There are five ways to learn:
In-person Team Training
MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation.
On-demand courses allow busy professionals to study and master the material as their schedule allows.
MECLABS Institute uses social science research as a foundation to help understand why and how people make choices.
Academic Lecture Series
MECLABS regularly hosts academics and researchers in a wide variety of disciplines to help spark new discoveries about how people make choices.
Experienced MECLABS Institute leaders and analysts are available to speak on a variety of topics, including business strategy, value proposition and customer behavior.
Flint McGlaughlin's lecture at Harvard University explores the personal-level value proposition.
Ways to Learn
Professor Theoharis of Harvard Extension School explains the idea of choice through classic literature.
Author Michael J. Lanning discusses the importance of making value propositions market-focused rather than internally focused.