Learn how to become a better, more efficient digital marketer
MECLABS Training Programs provide a distinct advantage over traditional sales-and-marketing educational content. We have developed an online curriculum of certification courses derived directly from 15 years of testing experience and marketing research. The real-world lessons gleaned from this rigorous process have built quantifiable, repeatable methodologies.
Our courses provide in-depth training on topics specifically relevant for today's digital marketer and are designed to help improve your marketing performance.
Value Proposition Development
Learn how to identify value – and utilize it in an optimized value prop – based on proven research and discoveries from the MECLABS Institute team.
Landing Page Optimization
Learn to improve page efficiency for converting a higher percentage of landing page visitors to sales leads.
Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.
Learn to test and optimize your email campaigns with real case studies and proven techniques.
All of our training courses are:
"It was a great course, incredible amount of information. It will make me a much stronger marketer and an expert tester."
— Steve Will
Cummins Allison Corporation
"Gave me a lot of ideas ... The pace was great. It was very engaging and very educational for me. I really enjoyed it, and it was well worth it."
— Lynn Zoiopoulos
"I thought the course was great. They did a really good job of giving you enough detail for you to have some actionable take-homes, and then they paired that with a lot of case studies that drove home the points … tangible results to back up everything they suggested we act on."
— Dannie Evans
Progressive Business Publications