A research institute helping leaders optimize businesses

MECLABS is an institute that conducts real-world research focused on understanding the cognitive psychology of conversion — why people say “yes.” Several of our experts are available for interviews for marketing and business stories.

MECLABS in the Media

head shot

Entrepreneur – August 22, 2022

Why Being Specific Is the Key to Successful Marketing (and How to Do It)

“Research from MarketingExperiments shows that optimizing your headlines for greater specificity can improve your conversion rate…”

head shot


Forbes, July 11, 2022

Four Ways A Thriving Business Can Regularly Challenge The Status Quo

“Or consider this Marketing Sherpa case study, which highlights how a financial institution recognized that its digital mortgage application sales funnel was experiencing length-related friction because its marketing email led to a landing page before taking prospects to its solutions finder.”

head shot

MoneyWise, May 27, 2022

15 tricks Costco uses to make you buy more

“Daniel Burstein, content and marketing expert, says that ‘[People] want to believe they made good decisions … if they bought a Costco membership because they believed it would save them money, now when they have a new purchase decision, they are more likely to buy from Costco.”

head shot

Fortune India, May 9, 2022

The Bankers Who Saw Tomorrow

“According to marketing expert, Flint McGlaughlin, there are a series of conditions that are a prerequisite to an existential transformation: the first is awareness of a differential gap, and the second is dissatisfaction. Until there is awareness and dissatisfaction, true change cannot take place, believes McGlaughlin.”

head shot


bCast, May 6, 2022

11 Best Consumer Marketing Podcasts You Need To Listen To Right Now

At #5 on this list, Tom Hunt discusses the How I Made It In Marketing podcast from MarketingSherpa.

head shot

Harvard Business Review, April 29, 2022

Why Marketers Are Returning to Traditional Advertising

In this article, Nader Tavassoli of London Business School and Christine Moorman and Megan Ryan of Duke University use research from MarketingSherpa and others to explain seven factors driving the growth of traditional advertising.

head shot

INSTORE Magazine, February 12, 2022

Traditional Marketing Is Not Dead, And Here’s Why

A 2017 study by MarketingSherpa showed that consumers trust newspaper ads 26 percent more than they trust search engine ads — which were the most trusted ads online.

head shot

Inc. Magazine, December 10, 2021

4 Tips for Coming to Better Understand Your Audience's Pain Points

“For example, a study from Marketing Sherpa found that even high-conversion industries like financial services and media still convert only about 10 percent of website leads into sales.”

head shot

QSR Magazine, November 9, 2021

5 Direct Mail Advertising Examples for Your Restaurant

“More than four out of five Americans trust print ads in newspapers and magazines, while 80 percent trust television ads, Marketing Sherpa reported.”

head shot

Entrepreneur, July 7, 2021

5 Lessons From a Startup Founder Who Bootstrapped His Way to Acquiring a $55 Million Company

“We paid $80,000.00 to be the platinum sponsor at a Marketing Sherpa email summit, which had this amazing party. There were 1,000 people at the party, but only three people there from Maropost, putting on the party for 1,000 people. We did that two or three more times, and from there, we built a lot of really great relationships with mid-market enterprise companies and a lot of enterprise ones. It was all relationship building.”

head shot

Forbes, August 16, 2021

Why Email Marketing Remains Relevant For Online Stores

“Email services provider Constant Contact explains (via Marketing Sherpa) that 61% of consumers surveyed want to receive promotional messages from retailers at least weekly, and 38% of them want to be emailed more often than that (daily, twice a week or three times a week).”

head shot

Forbes, March 4, 2021

B2B's Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing

“Lead generation is the lifeblood of any business. However, considering that most leads (73%, according to MarketingSherpa) are not sales-ready, identifying leads to prioritize and pursue can place undue stress on the backs of marketers and sales reps.”

head shot

Conversion Copy Co., January 30, 2020

How to run a kick-off meeting like Dr. Flint McGlaughlin of MECLABS

Flint was patient, interested, complementary … Instead of tearing down our pages, he pointed out what was right and where he sees opportunity. People need that — they need to feel safe with your expertise and that starts in the kick-off.

