Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.

There are five ways to learn:

In-person Team Training

MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation.

Online Learning

On-demand courses allow busy professionals to study and master the material as their schedule allows.


Academic Partnerships

MECLABS Institute uses social science research as a foundation to help understand why and how people make choices.

Academic Lecture Series

MECLABS regularly hosts academics and researchers in a wide variety of disciplines to help spark new discoveries about how people make choices.

MECLABS Speakers

Experienced MECLABS Institute leaders and analysts are available to speak on a variety of topics, including business strategy, value proposition and customer behavior.