesdays at 4:00 PM ET
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Social Media Expo
October 14, 2022
Our own Daniel Burstein will be speaking on a practitioner panel about creating content for engagement.
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Call-To-Action Examples
September 8, 2022 — Interactive Zoom Session
See live optimization of lead gen, subscription, and e-commerce CTAs
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The Marketer vs. The Machine LiveClass
August 25, 2022 — Interactive Zoom Session
See MECLABS' CRO expertise compete with Google’s machine learning
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Boost conversion. Learn from 150+ CTA Experiments.
August 10, 2022 — Interactive Zoom Session
Work directly with Flint McGlaughlin to optimize the conversion rate of your call-to-action.
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Master the Timeless Philosophy of Marketing
December 4, 2021
Jon Kragh interviewed Flint McGlaughlin about problem solving, long-term value creation, and much more.
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Dominate with Your Content Marketing with Daniel Burstein
January 9, 2022 - Podcast
Eric Stockton talked to Daniel about content marketing in 2022, especially for B2B SaaS companies.
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Flint McGlaughlin on the Philosophy of Marketing
December 22, 2021 — Podcast
Mike Matthews talked to Flint about how marketing, “metanoia,” individuation, and more.
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Create Your Own Life Podcast
January 11, 2021 — Podcast
Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis.
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Live Coaching Session with Flint McGlaughlin
August 20, 2020 — Virtual Event
Get direct help in using the free Data Pattern Analysis Tool.
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Quick Win Intensive
May 8, 2020 — Virtual Event
MECLABS scientists help a medical device company find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
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Quick Win Intensive & Value Prop Workshop
March 5-6, 2020 — Jacksonville, FL
MECLABS scientists help Precision Tax Relief discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."
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Quick Win Intensive & Value Prop Workshop
February 5-7, 2020 — New York City
MECLABS scientists help a financial corporation discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."
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UNF College of Business Career Week
February 5, 2020 — University of North Florida
Daniel Burstein speaks on Everything is Basically Marketing. Learn how to get people to say “yes” to your career and personal requests.
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BigEye Agency Interview
January 30, 2020 — Podcast
Adrian Tennant interviews Daniel Burstein about modeling the customer's mind on the podcast, In Clear View.
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Quick Win Intensive
January 23-24, 2020 — Grenoble, France
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
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In-Person Team Training
January 17, 2020 — Royal Bank of Canada, Toronto
The MECLABS team provided personalized corporate team training and marketing certification for RBC employees.
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Quick Win Intensive & Value Prop Workshop
November 19-21, 2019 — Charlotte, North Carolina
The MECLABS team brought a Quick Win Intensive & Value Prop Workshop to the marketing, communications, membership, education & leadership teams at a nonprofit trade association.
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Social Media Expo
October 25, 2019 — University of North Florida
Daniel Burstein, Senior Director of Content, spoke on How to Use Social Media to Increase your Marketing Conversion.
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Marketing Speak Interview
September 11, 2019 — Podcast
Stephan Spencer interviews Flint McGlaughlin to talk about the blind spots of the marketing industry.
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Quick Win Intensive & Value Prop Workshop
August 12-14, 2019 — South Africa
MECLABS scientists help to discover your value prop and examine your funnel, offering "fix-nows" and "test-nows."
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Quick Win Intensive
July 12, 2019 — Ponte Vedra Inn & Club, FL
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
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A/B Testing Summit 2019
June 12, 2019, 12 PM — Virtual Event
Flint McGlaughlin presents "Transformative discoveries from 73 marketing experiments to help you increase conversion."
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Value Proposition Workshop
June 5-6, 2019 — One Ocean Resort, FL
Flint McGlaughlin used lessons from "Marketer as Philosopher" to help a marketing team improve results in a value prop workshop for an insurance brand.
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A/B Testing Summit 2018
Dec. 12-13, 2018 — Virtual Event
Keynote speaker Flint McGlaughlin, MECLABS Institute, presented "Design Hypotheses that Win: A 4-step framework for gaining customer wisdom ... "
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B2B Online Miami
Nov. 12-14, 2018 — Miami, FL
Matthew Klein, Partnership Director, MECLABS Institute, shared a research-based value proposition methodology to help manufacturers and distributors increase conversion and return from current investments.
