HostingAdvice.com, April 24, 2018
“Smaller companies are great because we can work with them at such a fundamental level, really helping them understand their true value proposition,” Daniel [Burstein] said. “Sometimes we’ll help open new products, other times we’ll create new ways they can serve their customers.”
Ninja Marketing, March 15, 2018
Emails like people, that's why they are the future (and the present) of marketing (translated)
"According to a MarketingSherpa study, email is the method of communication preferred by customers. The vast majority of US adults (72%) prefer to communicate with companies in this way, while 91% say they like receiving promotional emails from companies with which they have made a purchase."
Martech Advisor, March 8, 2018
Personalizing Demand Gen – the Right Way
And we humans, we’re a fickle species. We change jobs and companies more frequently than ever before. According to Marketing Sherpa's research, marketing databases naturally degrade by about 22.5% each year. As a result, B2B databases are often cluttered with inaccurate, outdated or incomplete records.
Forbes, February 20, 2018
Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value
"McCoy looked at solid data to get the answers. First, she looked at Marketing Sherpa’s research about conversion rates on organic traffic. This study found the average conversion rate for traffic-to-leads across industries is 16%."
Business 2 Community, February 13, 2018
3 Creative Emails That Will Make Your Customers Fall in Love with You Again
"According to a MarketingSherpa study, the two most common reasons why internet users unsubscribe from email lists is that they get too many emails in general and that they do not find the emails relevant."
ABA Banking Journal, February 2018
How Should Financial Institutions Assess the Accuracy of Third-Party AML Data?
"In a KYC context, MarketingSherpa’s findings mean that customer data points like address, phone number, email address and related business entities could quickly become irrelevant. Thus, the first question that FIs should ask their vendors is: How often do you validate your data?"
Overthink Group, February 21, 2018
10 Case Studies on Email Onboarding Campaigns
"Naked Wines: Increased app downloads by turning onboarding into a game ... MarketingSherpa shared this onboarding case study in 2016."
CustomerThink, January 19, 2018
Customer-Centric Marketing: Step-Up Performance
Top concerns of customers who aren’t satisfied with a brand:
1) “The company does not put my needs and wants above its own business goals.”
2) “The company always tries to sell to me instead of providing value.”
Columbia Business Times, January 30, 2018
Marketing: Building Trust in 2018
"Interestingly, Marketing Sherpa found that print platforms — magazines and newspapers — are the most trusted advertising platform."
The Next 100 Days, January 19, 2018
How People Make Choices with Daniel Burstein
"At a high level, the answer to a value proposition is: 'If I am your ideal prospect, why should I buy from you rather than your competitors?'
MECLABS Institute"
Merca 2.0, January 12, 2018
Consejos Para Crear Una Landing page Efectiva
"... de acuerdo con Marketing Experiments, de forma aproximada, un 75 por ciento de los negocios tienen problemas para encontrar el expertise adecuado para mejorar los copies en una landing page."
Huffington Post, January 9, 2018
3 Quick Tips to Boost Your Email Marketing ROI This Year
"According to a study published on Marketing Sherpa, email personalization on the basis of segmentation can boost the email revenue by 50%.To ensure your emails aren’t annoying your leads, you might want to understand the email frequency preferences of your subscribers, especially if you’re sending too many emails."
CMSWire, January 8, 2018
4 Marketing Automation Trends to Watch in 2018
"A recent MarketingSherpa study found that 58 percent of social media users follow brands on social media. Considering that more than 2 billion people use various social media platforms worldwide, that means marketers can use social media to interact with an enormous number of prospects via social networks."
Photonics Media, January 1, 2018
Effective Branding Takes Resolve, Creativity
"Marketing in print publications remains standard for many, according MarketingSherpa, a research firm powered by MECLABS Institute in Florida, as it provides a sense of permanence, legitimacy and credibility."
