Dedicated to Discovering How People Make Choices
Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Data Pattern Analysis Tool
Know precisely where customers are dropping out of your funnel and where you should focus marketing efforts most efficiently to attract customers to conversion.
Project and Ideas Pitch Template
To get approval for projects you need to execute, it takes some internal marketing. Condense your plans and proposals into an easy-to-digest visual with this free template.
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
View MECLABS Managing Director Flint McGlaughlin's weekly teaching sessions on all things marketing.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to the latest interviews, case studies, instructions, and inspiration from our sister publisher, MarketingSherpa.
Mar 17, 2025 ... “The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches. To spur your own testing ideas,...
https://marketingsherpa.com/article/case-study/conversion-optimization-B2B
Apr 02, 2024 ... You’re spending money, time, and effort driving traffic to your website. But is your website working as hard as you? To give you ideas for...
https://marketingsherpa.com/article/case-study/conversion-rate-optimization
Jun 20, 2022 ... “We don't make a lot of the products you buy. We make a lot of the products you buy better.” I always thought that was a great...
https://marketingsherpa.com/article/case-study/marketing-optimization
Jan 08, 2025 ... Join Flint McGlaughlin for ‘Get Productive with AI’ on January 8th at noon EST. Learn more and get your scholarship at...
https://marketingexperiments.com/value-proposition/how-can-you-quickly-get- ...
Aug 01, 2024 ... Ever felt like your brand’s biggest challenge is holding you back? What if that very challenge is your greatest opportunity? After all, our...
https://marketingsherpa.com/article/case-study/marketing-jiujitsu
Feb 12, 2024 ... ‘Good, fast, cheap: pick two.’ If you’ve ever managed accounts or projects, you know this adage well. But I say…don’t...
Feb 20, 2024 ... “A practically ancient media in the grand scheme of digital communications, email is still adored by marketers.” I read that quote in The...
Nov 01, 2023 ... In this article, we bring you three case studies that present distinct challenges and solutions within the online marketing and SEO domain to ensure...
https://marketingsherpa.com/article/case-study/SEO-strategies
Apr 23, 2024 ... You don’t need to have all the answers. You just need to know how to learn the answers…from your customers. One way to do that is by...
https://marketingsherpa.com/article/case-study/conversion-optimization
Jul 19, 2023 ... There’s macro change that can disrupt your industry – like artificial intelligence. And there’s micro challenges that can disrupt...