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The Foundation Academy
Nov. 1, 2018 — Jacksonville, FL
MECLABS CEO Flint McGlaughlin presented to the students, Marketing is not “Marketing” – Developing a True Superpower
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UNF Media Week 2018
Oct 24 and 26, 2018 — Jacksonville, FL
Daniel Burstein, Senior Director of Marketing & Content, took part in panel discussions on advertising and the state of social media.
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Yes Lifecycle Webinar
Wed, May 9, 2018 2:00 PM — 3:00 PM EDT
Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, helped marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations.
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UNF Media Week 2017
October 25, 2017 — Jacksonville, FL
Daniel Burstein, Senior Director of Content, spoke on the Advertising Panel alongside others in the local advertising community.
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MECLABS Webinar
October 4, 2017 — Virtual Event
Daniel Burstein, MECLABS Institute, and John Jordan, Global Leadership Summit, will discuss how the GLS created a testing culture within the organization that grew Summit registration by 16% to 400,000
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NIO Summit 2017
September 21-22, 2017 — Fort Worth, TX
Austin McCraw will be walking through the most essential insights from over 20 years of A/B behavioral research on how non-profits can more effectively leverage their value proposition to gain new donors.
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All About eMail Virtual Conference & Expo
September 21, 2017 — Virtual Event
Daniel Burstein, Sr. Director of Content, will discuss how to create a customer-first optimization and testing culture while improving email results.
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SiriusXM Interview
July 19, 2017 — Radio Show
Catharine Hays, Executive Director of the Wharton Future of Advertising Program interviewed Flint McGlaughlin and Daniel Burstein about the Future of Advertising on her show, Marketing Matters.
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Sales Conversion Success Summit
June 6-9, 2017 — Virtual Event
Daniel Burstein, Senior Director of Editorial Content, will be sharing highlights from the latest MarketingSherpa research at the Sales Conversion Success Summit.
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MarketingSherpa Webinar
May 24, 2017 — Virtual Event
Listen to how Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience
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MarketingSherpa Webinar
May 3, 2017 — Virtual Event
Learn from Catharine Hays of the Wharton Future of Advertising how to create value through all email and mobile touchpoints
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MarketingSherpa Summit 2017
Apr. 10-13, 2017 — Aria, Las Vegas
Join MarketingSherpa at the Aria Las Vegas as we bring together the best of the best in digital marketing.
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JBJ Advertising & Marketing Summit
March 2, 2017 — Omni Hotel, Jacksonville
See Flint McGlaughlin's keynote presentation at the Advertising & Marketing Summit, hosted by the Jacksonville Business Journal.
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IEDC 2017 Leadership Summit
Jan. 29-31, 2017 — Hyatt Regency, Jacksonville
Flint McGlaughlin is speaking on the importance of having a value proposition and laying out the framework for developing one.
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Spring 2016 AMA Marketing Workshop
May 17, 2016 — Sheraton Charlotte Hotel, Charlotte
MECLABS will be onsite speaking on the importance of developing your value proposition.
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Salesforce Connections 2016
May 10-12, 2016 — World Congress Center, Atlanta
Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute, will present the 3 easy personalization tactics that get greatest results.
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The Marketer's Blind Spot
Feb. 22, 2016 — MECLABS.com
In this special Web clinic, featured speaker Flint McGlaughlin spoke from MarketingSherpa Summit 2016 in Las Vegas.
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MarketingSherpa Summit 2016
Feb. 22-24, 2016 — Bellagio Hotel, Las Vegas
MarketingSherpa at the Bellagio Las Vegas as we brought together the best of the best in digital marketing.
MECLABS Speakers
Featured Sessions
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Flint McGlaughlin speaks on the three ways to overcome the marketer’s greatest obstacle to effective messaging at MarketingSherpa Summit 2016.