Marketing De Conteudo, December 28, 2017
Entenda tudo sobre o assunto e descubra 11 conceitos que farão suas páginas converter mais!
"A Heurística da Conversão é uma equação desenvolvida pelo Instituto de Pesquisa MECLABS com o objetivo de explicar como funciona esse processo."
Target Marketing, November/December, 2017
All About Email Virtual Conference and Expo
"Even if you are not getting a lift on every test, you need to learn something about the customer."
Business 2 Community, December 6, 2017
13 Demand Generation Statistics That Will Blow Your Mind
"Only 56% of B2B organizations verify leads before they’re passed to sales (Marketing Sherpa)"
Target Marketing, October 21, 2017
How to Consistently Increase Conversion
"You can never guarantee Conversion, but using this methodology, you can increase its probability. Make sure to choose Conversion objectives that truly serve your ideal customer."
The Daily Republic, October 4, 2017
OUR VIEW: Newspapers remain the trusted source for news, advertising
"According to the marketing and research institute MarketingSherpa, print ads are the most trusted advertising channel when consumers want to make a purchase decision. A survey released in January asked 2,400 consumers what medium they trust most when making a purchase decision. The top source—according to 82 percent of respondents—was newspapers and magazines."
Entrepreneur, September 20th, 2017
Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.
"How quickly does email fatigue set in? Faster than you can say “unsubscribe.” MarketingSherpa recently revealed that just 15 percent of email users surveyed thought that the messages they receive from marketers were always useful."
Arketi Group, September 18, 2017
40 B2B Tech Influencers to Know
"Dr. Flint McGlaughlin is the founder of MECLABS, the world’s largest independent research institution focused on offer response optimization. His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion."
PR Newswire, August 10, 2018
"MECLABS Institute took on BairFind as a pro bono Research Partner after the 2016 baseball season to, in addition to optimizing the nonprofit's website, optimize its signs as well. 'We wanted to find a way to support our community and were inspired to tap into a fan base that has an opportunity to make an impact nationally,' said Ashley Lazo, Director of Marketing, MECLABS Institute."
DIGIDAY, July 4, 2017
The global state of consumer trust in advertising in 5 charts
"With ad blocking still rife, it’s unsurprising that online pop-ups are the least trustworthy of all ads, with only 25 percent of Americans saying they’d make a purchase decision directly from that ad format, according to a U.S. study by Marketing Sherpa."
Destination CRM.com, July 1, 2017
Consumers Unsubscribe for Many Reasons
Marketers also need to extend this customer-first approach to all of their interactions with customers, according to Burstein, who points out that each interaction will affect what customers think about your brand and what they think about your company and ultimately will affect their level of satisfaction.
MediaPost, May 30, 2018
Limit Email Volume, Redundancy To Limit Unsubscribes
"Email volume is the primary reason why Americans unsubscribe from email marketing lists, according to a recent MarketingSherpa study. The marketing research firm, and a subsidiary of MECLABS Institute, polled 2,400 consumers on why they unsubscribe from email lists."
MNI, May 16, 2017
THE PRINT EFFECT: HOW CONSUMER BEHAVIOR & NEURO MARKETING
PRINCIPLES PROVE MAGAZINES DELIVER
"New, unbiased research from leading universities, academicians, brain psychologists, cognitive psychologists, neuroscientists, and marketing mixed modelers support what we already knew—magazines ads are a valuable component in omnichannel media campaigns. Read our white paper on the ‘Print Effect’ to learn."
PR Newswire, April 14, 2017
The top reason U.S. consumers unsubscribe from email is because they get too many emails in general, cited by 26% of consumers
"MarketingSherpa asked 1,200 U.S. consumers, "Why do you unsubscribe from the email lists of companies with which you are satisfied? Select all that apply," and it asked another group of 1,200 the same question about companies with which they are unsatisfied."
eMarketer, March 27, 2017
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
"Meanwhile, concerns about ad trustworthiness were split by channel in a MarketingSherpa study from October 2016. More than eight in 10 respondents said they trust print ads when making a purchase decision, and almost as many said they trust TV ads."
