A research institute helping leaders optimize businesses

MECLABS is an institute that conducts real-world research focused on understanding the cognitive psychology of conversion – why people say “yes.” Several of our experts are available for interviews for marketing and business stories.

MECLABS in the Media

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From The Daily Republic, October 4, 2017

OUR VIEW: Newspapers remain the trusted source for news, advertising

"According to the marketing and research institute MarketingSherpa, print ads are the most trusted advertising channel when consumers want to make a purchase decision."

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From eMarketer, February 13, 2017

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

"Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general."

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From Associação Nacional de Jornais, January 12, 2017
[The National Association of Newspapers in Brazil]

Internauta Confia Mais em Publicidade Impressa

"A publicidade impressa é aquela em que os consumidores mais confiam na hora de fazer uma compra. A avaliação é de uma pesquisa feita pela consultoria MarketingSherpa com internautas americanos."

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From CMO.com, January 9, 2017

Are Marketing And Sales Execs The New B2B Power Couple?

“In marketing, in the past creative was king. Now data is the dictator. So many decisions are driven by numbers,” said Daniel Burstein, director of editorial content at MECLABS Institute. “But what marketing can easily overlook is the human element behind those numbers to make sense of the data. That’s where sales reps can help. They have real, human conversations every day.”

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From the Jacksonville Business Journal, December 19, 2016

Study from Jacksonville marketing company shows companies that put customer first do best

"A study from Jacksonville-based MarketingSherpa found that customers who feel like they are a company’s biggest priority are much more likely to have loyalty to that brand."

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From Warc, December 15, 2016

Putting Customer First Reaps Rewards

"Putting customers first may seem a straightforward business proposition, but new research has shown that brands that put customers' needs ahead of their immediate marketing goals generate higher customer satisfaction."

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From Fox Business, December 14, 2016

Consumers Happiest With Companies That Put Them First

"It's possible to make money while also respecting your customers, treating them well, and putting them first. In fact, a new study shows that companies that put customers' needs ahead of their immediate business and marketing goals actually generate higher customer satisfaction."

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From MediaPost, December 14, 2016

Customer-First Marketing Likely To Increase Email Subscribers

"Customer satisfaction nearly triples when a brand’s marketing places the consumer’s needs above their own business goals, according to a MarketingSherpa report released Monday."

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From PR Newswire, December 12, 2016

Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals

"The MarketingSherpa Customer Satisfaction Research study of 2,400 consumers, sampled to reflect a close match to the U.S. population's demographics, was conducted in September and October 2016."


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From Publishing Executive, April 26, 2016

Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content

"Publishers should identify and communicate clear value propositions that help customers perceive value that aligns with their motivations to purchase."
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From SearchEngine Journal, April 9, 2016

6 Clever Copywriting Tactics to Boost Your Conversion Rates

"Conversion rates vary widely depending on the industry. According to MarketingSherpa, average conversion rates by industry range from 10% for professional services to 3% for e-commerce"

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From PR Newswire, March 16, 2016

MarketingSherpa Summit 2017 Opens Call for Speakers

Seeking Digital Marketers to Share Actionable, Customer-First Marketing Case Studies and Successes
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From Yahoo Finance, March 7, 2016

Forty-one Percent of U.S. News Consumers Could be Persuaded to Purchase Digital Newspaper Subscriptions

MECLABS research report indicates factors that drive paid subscriptions to news sources include local content, crosswords, editorials/opinions and arts and culture

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From PR Newswire, February 22, 2016

Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital marketing results, recognize successful customer-first marketing campaigns and network with their peers.

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From PR Newswire, January 12, 2016

Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

MarketingExperiments has teamed up with top digital marketing blog, Convince & Convert, to help one of America's favorite nonprofit organizations, Consumer Reports, increase donations from membership renewals through a more effective email marketing campaign.

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From Business.com, January 4, 2016

Year of Connections: The Best Marketing Conferences in 2016

MarketingSherpa Summit named as one of the best marketing conferences to attend in 2016 by Business.com.