head shot

PerformanceIN, January 16, 2020

Lead Management Success Tips You Should Know for 2020

With statistics showing that “79% of marketing leads never convert into sales — lack of lead nurturing is the common cause” (Marketing Sherpa) it’s never been more important to ensure that you’ve got the right nurturing steps in place to convert drop-offs into conversions.

head shot

DC Velocity, January 8, 2020

Why Leads Are Important for Supply Chain & Logistics Companies

According to a survey conducted by MarketingSherpa, the top sales lead generation priority among B2B companies is increasing measurable ROI. Without sales leads, supply chain and logistics sales reps will struggle to generate sales. They'll have to consume more time and resources searching for buyers to contact, resulting in a lower ROI.

head shot

Business.com, January 2020

Trends That Will Shape Market Segmentation in 2020

According to a MarketingSherpa survey, 91% of Americans want to receive promotional emails. But as there's no magic number that tells you how many emails you should be sending, you might need to test it out to find your sweet spot. 

head shot

Forbes, December 20, 2019

4 Major Challenges Facing The Luxury Market In 2020, And Opportunities For Brands That Lean Into Them

A study by MarketingSherpa found that 82% of consumers trust print ads, compared to only 25% who trust digital ads.

head shot

Elite Agent, December 11, 2019

Real Estate in 2020: It’s all about the follow up

From long buying cycles to complex negotiations, a lot has to happen before you can seal a real estate deal. Maybe that’s why most real estate agents have trouble keeping up. In fact, according to MarketingSherpa, 79 per cent of marketing leads don’t convert into sales due to a lack of lead nurturing. This sobering statistic points to one fact ...

head shot

Business 2 Community, October 30, 2019 

7 Strategies to Get Your First 100 Leads in 90 Days (or Less)

One of the best ways to make the most of your lead generation campaigns is ensuring that you’re targeting the right leads from the get-go. After all, you don’t want to be churning out dollar after dollar in your campaign, only to get a handful of low quality conversions. In fact, according to MarketingSherpa, almost 80% of new leads may never convert to sales.

head shot

The Financial Brand, October 15, 2019

New Email Habits & Trends Demand Fresh Financial Marketing Strategies

“The inbox of today is still largely an unorganized mess, especially when compared to search engines’ ability to provide relevant information to consumers,” writes Daniel Burstein, Director of Editorial Content at MarketingSherpa. This will change, he believes, because...

head shot

Channel Futures, September 23, 2019

8 Ways to Boost Your Lead Generation Results Today

In a recent MarketingSherpa survey, 81% of marketers said email is the most effective channel for communicating with potential customers. Many email campaigns take a newsletter approach including topics such as ... 


head shot

smallbizgenius, August 5, 2019

90+ Social Media Marketing Statistics to Keep in Mind in 2020

43% of companies with online stores report seeing significant traffic from social media. (Marketing Sherpa)

head shot

Business 2 Community, May 24, 2019

10 Eye-Opening Statistics on Lead Nurturing in 2019

In a world of low attention spans, consumers need a crisp and to-the-point message. The statistic doing rounds online was revealed by Marketing Sherpa and rings a death knell for the future of homepages and websites as we know them. Consumers are looking for specific message catered to their needs which a landing page with personalised lead form can effectively provide.


head shot

Business 2 Community, February 26, 2019 
36 Marketing Stats to Help Your Marketing Strategy in 2019

50% of millennials use the internet to research products before purchasing. (Source: Marketing Sherpa)

head shot

Search Engine Journal, February 12, 2019

Are Dedicated Landing Pages Hurting Your Conversion Rate?

