Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.

Bringing together academics and business leaders

MECLABS Institute uses social science research as a foundation to help understand why and how people make choices. This experimentation is built on previous academic research conducted by faculty, scientists and business analysts the world over.

MECLABS then conducts and applies this research in real-life business situations and shares its discoveries with both business leaders and fellow academic researchers to continue to grow the body of knowledge in consumer behavioral research.

 

MECLABS Institute is transforming business

Flint McGlaughlin

Led by MECLABS Managing Director and CEO Flint McGlaughlin, who holds an academic position as the Director of Enterprise Research for the University of Cambridge’s Transforming Business Institute, the goal of the institute’s research is to affect organizational change to help enterprises better serve customers and, in so doing, achieve better business results.

 

 

Facilitating knowledge transfer within the academic community

McGlaughlin is also a frequent speaker at academic events around the world, and has shared MECLABS research at The Harvard Club of New York City, New York University, Columbia University, Ridley-Hall Cambridge, and other academic institutions.

meclabs-academic-roundtableIn addition to sharing research at other events, MECLABS invites academics in marketing and business to the events it runs as well. For example, at MarketingSherpa Email Summit 2014 in Las Vegas, MECLABS hosted an academic roundtable discussion around the topics of value proposition and marketing strategy. Universities that were in attendance included:‚Äč

  • University of Oxford
  • University of Cambridge
  • Harvard University
  • Villanova University
  • University of Florida

Educating business leaders and managers

In addition to working directly with enterprises to help transform their companies through Research Partnerships, MECLABS has partnered with the University of Florida and is currently working with the university’s College of Journalism and Communications to offer an accredited master’s-level certificate in digital marketing.

 


Get more information on academic opportunities

If you're an academic looking to participate in our research or if you're a marketing leader looking to engage our academic faculty, fill out the form below to request more information.