Join us Wednesday's for: ChatGPT, CRO and AI: 40 days to build a MECLABS SuperFunnel
Wednesdays at 4:00 PM ET
Social Media Expo
October 14, 2022
Our own Daniel Burstein will be speaking on a practitioner panel about creating content for engagement.
Call-To-Action Examples
September 8, 2022 — Interactive Zoom Session
See live optimization of lead gen, subscription, and e-commerce CTAs
The Marketer vs. The Machine LiveClass
August 25, 2022 — Interactive Zoom Session
See MECLABS' CRO expertise compete with Google’s machine learning
Boost conversion. Learn from 150+ CTA Experiments.
August 10, 2022 — Interactive Zoom Session
Work directly with Flint McGlaughlin to optimize the conversion rate of your call-to-action.
Master the Timeless Philosophy of Marketing
December 4, 2021
Jon Kragh interviewed Flint McGlaughlin about problem solving, long-term value creation, and much more.
Dominate with Your Content Marketing with Daniel Burstein
January 9, 2022 - Podcast
Eric Stockton talked to Daniel about content marketing in 2022, especially for B2B SaaS companies.
Flint McGlaughlin on the Philosophy of Marketing
December 22, 2021 — Podcast
Mike Matthews talked to Flint about how marketing, “metanoia,” individuation, and more.
Create Your Own Life Podcast
January 11, 2021 — Podcast
Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis.
Live Coaching Session with Flint McGlaughlin
August 20, 2020 — Virtual Event
Get direct help in using the free Data Pattern Analysis Tool.
Quick Win Intensive
May 8, 2020 — Virtual Event
MECLABS scientists help a medical device company find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
Quick Win Intensive & Value Prop Workshop
March 5-6, 2020 — Jacksonville, FL
MECLABS scientists help Precision Tax Relief discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."
Quick Win Intensive & Value Prop Workshop
February 5-7, 2020 — New York City
MECLABS scientists help a financial corporation discover its value prop and examine its funnel, offering "fix-nows" and "test-nows."
UNF College of Business Career Week
February 5, 2020 — University of North Florida
Daniel Burstein speaks on Everything is Basically Marketing. Learn how to get people to say “yes” to your career and personal requests.
BigEye Agency Interview
January 30, 2020 — Podcast
Adrian Tennant interviews Daniel Burstein about modeling the customer's mind on the podcast, In Clear View.
Quick Win Intensive
January 23-24, 2020 — Grenoble, France
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
In-Person Team Training
January 17, 2020 — Royal Bank of Canada, Toronto
The MECLABS team provided personalized corporate team training and marketing certification for RBC employees.
Quick Win Intensive & Value Prop Workshop
November 19-21, 2019 — Charlotte, North Carolina
The MECLABS team brought a Quick Win Intensive & Value Prop Workshop to the marketing, communications, membership, education & leadership teams at a nonprofit trade association.
Social Media Expo
October 25, 2019 — University of North Florida
Daniel Burstein, Senior Director of Content, spoke on How to Use Social Media to Increase your Marketing Conversion.
Marketing Speak Interview
September 11, 2019 — Podcast
Stephan Spencer interviews Flint McGlaughlin to talk about the blind spots of the marketing industry.
Quick Win Intensive & Value Prop Workshop
August 12-14, 2019 — South Africa
MECLABS scientists help to discover your value prop and examine your funnel, offering "fix-nows" and "test-nows."
Quick Win Intensive
July 12, 2019 — Ponte Vedra Inn & Club, FL
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows."
A/B Testing Summit 2019
June 12, 2019, 12 PM — Virtual Event
Flint McGlaughlin presents "Transformative discoveries from 73 marketing experiments to help you increase conversion."
Value Proposition Workshop
June 5-6, 2019 — One Ocean Resort, FL
Flint McGlaughlin used lessons from "Marketer as Philosopher" to help a marketing team improve results in a value prop workshop for an insurance brand.