PR Newswire, March 16, 2017
"When discussing channel selection for our marketing & advertising campaigns, the idea that consumers no longer trust mainstream media always seems top-of-mind. So, when we built our Customer Satisfaction Study, we decided to ask American consumers about their preferences."
PR Newswire, March 14, 2017
Biggest effect of age on consumers' channel preferences seen in mobile apps
"MarketingSherpa asked 2,400 U.S. consumers, 'How often do you disengage with marketing by doing the following?' Of the six possible answers for the 11 channels satisfied and unsatisfied consumers were surveyed about, the biggest generational differences were seen in the "doesn't apply to me" response by satisfied customers to the option — 'delete their app from your smartphone or tablet.'"
Search Engine Land, March 7, 2017
3 free AdWords testing tools to adopt today
"Each text ad should convey enough information to your audience before you pay for a click. What information is “enough?” Try out this formula from MECLABS Institute."
PR Newswire, February 13, 2017
MECLABS Institute offers scholarship for graduate certificate program
"Today, MECLABS Institute announced a scholarship contest for applicants into the University of Florida (UF) / MECLABS Institute Communicating Value and Web Conversion graduate certificate program's summer 2017 semester."
eMarketer, February 13, 2017
Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue
"Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general."
Radio Ink, January 16, 2017
"Digital media’s strengths and considerable benefits are well known by all, but what has been somewhat lost in the digital glare the past decade has been the continued benefits of traditional media and, importantly, the lenses through which the advertising on these channels are perceived."
Associação Nacional de Jornais, January 12, 2017
[The National Association of Newspapers in Brazil]
Internauta Confia Mais em Publicidade Impressa
"A publicidade impressa é aquela em que os consumidores mais confiam na hora de fazer uma compra. A avaliação é de uma pesquisa feita pela consultoria MarketingSherpa com internautas americanos."
CMO.com, January 9, 2017
Are Marketing And Sales Execs The New B2B Power Couple?
“In marketing, in the past creative was king. Now data is the dictator. So many decisions are driven by numbers,” said Daniel Burstein, director of editorial content at MECLABS Institute. “But what marketing can easily overlook is the human element behind those numbers to make sense of the data. That’s where sales reps can help. They have real, human conversations every day.”
eMarketer, January 3, 2017
Consumer Trust Is Evolving in the Digital Age
"An October 2016 survey by MarketingSherpa found that 80% or more of US internet users trusted print ads in newspapers, magazines and TV ads when making buying choices. Digital ads fared worse."
Jacksonville Business Journal, December 19, 2016
Study from Jacksonville marketing company shows companies that put customer first do best
"A study from Jacksonville-based MarketingSherpa found that customers who feel like they are a company’s biggest priority are much more likely to have loyalty to that brand."
Warc, December 15, 2016
Putting Customer First Reaps Rewards
"Putting customers first may seem a straightforward business proposition, but new research has shown that brands that put customers' needs ahead of their immediate marketing goals generate higher customer satisfaction."
Fox Business, December 14, 2016
Consumers Happiest With Companies That Put Them First
"It's possible to make money while also respecting your customers, treating them well, and putting them first. In fact, a new study shows that companies that put customers' needs ahead of their immediate business and marketing goals actually generate higher customer satisfaction."
MediaPost, December 14, 2016
Customer-First Marketing Likely To Increase Email Subscribers
"Customer satisfaction nearly triples when a brand’s marketing places the consumer’s needs above their own business goals, according to a MarketingSherpa report released Monday."
PR Newswire, December 12, 2016
"The MarketingSherpa Customer Satisfaction Research study of 2,400 consumers, sampled to reflect a close match to the U.S. population's demographics, was conducted in September and October 2016."