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From ThinkAdvisor, December 21, 2015

6 Tips for an Email Strategy That Works

"According to MarketingSherpa, 72% of American adults indicate a preference for companies to communicate with them via email – but we need to do it better."

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From Search Engine Journal, December 9, 2015

7 Valuable Email Marketing Strategies to Increase Open Rates

"Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa."

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From Huffington Post, November 19, 2015

Is Customer Intimacy at the Forefront of your Marketing Campaign?

Daniel Burstein, Director of Editorial Content, MarketingSherpa, writes on the importance of focusing on customer intimacy in marketing campaigns.

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From eMarketer, November 17, 2015

How Shoppers Want to Communicate with Brands Away from PCs

"In fact, according to MarketingSherpa, print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from a computer. Nearly half of those polled in August said so."

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From PR Newswire, November 11, 2015

MarketingSherpa Announces 2016 Award Winners

Optum and Sunrise Senior Living have been named as the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards.

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From CIO, November 3, 2015

8 ecommerce categories that will be hot in 2016

Which ecommerce categories will see increased sales and opportunities in the next 12 months? Daniel Burstein, Director of Editorial Content, MarketingSherpa, shares his early 2016 predications.

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From Tech.Co, November 2, 2015

5 Proven Ways to Double Your Ecommerce Revenue

"...research by Marketing Sherpa reported up to a 208 percent increase in conversions by sending targeted emails instead of the regular batch-and-blast email."

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From O'Dwyer, November 2, 2015

MarketingSherpa Surveys Find Major Disconnect Between Marketers and Consumers

Indeed, email is the top brand marketer medium for communicating with consumers at a nearly universal 90 percent, according to the results from a pair of consumer and marketer online surveys conducted by MarketingSherpa in preparation for MarketingSherpa Summit 2016.

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From Digital Content Next, November 2, 2015

Consumer marketing preferences differ from common brand marketer practices

Marketers have a slew of on and offline marketing options today. However, according to research from MarketingSherpa, there’s a disconnect between marketer’s preferred practices and consumer preferences.

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From The Wall Street Journal: CMO Today, November 2, 2015

The Marketing Virtues of Good Ol’ Snail Mail

More than half of consumers want to receive coupons, promotions from brands in the mail, according to report from MarketingSherpa.

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From PR Newswire, November 2, 2015

MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

Results indicate major differences in how consumers want to connect with brands versus marketers' actual practices.

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From Adweek, November 1, 2015

Consumers Know Exactly How They Want to Be Marketed To And they don't, in fact, hate advertising

Data provided by MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising.

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From Direct Marketing News, October 1, 2015

Email, Like Fine Wine, Gets Better With Age

Daniel Burstein, Director of Editorial Content, MECLABS, talks on the evolution of email marketing.

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From Direct Marketing News, October 1, 2015

The Email Opportunist

Daniel Burstein, Director of Editorial Content, MECLABS, discusses overcoming the greatest weakness of email marketing.

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From PR Newswire, September 30, 2015

Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns and best practices in email marketing, social media and digital — has been announced.

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From CMSWire, September 18, 2015

The Solution for Unopened Email: More Email?

Daniel Burstein, Director of Editorial Content, MECLABS, discusses the importance of delivering value to email subscribers.

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From PR Newswire, August 12, 2015

PreGAME to Summit 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® Partner Event

PreGAME to Summit 2015, a Microsoft Dynamics® partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's partner training event, to be held in Reno, Nevada, October 12-13.

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From PR Newswire, August 5, 2015

reIMAGINE 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® GP Partner Event

reIMAGINE 2015, a Microsoft Dynamics® GP partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's annual conference, to be held in Fargo, North Dakota, September 21-23.

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From PR Newswire, July 28, 2015

MarketingSherpa Summit 2016 Announces Featured Speakers for February Digital Marketing Event

Morgan Spurlock, Academy Award-nominated director; Charles Duhigg, best-selling author of "The Power of Habit"; Michael Norton, Harvard Business School professor; and Flint McGlaughlin, CEO and Managing Director of MECLABS Institute, to share evidence-based digital marketing insights.

