Dedicated to Discovering How People Make Choices
Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Data Pattern Analysis Tool
Know precisely where customers are dropping out of your funnel and where you should focus marketing efforts most efficiently to attract customers to conversion.
Project and Ideas Pitch Template
To get approval for projects you need to execute, it takes some internal marketing. Condense your plans and proposals into an easy-to-digest visual with this free template.
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
View MECLABS Managing Director Flint McGlaughlin's weekly teaching sessions on all things marketing.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to the latest interviews, case studies, instructions, and inspiration from our sister publisher, MarketingSherpa.
Apr 15, 2025 ... Beautiful. That is not a word I usually use to describe MarketingSherpa case studies. But I challenge you to read this story and disagree with me....
https://marketingsherpa.com/article/case-study/public-health
Dec 05, 2024 ... Small change. Big results. It’s like Bigfoot or the Loch Ness Monster. Others have claimed they exist, but you’ve never seen them happen...
Apr 07, 2020 ... (This article was originally published in the MarketingExperiments email newsletter.) "When you realize the deepest source of anxiety is not...
https://marketingexperiments.com/conversion-marketing/the-marketer-and-buye ...
Jan 02, 2025 ... Last year we scoured the world to bring you marketing case studies and conversations that could inspire your next big idea. We received 3,109 pitches...
Jul 25, 2018 ... The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Product pages are a staple in nearly every...
https://marketingexperiments.com/conversion-marketing/testing-for-anxiety-i ...
Apr 21, 2020 ... The experience on the other side of a product purchase — or even something as simple as a CTA-button click — is hidden to...
https://marketingsherpa.com/article/other/4-quick-case-studies-anxiety-redu ...
Aug 22, 2024 ... I don’t have a crystal ball, but there are signs the economy is slowing down. Which means – you may be asked to do more with less in your...
https://marketingsherpa.com/article/case-study/marketing-efficiency
Apr 01, 2025 ... Eric Malka, CEO and Founder at Strategic Brand Investments, discussed authentic branding, storytelling, word-of-mouth, the brand battle cry, and...
Apr 02, 2024 ... You’re spending money, time, and effort driving traffic to your website. But is your website working as hard as you? To give you ideas for...
https://marketingsherpa.com/article/case-study/conversion-rate-optimization
Feb 02, 2023 ... Flint McGlaughlin and I conducted live optimization of landing pages in a recent LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is...
https://sherpablog.marketingsherpa.com/value-proposition/marketing-funnel-s ...