Publishing Executive, April 26, 2016
Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content
SearchEngine Journal, April 9, 2016
6 Clever Copywriting Tactics to Boost Your Conversion Rates
"Conversion rates vary widely depending on the industry. According to MarketingSherpa, average conversion rates by industry range from 10% for professional services to 3% for e-commerce"
PR Newswire, March 16, 2016
MarketingSherpa Summit 2017 Opens Call for Speakers
Yahoo Finance, March 7, 2016
MECLABS research report indicates factors that drive paid subscriptions to news sources include local content, crosswords, editorials/opinions and arts and culture
PR Newswire, February 22, 2016
Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital marketing results, recognize successful customer-first marketing campaigns and network with their peers.
PR Newswire, January 12, 2016
MarketingExperiments has teamed up with top digital marketing blog, Convince & Convert, to help one of America's favorite nonprofit organizations, Consumer Reports, increase donations from membership renewals through a more effective email marketing campaign.
Business.com, January 4, 2016
Year of Connections: The Best Marketing Conferences in 2016
MarketingSherpa Summit named as one of the best marketing conferences to attend in 2016 by Business.com.
ThinkAdvisor, December 21, 2015
6 Tips for an Email Strategy That Works
"According to MarketingSherpa, 72% of American adults indicate a preference for companies to communicate with them via email – but we need to do it better."
Search Engine Journal, December 9, 2015
7 Valuable Email Marketing Strategies to Increase Open Rates
"Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa."
Huffington Post, November 19, 2015
Is Customer Intimacy at the Forefront of your Marketing Campaign?
Daniel Burstein, Director of Editorial Content, MarketingSherpa, writes on the importance of focusing on customer intimacy in marketing campaigns.
eMarketer, November 17, 2015
How Shoppers Want to Communicate with Brands Away from PCs
"In fact, according to MarketingSherpa, print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from a computer. Nearly half of those polled in August said so."
PR Newswire, November 11, 2015
MarketingSherpa Announces 2016 Award Winners
Optum and Sunrise Senior Living have been named as the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards.
CIO, November 3, 2015
8 ecommerce categories that will be hot in 2016
Which ecommerce categories will see increased sales and opportunities in the next 12 months? Daniel Burstein, Director of Editorial Content, MarketingSherpa, shares his early 2016 predications.
Tech.Co, November 2, 2015
5 Proven Ways to Double Your Ecommerce Revenue
"...research by Marketing Sherpa reported up to a 208 percent increase in conversions by sending targeted emails instead of the regular batch-and-blast email."
O'Dwyer, November 2, 2015
MarketingSherpa Surveys Find Major Disconnect Between Marketers and Consumers
Indeed, email is the top brand marketer medium for communicating with consumers at a nearly universal 90 percent, according to the results from a pair of consumer and marketer online surveys conducted by MarketingSherpa in preparation for MarketingSherpa Summit 2016.
Digital Content Next, November 2, 2015
Consumer marketing preferences differ from common brand marketer practices
Marketers have a slew of on and offline marketing options today. However, according to research from MarketingSherpa, there’s a disconnect between marketer’s preferred practices and consumer preferences.
The Wall Street Journal: CMO Today, November 2, 2015
The Marketing Virtues of Good Ol’ Snail Mail
More than half of consumers want to receive coupons, promotions from brands in the mail, according to report from MarketingSherpa.
PR Newswire, November 2, 2015
Results indicate major differences in how consumers want to connect with brands versus marketers' actual practices.
Adweek, November 1, 2015
Consumers Know Exactly How They Want to Be Marketed To And they don't, in fact, hate advertising
Data provided by MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising.
Direct Marketing News, October 1, 2015
Email, Like Fine Wine, Gets Better With Age
Daniel Burstein, Director of Editorial Content, MECLABS, talks on the evolution of email marketing.
Direct Marketing News, October 1, 2015
Daniel Burstein, Director of Editorial Content, MECLABS, discusses overcoming the greatest weakness of email marketing.