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From Internet Retailer, July 13, 2015

Top strategic takeaways from IRCE 2015

MarketingSherpa interviewed 47 executives who attended IRCE in June 2015. Three e-retailer strategies stood out to Daniel Burstein, Director of Editorial Content, MarketingSherpa, who conducted many of the interviews.

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From PR Newswire, June 29, 2015

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

Marketers to present success stories across major digital marketing disciplines; Early bird registration discount of $800 available until September 10.

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From Jacksonville Business Journal, June 9, 2015

These are the fastest growing private companies in Northeast Florida

MECLABS Institute is named one of the top 50 fastest growing private companies in Northeast Florida.

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From PR Newswire, May 27, 2015

MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for the second year in a row to host the show's Media Center, where leading e-commerce executives will share digital marketing insights on-camera.

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From Target Marketing, May 1, 2015

Email Is a Product, Not an Advertisement

Daniel Burstein, Director of Editorial Content, MarketingSherpa, provides insightful ways in which marketers can increase email engagement by putting the wants of their customers first.

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From PR Newswire, February 3, 2015

MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

Data sheds light on how frequently Americans like to receive promo emails, in what ways company emails can change and views on reminder emails.

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From PR Newswire, January 5, 2015

MarketingExperiments and Moz are accepting submissions from marketers and writers.
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From PR Newswire, December 8, 2014

Top Honors Garnered by Finish Line and Ferguson Enterprises; MarketingSherpa Blog Readers to Vote on Best Finalist Email Campaign.
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From PRWeb, June 19, 2014

Listrak's Commitment to Privacy Highlighted

MarketingSherpa interviews James Koons, Chief Privacy Officer, Listrak, at the 10th annual IRCE on Listrak's acceptance of The Online Trust Alliance's (OTA) online privacy award. 

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From AdAge.com, September 10, 2013

Lead-gen: Fighting for your customers' needs

Pamela Jesseau, Senior Director of Marketing, MECLABS, analyzes the customer-focused marketing strategy employed by Debbie Pryer, Program Manager, Siemens Healthcare, who was a speaker at MarketingSherpa Lead Gen Summit 2013.

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From AdAge.com, August 27, 2013

Content Marketing: How to become a better marketer... of your ideas

Daniel Burstein, Director of Editorial Content, MECLABS, discusses four tips marketers can use to better sell their ideas through content marketing.

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From AdAge.com, August 20, 2013

Beyond Best Practices: 3 pillars of lead generation

Justin Bridegan, Senior Marketing Manager, MarketingSherpa, shares insights on how marketers can develop a strategic plan for their lead generation efforts.

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From PR Newswire, December 11, 2012

MarketingSherpa Announces Winners of its Email Awards 2013

Best-in-Show awarded to NFL.com, and MarketingSherpa selects the industry’s top email campaigns of the year.

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From PR Newswire, November 29, 2012

MarketingSherpa Announces Agenda for Email Summit 2013 –- The Only Email Marketing Conference Based on Proven Research

MarketingSherpa announced Email Summit 2013’s keynote speakers, topics, case studies and tactical training sessions.

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From CustomerThink, November 8, 2012

MECLABS Premieres Online Value Proposition Development Course

MECLABS has announced the premiere of its first-ever online course that teaches how to craft value propositions.

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From The Washington Post, July 20, 2012

Romney's tax returns, Obama's birth certificate and the end of trust

Flint McGlaughlin, Managing Director, MECLABS, shares his opinion on why more Americans mistrust politics, the news media, business and virtually every other major institution as well as why there is such a demand for documentation to prove the “real truth.”

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From PRWeb, January 27, 2012

MarketingSherpa Compiles Top Takeaways, Key Findings from Eight Years of Research in Its Just-Released Email Marketing Handbook: Second edition

MarketingSherpa released its research findings in the newly published Email Marketing Handbook.

