Dedicated to Discovering How People Make Choices
Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Data Pattern Analysis Tool
Know precisely where customers are dropping out of your funnel and where you should focus marketing efforts most efficiently to attract customers to conversion.
Project and Ideas Pitch Template
To get approval for projects you need to execute, it takes some internal marketing. Condense your plans and proposals into an easy-to-digest visual with this free template.
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
View MECLABS Managing Director Flint McGlaughlin's weekly teaching sessions on all things marketing.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to the latest interviews, case studies, instructions, and inspiration from our sister publisher, MarketingSherpa.
Jan 08, 2025 ... Join Flint McGlaughlin for ‘Get Productive with AI’ on January 8th at noon EST. Learn more and get your scholarship at...
https://marketingexperiments.com/value-proposition/how-can-you-quickly-get- ...
Mar 20, 2025 ... In this easy-to-follow workshop, conversion optimization pioneer Flint McGlaughlin helps attendees get productive with MeclabsAI. On March 18th,...
Mar 06, 2025 ... Boost marketing productivity with AI by watching this accelerated course. It is a replay of a live session taught by Flint McGlaughlin, CEO,...
Mar 17, 2025 ... “The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches. To spur your own testing ideas,...
https://marketingsherpa.com/article/case-study/conversion-optimization-B2B
Jan 15, 2025 ... On January 14th, I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh...
https://sherpablog.marketingsherpa.com/marketing-and-advertising/marketing- ...
Apr 02, 2024 ... You’re spending money, time, and effort driving traffic to your website. But is your website working as hard as you? To give you ideas for...
https://marketingsherpa.com/article/case-study/conversion-rate-optimization
Apr 24, 2024 ... https://MeclabsAI.com can write a powerful headline (with a guided headline pathway) and has 10 expert assistants (AI Agents and Apps - more to come)...
https://marketingexperiments.com/webinar/how-to-use-a-new-ai-app-and-ai-age ...
Jul 24, 2024 ... Ever wondered what truly drives a customer to choose your product over another? Last week, I examined six powerful factors in a webinar for...
https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/decisio ...
Mar 20, 2020 ... (This article was originally published in the MarketingExperiments email newsletter.) (View Part 1 and Part 2.) Businesses are struggling from...
https://marketingexperiments.com/conversion-marketing/use-your-value-prop-t ...
May 02, 2024 ... If you’d like a bigger marketing budget but can’t get it (yet), this article is for you. Which means…pretty much every marketer...