Flint McGlaughlin of MECLABS Institute explains: “The goal of testing is not simply to get a lift, but to get a learning … Because with that learning, you can map the mind of your prospective customer and create a model that predicts behavior.”

head shot

Forbes, January 29, 2019

Best Practices For B2B Marketers On LinkedIn

"When users post content, LinkedIn provides a two-step process. In step two, users see groups they currently belong to. They can easily add their post to these groups ...This change may seem small but it’s actually huge,” says Daniel Burstein, senior director, content and marketing with MarketingSherpa and MECLABS Institute.

head shot

Forbes, October 19, 2018

14 Ways Print Advertising Can Provide New Audience Potential For Your Company

"According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ads in newspapers and magazines.”

head shot

CustomerThink, September 4, 2018

Why It Pays to Be Benevolent

Benevolence is also rare because its importance and value aren’t fully appreciated. A 2016 survey of 2,400 consumers by MECLABS Institute (the research parent of MarketingSherpa) shows why benevolence is so important. For this study, MECLABS divided the survey participants into two equal groups. 


head shot

HostingAdvice.com, April 24, 2018

MECLABS — How Real-World Research and a Focus on the Customer Help Businesses Understand the Psychology of Conversion and Boost Revenue

“Smaller companies are great because we can work with them at such a fundamental level, really helping them understand their true value proposition,” Daniel [Burstein] said. “Sometimes we’ll help open new products, other times we’ll create new ways they can serve their customers.”

head shot

Ninja Marketing, March 15, 2018

Emails like people, that's why they are the future (and the present) of marketing (translated)

"According to a MarketingSherpa study, email is the method of communication preferred by customers. The vast majority of US adults (72%) prefer to communicate with companies in this way, while 91% say they like receiving promotional emails from companies with which they have made a purchase."

head shot

Martech Advisor, March 8, 2018

Personalizing Demand Gen – the Right Way

And we humans, we’re a fickle species. We change jobs and companies more frequently than ever before. According to Marketing Sherpa's research, marketing databases naturally degrade by about 22.5% each year. As a result, B2B databases are often cluttered with inaccurate, outdated or incomplete records.

head shot

The Advertising Specialty Institute, March 2, 2018

The Distributor's Guide To Email

" ... a recent MarketingSherpa study of more than 2,000 American adults found that 72% prefer email when it comes to communication with companies."

head shot

Overthink Group, February 21, 2018

10 Case Studies on Email Onboarding Campaigns

"Naked Wines: Increased app downloads by turning onboarding into a game ... MarketingSherpa shared this onboarding case study in 2016."

head shot

Forbes, February 20, 2018

Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

"McCoy looked at solid data to get the answers. First, she looked at Marketing Sherpa’s research about conversion rates on organic traffic. This study found the average conversion rate for traffic-to-leads across industries is 16%."


head shot

Business 2 Community, February 13, 2018

3 Creative Emails That Will Make Your Customers Fall in Love with You Again

"According to a MarketingSherpa study, the two most common reasons why internet users unsubscribe from email lists is that they get too many emails in general and that they do not find the emails relevant."

head shot

ABA Banking Journal, February 2018

How Should Financial Institutions Assess the Accuracy of Third-Party AML Data?

"In a KYC context, MarketingSherpa’s findings mean that customer data points like address, phone number, email address and related business entities could quickly become irrelevant. Thus, the first question that FIs should ask their vendors is: How often do you validate your data?"

head shot

Columbia Business Times, January 30, 2018

Marketing: Building Trust in 2018

"Interestingly, Marketing Sherpa found that print platforms — magazines and newspapers — are the most trusted advertising platform."

head shot

CustomerThink, January 19, 2018

Customer-Centric Marketing: Step-Up Performance

A key tenet of Customer Experience excellence is synchronizing upstream functional areas with what’s most important to customers (see MarketingSherpa’s table above) so that burdens and inefficiencies are prevented for customer-facing functional areas and for customers themselves.


head shot

The Next 100 Days, January 19, 2018

How People Make Choices with Daniel Burstein

"At a high level, the answer to a value proposition is: 'If I am your ideal prospect, why should I buy from you rather than your competitors?'
MECLABS Institute"

head shot

Merca 2.0, January 12, 2018

Consejos Para Crear Una Landing page Efectiva

"... de acuerdo con Marketing Experiments, de forma aproximada, un 75 por ciento de los negocios tienen problemas para encontrar el expertise adecuado para mejorar los copies en una landing page."


