Consumer Empowerment: How messaging and AI drove more quotes and ...
Mar 11, 2025 ... Make the customer feel in control. We give you ideas for how to do that in this article. Read on to see examples of empowerment messaging and an AI...
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the psychology of offer-response optimization and why customers say "yes."
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Data Pattern Analysis Tool
Know precisely where customers are dropping out of your funnel and where you should focus marketing efforts most efficiently to attract customers to conversion.
Project and Ideas Pitch Template
To get approval for projects you need to execute, it takes some internal marketing. Condense your plans and proposals into an easy-to-digest visual with this free template.
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
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How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
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The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
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Research > messaging
B2B Growth Killers: How 3 companies identified friction that hin ...
Feb 18, 2025 ... Confused customers. Frustrating support. Wasted ad spend. Diminished SERP visibility. These companies were bleeding results – until they...
Get Unstuck: Live group coaching on your advertising and marketi ...
Jan 15, 2025 ... On January 14th, I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh...
https://sherpablog.marketingsherpa.com/marketing-and-advertising/marketing- ...
Relevance Playbook: How Volkswagen, an OTA, and a CMS drove resu ...
Feb 12, 2025 ... You’re burning marketing dollars by getting one thing wrong: relevance. Your personalization is broken if it stops at just filling in a first...
AI-driven Test Ideation: How to get ideas for your marketing...
Apr 23, 2024 ... I’ve been writing about A/B testing for 15 years at Meclabs (MarketingSherpa is part of Meclabs, as is MarketingExperiments). And one of the...
https://sherpablog.marketingsherpa.com/website-and-landing-page-design/ai-d ...
Conversion Optimization for B2B SaaS Companies: Get actionable.. ...
Mar 17, 2025 ... “The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches. To spur your own testing ideas,...
https://marketingsherpa.com/article/case-study/conversion-optimization-B2B
Leveraging AI for Social Media Success: Insights from MECLABS...
Mar 15, 2024 ... When you’re concepting and brainstorming and trying to think of that next idea, wouldn’t it be great to bounce around your thoughts with...
https://sherpablog.marketingsherpa.com/social-media-marketing-2/facebook-co ...
Marketing Leadership Charts: How well Marketing collaborates wit ...
Nov 07, 2024 ... I’ve conducted 118 interviews for How I Made It In Marketing. Common themes tend to emerge. One common theme from these successful marketers...
https://marketingsherpa.com/article/chart/interdepartmental-collaboration
AI Copywriting Expert Insights: An interview with the algorithm
Mar 08, 2024 ... I interview plenty of humans on How I Made It In Marketing, but in this MarketingSherpa blog post I’ll be interviewing an artificial...
B2B Marketing Leadership: The higher you get in the organization ...
Oct 17, 2024 ... I talked to Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica, about integrating branding and demand generation,...
https://marketingsherpa.com/article/interview/B2B-marketing-leadership