PR Newswire, September 30, 2015
Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016
The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns and best practices in email marketing, social media and digital — has been announced.
CMSWire, September 18, 2015
The Solution for Unopened Email: More Email?
Daniel Burstein, Director of Editorial Content, MECLABS, discusses the importance of delivering value to email subscribers.
PR Newswire, August 12, 2015
PreGAME to Summit 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® Partner Event
PreGAME to Summit 2015, a Microsoft Dynamics® partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's partner training event, to be held in Reno, Nevada, October 12-13.
PR Newswire, August 5, 2015
reIMAGINE 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® GP Partner Event
reIMAGINE 2015, a Microsoft Dynamics® GP partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's annual conference, to be held in Fargo, North Dakota, September 21-23.
PR Newswire, July 28, 2015
MarketingSherpa Summit 2016 Announces Featured Speakers for February Digital Marketing Event
Morgan Spurlock, Academy Award-nominated director; Charles Duhigg, best-selling author of "The Power of Habit"; Michael Norton, Harvard Business School professor; and Flint McGlaughlin, CEO and Managing Director of MECLABS Institute, to share evidence-based digital marketing insights.
Internet Retailer, July 13, 2015
Top strategic takeaways from IRCE 2015
MarketingSherpa interviewed 47 executives who attended IRCE in June 2015. Three e-retailer strategies stood out to Daniel Burstein, Director of Editorial Content, MarketingSherpa, who conducted many of the interviews.
PR Newswire, June 29, 2015
MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels
Marketers to present success stories across major digital marketing disciplines; Early bird registration discount of $800 available until September 10.
Jacksonville Business Journal, June 9, 2015
These are the fastest growing private companies in Northeast Florida
MECLABS Institute is named one of the top 50 fastest growing private companies in Northeast Florida.
PR Newswire, May 27, 2015
MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015
MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for the second year in a row to host the show's Media Center, where leading e-commerce executives will share digital marketing insights on-camera.
Target Marketing, May 1, 2015
Email Is a Product, Not an Advertisement
Daniel Burstein, Director of Editorial Content, MarketingSherpa, provides insightful ways in which marketers can increase email engagement by putting the wants of their customers first.
PR Newswire, February 3, 2015
Data sheds light on how frequently Americans like to receive promo emails, in what ways company emails can change and views on reminder emails.
PR Newswire, January 5, 2015
PR Newswire, December 8, 2014
PRWeb, June 19, 2014
Listrak's Commitment to Privacy Highlighted
MarketingSherpa interviews James Koons, Chief Privacy Officer, Listrak, at the 10th annual IRCE on Listrak's acceptance of The Online Trust Alliance's (OTA) online privacy award.
AdAge.com, September 10, 2013
Lead-gen: Fighting for your customers' needs
Pamela Jesseau, Senior Director of Marketing, MECLABS, analyzes the customer-focused marketing strategy employed by Debbie Pryer, Program Manager, Siemens Healthcare, who was a speaker at MarketingSherpa Lead Gen Summit 2013.
AdAge.com, August 27, 2013
Content Marketing: How to become a better marketer... of your ideas
Daniel Burstein, Director of Editorial Content, MECLABS, discusses four tips marketers can use to better sell their ideas through content marketing.
AdAge.com, August 20, 2013
Beyond Best Practices: 3 pillars of lead generation
Justin Bridegan, Senior Marketing Manager, MarketingSherpa, shares insights on how marketers can develop a strategic plan for their lead generation efforts.
PR Newswire, December 11, 2012
MarketingSherpa Announces Winners of its Email Awards 2013
Best-in-Show awarded to NFL.com, and MarketingSherpa selects the industry’s top email campaigns of the year.
PR Newswire, November 29, 2012
MarketingSherpa announced Email Summit 2013’s keynote speakers, topics, case studies and tactical training sessions.