head shot

Huffington Post, January 9, 2018

3 Quick Tips to Boost Your Email Marketing ROI This Year

"According to a study published on Marketing Sherpa, email personalization on the basis of segmentation can boost the email revenue by 50%.To ensure your emails aren’t annoying your leads, you might want to understand the email frequency preferences of your subscribers, especially if you’re sending too many emails."


head shot

CMSWire, January 8, 2018

4 Marketing Automation Trends to Watch in 2018

"A recent MarketingSherpa study found that 58 percent of social media users follow brands on social media. Considering that more than 2 billion people use various social media platforms worldwide, that means marketers can use social media to interact with an enormous number of prospects via social networks."

head shot

Photonics Media, January 1, 2018

Effective Branding Takes Resolve, Creativity

"Marketing in print publications remains standard for many, according MarketingSherpa, a research firm powered by MECLABS Institute in Florida, as it provides a sense of permanence, legitimacy and credibility."

head shot

Marketing De Conteudo, December 28, 2017

Entenda tudo sobre o assunto e descubra 11 conceitos que farão suas páginas converter mais!

"A Heurística da Conversão é uma equação desenvolvida pelo Instituto de Pesquisa MECLABS com o objetivo de explicar como funciona esse processo."


head shot

Target Marketing, November/December, 2017

All About Email Virtual Conference and Expo 

"Even if you are not getting a lift on every test, you need to learn something about the customer."

head shot

Business 2 Community, December 6, 2017

13 Demand Generation Statistics That Will Blow Your Mind

"Only 56% of B2B organizations verify leads before they’re passed to sales (Marketing Sherpa)"

head shot

Target Marketing, October 21, 2017

How to Consistently Increase Conversion

"You can never guarantee Conversion, but using this methodology, you can increase its probability. Make sure to choose Conversion objectives that truly serve your ideal customer."

head shot

The Daily Republic, October 4, 2017

OUR VIEW: Newspapers remain the trusted source for news, advertising

"According to the marketing and research institute MarketingSherpa, print ads are the most trusted advertising channel when consumers want to make a purchase decision. A survey released in January asked 2,400 consumers what medium they trust most when making a purchase decision. The top source—according to 82 percent of respondents—was newspapers and magazines."

head shot

Entrepreneur, September 20, 2017

Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.

"How quickly does email fatigue set in? Faster than you can say “unsubscribe.” MarketingSherpa recently revealed that just 15 percent of email users surveyed thought that the messages they receive from marketers were always useful."

head shot

Arketi Group, September 18, 2017

40 B2B Tech Influencers to Know

"Dr. Flint McGlaughlin is the founder of MECLABS, the world’s largest independent research institution focused on offer response optimization. His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion."

head shot

PR Newswire, August 10, 2018

The behind-the-scenes story of a simple outdoor advertising sign that has helped locate 334 missing children (and counting)

"MECLABS Institute took on BairFind as a pro bono Research Partner after the 2016 baseball season to, in addition to optimizing the nonprofit's website, optimize its signs as well. 'We wanted to find a way to support our community and were inspired to tap into a fan base that has an opportunity to make an impact nationally,' said Ashley Lazo, Director of Marketing, MECLABS Institute."


head shot

DIGIDAY, July 4, 2017

The global state of consumer trust in advertising in 5 charts

"With ad blocking still rife, it’s unsurprising that online pop-ups are the least trustworthy of all ads, with only 25 percent of Americans saying they’d make a purchase decision directly from that ad format, according to a U.S. study by Marketing Sherpa."

head shot

Destination CRM.com, July 1, 2017

Consumers Unsubscribe for Many Reasons

Marketers also need to extend this customer-first approach to all of their interactions with customers, according to Burstein, who points out that each interaction will affect what customers think about your brand and what they think about your company and ultimately will affect their level of satisfaction.