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From SteamFeed, January 26, 2012

MarketingSherpa Releases Its 2012 Wisdom Report

MarketingSherpa and HubSpot asked marketers to share their most helpful marketing anecdotes from 2011 and then compiled more than 100 of the best responses in this report.

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From SteamFeed, November 22, 2011

MarketingSherpa Releases the 2012 Email Marketing Benchmark Report

MarketingSherpa released its 2012 Email Marketing Benchmark Reports, which defined and detailed the state of email marketing today.

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From SteamFeed, November 15, 2011

MarketingSherpa Announces Winners of 2012 Email Marketing Awards

Best-in-Show awarded to Citrix Online and JetBlue, and MarketingSherpa selected the industry’s top email campaigns of the year.

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From SteamFeed, October 25, 2011

MarketingSherpa’s Email Marketing Summit Set for Februrary 7-10 in Las Vegas

MarketingSherpa will bring together the top B2B and consumer marketers at its eighth annual Email Marketing Summit, Feb. 7 – 10, at Caesar’s Palace Hotel and Casino in Las Vegas. 

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From SteamFeed, October 7, 2011

MarketingSherpa Releases the 2012 B2B Marketing Benchmark Report

MarketingSherpa released the 2012 B2B Benchmark report, which revealed outcomes from a survey of more than 1,745 B2B organizations.

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From SteamFeed, July 28, 2011

MarketingSherpa’s Eighth Annual B2B Marketing Summit Set for September 26-27 in Boston and October 24-25 in San Francisco

MarketingSherpa will bring together the top B2B and consumer marketers at its annual Email Marketing Summit, Sept. 26-27 in Boston and Oct. 24-25 in San Francisco.

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From PRWeb, June 8, 2011

MarketingSherpa Presents the Eighth Annual B2B Marketing Summit September 26-27 in Boston and October 24-25 in San Francisco

MarketingSherpa is hosting its eighth annual Marketing Summit Sept. 26 -27 in Boston and Oct. 24 - 25 in San Francisco.

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From PRWeb, June 2, 2011

MarketingSherpa and Facebook Present Webinar on Strategically Driving Return on Social Media Investment

MarketingSherpa and Facebook joined forces to present a complementary webinar on how to maximize the effectiveness of social media marketing.

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From SteamFeed, May 24, 2011

MarketingSherpa Releases Its First-Ever Landing Page Optimization Benchmark Report

MarketingSherpa released its first-ever Landing Page Optimization Benchmark Report which detailed how 2,673 marketers are using landing page optimization (LPO) to attain the most value from their Web traffic and all related marketing initiatives, like search, email and social media.

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From SteamFeed, May 12, 2011

Just Released: MarketingSherpa’s new special report -- CMO Perspectives on Email Deliverability

MarketingSherpa’s new special report revealed the latest strategies that nearly 250 chief marketing officers are using to ensure that emails reach their recipients.

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From PRWeb, April 22, 2011

MarketingSherpa Releases Its 2011 Social Marketing Benchmark Report

MarketingSherpa release its third benchmark report examining how marketers are using social media to engage audience, build brand, generate leads and drive sales.

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From PRWeb, March 30, 2011

MarketingSherpa Releases Its 2011 B2B Marketing Advanced Practices Handbook

MarketingSherpa released a 171-page guide on how marketing has changed, why it’s changed and the best real-world strategies and processes to execute B2B marketing now.

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From SteamFeed, March 22, 2011

MarketingSherpa and MarketingExperiments Join Forces to Present Their First-Ever Optimization Summit June 1-3 in Atlanta

MarketingSherpa and MarketingExperiments will joined together to present the first-ever Optimization Summit, June 1-3, in Atlanta.

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From PR.com, May 13, 2009

Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization Course

MarketingExperiments' Landing Page Optimization Certification course held in Dallas, Texas, May 26, taught marketers proven techniques for instant ROI.

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