A/B Testing Summit 2018
Dec. 12-13, 2018 — Virtual Event
Keynote speaker Flint McGlaughlin, MECLABS Institute, presented "Design Hypotheses that Win: A 4-step framework for gaining customer wisdom ... "
B2B Online Miami
Nov. 12-14, 2018 — Miami, FL
Matthew Klein, Partnership Director, MECLABS Institute, shared a research-based value proposition methodology to help manufacturers and distributors increase conversion and return from current investments.
The Foundation Academy
Nov. 1, 2018 — Jacksonville, FL
MECLABS CEO Flint McGlaughlin presented to the students, Marketing is not “Marketing” – Developing a True Superpower
UNF Media Week 2018
Oct 24 and 26, 2018 — Jacksonville, FL
Daniel Burstein, Senior Director of Marketing & Content, took part in panel discussions on advertising and the state of social media.
Yes Lifecycle Webinar
Wed, May 9, 2018 2:00 PM — 3:00 PM EDT
Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, helped marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations.
UNF Media Week 2017
October 25, 2017 — Jacksonville, FL
Daniel Burstein, Senior Director of Content, spoke on the Advertising Panel alongside others in the local advertising community.
MECLABS Webinar
October 4, 2017 — Virtual Event
Daniel Burstein, MECLABS Institute, and John Jordan, Global Leadership Summit, will discuss how the GLS created a testing culture within the organization that grew Summit registration by 16% to 400,000
NIO Summit 2017
September 21-22, 2017 — Fort Worth, TX
Austin McCraw will be walking through the most essential insights from over 20 years of A/B behavioral research on how non-profits can more effectively leverage their value proposition to gain new donors.
All About eMail Virtual Conference & Expo
September 21, 2017 — Virtual Event
Daniel Burstein, Sr. Director of Content, will discuss how to create a customer-first optimization and testing culture while improving email results.
SiriusXM Interview
July 19, 2017 — Radio Show
Catharine Hays, Executive Director of the Wharton Future of Advertising Program interviewed Flint McGlaughlin and Daniel Burstein about the Future of Advertising on her show, Marketing Matters.
Sales Conversion Success Summit
June 6-9, 2017 — Virtual Event
Daniel Burstein, Senior Director of Editorial Content, will be sharing highlights from the latest MarketingSherpa research at the Sales Conversion Success Summit.
MarketingSherpa Webinar
May 24, 2017 — Virtual Event
Listen to how Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience
MarketingSherpa Webinar
May 3, 2017 — Virtual Event
Learn from Catharine Hays of the Wharton Future of Advertising how to create value through all email and mobile touchpoints
MarketingSherpa Summit 2017
Apr. 10-13, 2017 — Aria, Las Vegas
Join MarketingSherpa at the Aria Las Vegas as we bring together the best of the best in digital marketing.
JBJ Advertising & Marketing Summit
March 2, 2017 — Omni Hotel, Jacksonville
See Flint McGlaughlin's keynote presentation at the Advertising & Marketing Summit, hosted by the Jacksonville Business Journal.
IEDC 2017 Leadership Summit
Jan. 29-31, 2017 — Hyatt Regency, Jacksonville
Flint McGlaughlin is speaking on the importance of having a value proposition and laying out the framework for developing one.
Spring 2016 AMA Marketing Workshop
May 17, 2016 — Sheraton Charlotte Hotel, Charlotte
MECLABS will be onsite speaking on the importance of developing your value proposition.
Salesforce Connections 2016
May 10-12, 2016 — World Congress Center, Atlanta
Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute, will present the 3 easy personalization tactics that get greatest results.
The Marketer's Blind Spot
Feb. 22, 2016 — MECLABS.com
In this special Web clinic, featured speaker Flint McGlaughlin spoke from MarketingSherpa Summit 2016 in Las Vegas.
MarketingSherpa Summit 2016
Feb. 22-24, 2016 — Bellagio Hotel, Las Vegas
MarketingSherpa at the Bellagio Las Vegas as we brought together the best of the best in digital marketing.
MECLABS Speakers
Featured Sessions
Flint McGlaughlin speaks on the three ways to overcome the marketer’s greatest obstacle to effective messaging at MarketingSherpa Summit 2016.