head shot

MediaPost, May 30, 2018

Limit Email Volume, Redundancy To Limit Unsubscribes

"Email volume is the primary reason why Americans unsubscribe from email marketing lists, according to a recent MarketingSherpa study. The marketing research firm, and a subsidiary of MECLABS Institute, polled 2,400 consumers on why they unsubscribe from email lists."


head shot

MNI, May 16, 2017


"New, unbiased research from leading universities, academicians, brain psychologists, cognitive psychologists, neuroscientists, and marketing mixed modelers support what we already knew—magazines ads are a valuable component in omnichannel media campaigns. Read our white paper on the ‘Print Effect’ to learn."

head shot

PR Newswire, April 14, 2017

The top reason U.S. consumers unsubscribe from email is because they get too many emails in general, cited by 26% of consumers

"MarketingSherpa asked 1,200 U.S. consumers, "Why do you unsubscribe from the email lists of companies with which you are satisfied? Select all that apply," and it asked another group of 1,200 the same question about companies with which they are unsatisfied."


head shot

eMarketer, March 27, 2017

In an Age of Declining Trust, Is Advertising Actually Gaining Ground?

"Meanwhile, concerns about ad trustworthiness were split by channel in a MarketingSherpa study from October 2016. More than eight in 10 respondents said they trust print ads when making a purchase decision, and almost as many said they trust TV ads."

head shot

PR Newswire, March 16, 2017

Print ads in newspapers and magazines are the most trusted advertising channel when consumers are making a purchase decision

"When discussing channel selection for our marketing & advertising campaigns, the idea that consumers no longer trust mainstream media always seems top-of-mind. So, when we built our Customer Satisfaction Study, we decided to ask American consumers about their preferences."

head shot

PR Newswire, March 14, 2017

Biggest effect of age on consumers' channel preferences seen in mobile apps

"MarketingSherpa asked 2,400 U.S. consumers, 'How often do you disengage with marketing by doing the following?' Of the six possible answers for the 11 channels satisfied and unsatisfied consumers were surveyed about, the biggest generational differences were seen in the "doesn't apply to me" response by satisfied customers to the option — 'delete their app from your smartphone or tablet.'"


head shot

Search Engine Land, March 7, 2017

3 free AdWords testing tools to adopt today

"Each text ad should convey enough information to your audience before you pay for a click. What information is “enough?” Try out this formula from MECLABS Institute."

head shot

PR Newswire, February 13, 2017

MECLABS Institute offers scholarship for graduate certificate program

"Today, MECLABS Institute announced a scholarship contest for applicants into the University of Florida (UF) / MECLABS Institute Communicating Value and Web Conversion graduate certificate program's summer 2017 semester."

head shot

eMarketer, February 13, 2017

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

"Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general."

head shot

Radio Ink, January 16, 2017

It's All About Trust

"Digital media’s strengths and considerable benefits are well known by all, but what has been somewhat lost in the digital glare the past decade has been the continued benefits of traditional media and, importantly, the lenses through which the advertising on these channels are perceived."


head shot

Associação Nacional de Jornais, January 12, 2017
[The National Association of Newspapers in Brazil]

Internauta Confia Mais em Publicidade Impressa

"A publicidade impressa é aquela em que os consumidores mais confiam na hora de fazer uma compra. A avaliação é de uma pesquisa feita pela consultoria MarketingSherpa com internautas americanos."

head shot

CMO.com, January 9, 2017

Are Marketing And Sales Execs The New B2B Power Couple?