CustomerThink, November 8, 2012
MECLABS Premieres Online Value Proposition Development Course
MECLABS has announced the premiere of its first-ever online course that teaches how to craft value propositions.
The Washington Post, July 20, 2012
Romney's tax returns, Obama's birth certificate and the end of trust
Flint McGlaughlin, Managing Director, MECLABS, shares his opinion on why more Americans mistrust politics, the news media, business and virtually every other major institution as well as why there is such a demand for documentation to prove the “real truth.”
PRWeb, January 27, 2012
MarketingSherpa released its research findings in the newly published Email Marketing Handbook.
SteamFeed, January 26, 2012
MarketingSherpa Releases Its 2012 Wisdom Report
MarketingSherpa and HubSpot asked marketers to share their most helpful marketing anecdotes from 2011 and then compiled more than 100 of the best responses in this report.
SteamFeed, November 22, 2011
MarketingSherpa Releases the 2012 Email Marketing Benchmark Report
MarketingSherpa released its 2012 Email Marketing Benchmark Reports, which defined and detailed the state of email marketing today.
SteamFeed, November 15, 2011
MarketingSherpa Announces Winners of 2012 Email Marketing Awards
Best-in-Show awarded to Citrix Online and JetBlue, and MarketingSherpa selected the industry’s top email campaigns of the year.
SteamFeed, October 25, 2011
MarketingSherpa’s Email Marketing Summit Set for Februrary 7-10 in Las Vegas
MarketingSherpa will bring together the top B2B and consumer marketers at its eighth annual Email Marketing Summit, Feb. 7 – 10, at Caesar’s Palace Hotel and Casino in Las Vegas.
SteamFeed, October 7, 2011
MarketingSherpa Releases the 2012 B2B Marketing Benchmark Report
MarketingSherpa released the 2012 B2B Benchmark report, which revealed outcomes from a survey of more than 1,745 B2B organizations.
SteamFeed, July 28, 2011
MarketingSherpa will bring together the top B2B and consumer marketers at its annual Email Marketing Summit, Sept. 26-27 in Boston and Oct. 24-25 in San Francisco.
PRWeb, June 8, 2011
MarketingSherpa is hosting its eighth annual Marketing Summit Sept. 26 -27 in Boston and Oct. 24 - 25 in San Francisco.
PRWeb, June 2, 2011
MarketingSherpa and Facebook joined forces to present a complementary webinar on how to maximize the effectiveness of social media marketing.
SteamFeed, May 24, 2011
MarketingSherpa Releases Its First-Ever Landing Page Optimization Benchmark Report
MarketingSherpa released its first-ever Landing Page Optimization Benchmark Report which detailed how 2,673 marketers are using landing page optimization (LPO) to attain the most value from their Web traffic and all related marketing initiatives, like search, email and social media.
SteamFeed, May 12, 2011
Just Released: MarketingSherpa’s new special report -- CMO Perspectives on Email Deliverability
MarketingSherpa’s new special report revealed the latest strategies that nearly 250 chief marketing officers are using to ensure that emails reach their recipients.
PRWeb, April 22, 2011
MarketingSherpa Releases Its 2011 Social Marketing Benchmark Report
MarketingSherpa release its third benchmark report examining how marketers are using social media to engage audience, build brand, generate leads and drive sales.
PRWeb, March 30, 2011
MarketingSherpa Releases Its 2011 B2B Marketing Advanced Practices Handbook
MarketingSherpa released a 171-page guide on how marketing has changed, why it’s changed and the best real-world strategies and processes to execute B2B marketing now.
SteamFeed, March 22, 2011
MarketingSherpa and MarketingExperiments will joined together to present the first-ever Optimization Summit, June 1-3, in Atlanta.
PR.com, May 13, 2009
MarketingExperiments' Landing Page Optimization Certification course held in Dallas, Texas, May 26, taught marketers proven techniques for instant ROI.
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