“In marketing, in the past creative was king. Now data is the dictator. So many decisions are driven by numbers,” said Daniel Burstein, director of editorial content at MECLABS Institute. “But what marketing can easily overlook is the human element behind those numbers to make sense of the data. That’s where sales reps can help. They have real, human conversations every day.”

head shot

eMarketer, January 3, 2017

Consumer Trust Is Evolving in the Digital Age

"An October 2016 survey by MarketingSherpa found that 80% or more of US internet users trusted print ads in newspapers, magazines and TV ads when making buying choices. Digital ads fared worse."

head shot

Jacksonville Business Journal, December 19, 2016

Study from Jacksonville marketing company shows companies that put customer first do best

"A study from Jacksonville-based MarketingSherpa found that customers who feel like they are a company’s biggest priority are much more likely to have loyalty to that brand."

head shot

Warc, December 15, 2016

Putting Customer First Reaps Rewards

"Putting customers first may seem a straightforward business proposition, but new research has shown that brands that put customers' needs ahead of their immediate marketing goals generate higher customer satisfaction."

head shot

Fox Business, December 14, 2016

Consumers Happiest With Companies That Put Them First

"It's possible to make money while also respecting your customers, treating them well, and putting them first. In fact, a new study shows that companies that put customers' needs ahead of their immediate business and marketing goals actually generate higher customer satisfaction."

head shot

MediaPost, December 14, 2016

Customer-First Marketing Likely To Increase Email Subscribers

"Customer satisfaction nearly triples when a brand’s marketing places the consumer’s needs above their own business goals, according to a MarketingSherpa report released Monday."

head shot

PR Newswire, December 12, 2016

Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals

"The MarketingSherpa Customer Satisfaction Research study of 2,400 consumers, sampled to reflect a close match to the U.S. population's demographics, was conducted in September and October 2016."


head shot

Publishing Executive, April 26, 2016

Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content

"Publishers should identify and communicate clear value propositions that help customers perceive value that aligns with their motivations to purchase."
head shot

SearchEngine Journal, April 9, 2016

6 Clever Copywriting Tactics to Boost Your Conversion Rates

"Conversion rates vary widely depending on the industry. According to MarketingSherpa, average conversion rates by industry range from 10% for professional services to 3% for e-commerce"

head shot

PR Newswire, March 16, 2016

MarketingSherpa Summit 2017 Opens Call for Speakers

Seeking Digital Marketers to Share Actionable, Customer-First Marketing Case Studies and Successes
head shot

Yahoo Finance, March 7, 2016

Forty-one Percent of U.S. News Consumers Could be Persuaded to Purchase Digital Newspaper Subscriptions

MECLABS research report indicates factors that drive paid subscriptions to news sources include local content, crosswords, editorials/opinions and arts and culture

head shot

PR Newswire, February 22, 2016

Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital marketing results, recognize successful customer-first marketing campaigns and network with their peers.

head shot

PR Newswire, January 12, 2016

Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

MarketingExperiments has teamed up with top digital marketing blog, Convince & Convert, to help one of America's favorite nonprofit organizations, Consumer Reports, increase donations from membership renewals through a more effective email marketing campaign.

head shot

Business.com, January 4, 2016

Year of Connections: The Best Marketing Conferences in 2016

MarketingSherpa Summit named as one of the best marketing conferences to attend in 2016 by Business.com.

head shot

ThinkAdvisor, December 21, 2015

6 Tips for an Email Strategy That Works

"According to MarketingSherpa, 72% of American adults indicate a preference for companies to communicate with them via email – but we need to do it better."

head shot

Search Engine Journal, December 9, 2015

7 Valuable Email Marketing Strategies to Increase Open Rates

"Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa."

head shot

Huffington Post, November 19, 2015

Is Customer Intimacy at the Forefront of your Marketing Campaign?

Daniel Burstein, Director of Editorial Content, MarketingSherpa, writes on the importance of focusing on customer intimacy in marketing campaigns.

head shot

eMarketer, November 17, 2015

How Shoppers Want to Communicate with Brands Away from PCs

"In fact, according to MarketingSherpa, print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from a computer. Nearly half of those polled in August said so."

head shot

PR Newswire, November 11, 2015

MarketingSherpa Announces 2016 Award Winners

Optum and Sunrise Senior Living have been named as the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards.

head shot

CIO, November 3, 2015

8 ecommerce categories that will be hot in 2016

Which ecommerce categories will see increased sales and opportunities in the next 12 months? Daniel Burstein, Director of Editorial Content, MarketingSherpa, shares his early 2016 predications.

head shot

Tech.Co, November 2, 2015

5 Proven Ways to Double Your Ecommerce Revenue

"...research by Marketing Sherpa reported up to a 208 percent increase in conversions by sending targeted emails instead of the regular batch-and-blast email."

head shot

O'Dwyer, November 2, 2015

MarketingSherpa Surveys Find Major Disconnect Between Marketers and Consumers

Indeed, email is the top brand marketer medium for communicating with consumers at a nearly universal 90 percent, according to the results from a pair of consumer and marketer online surveys conducted by MarketingSherpa in preparation for MarketingSherpa Summit 2016.

head shot

Digital Content Next, November 2, 2015

Consumer marketing preferences differ from common brand marketer practices

Marketers have a slew of on and offline marketing options today. However, according to research from MarketingSherpa, there’s a disconnect between marketer’s preferred practices and consumer preferences.

head shot

The Wall Street Journal: CMO Today, November 2, 2015

The Marketing Virtues of Good Ol’ Snail Mail

More than half of consumers want to receive coupons, promotions from brands in the mail, according to report from MarketingSherpa.

head shot

PR Newswire, November 2, 2015

MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

Results indicate major differences in how consumers want to connect with brands versus marketers' actual practices.

head shot

Adweek, November 1, 2015

Consumers Know Exactly How They Want to Be Marketed To And they don't, in fact, hate advertising

Data provided by MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising.

head shot

Direct Marketing News, October 1, 2015

Email, Like Fine Wine, Gets Better With Age

Daniel Burstein, Director of Editorial Content, MECLABS, talks on the evolution of email marketing.

head shot

Direct Marketing News, October 1, 2015

The Email Opportunist

Daniel Burstein, Director of Editorial Content, MECLABS, discusses overcoming the greatest weakness of email marketing.

head shot

PR Newswire, September 30, 2015

Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns and best practices in email marketing, social media and digital — has been announced.

head shot

CMSWire, September 18, 2015

The Solution for Unopened Email: More Email?

Daniel Burstein, Director of Editorial Content, MECLABS, discusses the importance of delivering value to email subscribers.

head shot

PR Newswire, August 12, 2015

PreGAME to Summit 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® Partner Event

PreGAME to Summit 2015, a Microsoft Dynamics® partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's partner training event, to be held in Reno, Nevada, October 12-13.

head shot

PR Newswire, August 5, 2015

reIMAGINE 2015 to Feature MarketingSherpa Training at Microsoft Dynamics® GP Partner Event

reIMAGINE 2015, a Microsoft Dynamics® GP partner event, has partnered with MECLABS Institute to deliver marketing-focused training at this year's annual conference, to be held in Fargo, North Dakota, September 21-23.

head shot

PR Newswire, July 28, 2015

MarketingSherpa Summit 2016 Announces Featured Speakers for February Digital Marketing Event

Morgan Spurlock, Academy Award-nominated director; Charles Duhigg, best-selling author of "The Power of Habit"; Michael Norton, Harvard Business School professor; and Flint McGlaughlin, CEO and Managing Director of MECLABS Institute, to share evidence-based digital marketing insights.

head shot

Internet Retailer, July 13, 2015

Top strategic takeaways from IRCE 2015

MarketingSherpa interviewed 47 executives who attended IRCE in June 2015. Three e-retailer strategies stood out to Daniel Burstein, Director of Editorial Content, MarketingSherpa, who conducted many of the interviews.

head shot

PR Newswire, June 29, 2015

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

Marketers to present success stories across major digital marketing disciplines; Early bird registration discount of $800 available until September 10.

head shot

Jacksonville Business Journal, June 9, 2015

These are the fastest growing private companies in Northeast Florida

MECLABS Institute is named one of the top 50 fastest growing private companies in Northeast Florida.

head shot

PR Newswire, May 27, 2015

MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for the second year in a row to host the show's Media Center, where leading e-commerce executives will share digital marketing insights on-camera.

head shot

Target Marketing, May 1, 2015

Email Is a Product, Not an Advertisement

Daniel Burstein, Director of Editorial Content, MarketingSherpa, provides insightful ways in which marketers can increase email engagement by putting the wants of their customers first.

head shot

PR Newswire, February 3, 2015

MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

Data sheds light on how frequently Americans like to receive promo emails, in what ways company emails can change and views on reminder emails.

head shot

PR Newswire, January 5, 2015

MarketingExperiments and Moz are accepting submissions from marketers and writers.
head shot

PR Newswire, December 8, 2014

Top Honors Garnered by Finish Line and Ferguson Enterprises; MarketingSherpa Blog Readers to Vote on Best Finalist Email Campaign.
head shot

PRWeb, June 19, 2014

Listrak's Commitment to Privacy Highlighted

MarketingSherpa interviews James Koons, Chief Privacy Officer, Listrak, at the 10th annual IRCE on Listrak's acceptance of The Online Trust Alliance's (OTA) online privacy award. 

head shot

AdAge.com, September 10, 2013

Lead-gen: Fighting for your customers' needs

Pamela Jesseau, Senior Director of Marketing, MECLABS, analyzes the customer-focused marketing strategy employed by Debbie Pryer, Program Manager, Siemens Healthcare, who was a speaker at MarketingSherpa Lead Gen Summit 2013.

head shot

AdAge.com, August 27, 2013

Content Marketing: How to become a better marketer... of your ideas

Daniel Burstein, Director of Editorial Content, MECLABS, discusses four tips marketers can use to better sell their ideas through content marketing.

head shot

AdAge.com, August 20, 2013

Beyond Best Practices: 3 pillars of lead generation

Justin Bridegan, Senior Marketing Manager, MarketingSherpa, shares insights on how marketers can develop a strategic plan for their lead generation efforts.

head shot

PR Newswire, December 11, 2012

MarketingSherpa Announces Winners of its Email Awards 2013

Best-in-Show awarded to NFL.com, and MarketingSherpa selects the industry’s top email campaigns of the year.

head shot

PR Newswire, November 29, 2012

MarketingSherpa Announces Agenda for Email Summit 2013 –- The Only Email Marketing Conference Based on Proven Research

MarketingSherpa announced Email Summit 2013’s keynote speakers, topics, case studies and tactical training sessions.

head shot

CustomerThink, November 8, 2012

MECLABS Premieres Online Value Proposition Development Course

MECLABS has announced the premiere of its first-ever online course that teaches how to craft value propositions.

head shot

The Washington Post, July 20, 2012

Romney's tax returns, Obama's birth certificate and the end of trust

Flint McGlaughlin, Managing Director, MECLABS, shares his opinion on why more Americans mistrust politics, the news media, business and virtually every other major institution as well as why there is such a demand for documentation to prove the “real truth.”

head shot

PRWeb, January 27, 2012

MarketingSherpa Compiles Top Takeaways, Key Findings from Eight Years of Research in Its Just-Released Email Marketing Handbook: Second edition

MarketingSherpa released its research findings in the newly published Email Marketing Handbook.

head shot

SteamFeed, January 26, 2012

MarketingSherpa Releases Its 2012 Wisdom Report

MarketingSherpa and HubSpot asked marketers to share their most helpful marketing anecdotes from 2011 and then compiled more than 100 of the best responses in this report.

head shot

SteamFeed, November 22, 2011

MarketingSherpa Releases the 2012 Email Marketing Benchmark Report

MarketingSherpa released its 2012 Email Marketing Benchmark Reports, which defined and detailed the state of email marketing today.

head shot

SteamFeed, November 15, 2011

MarketingSherpa Announces Winners of 2012 Email Marketing Awards

Best-in-Show awarded to Citrix Online and JetBlue, and MarketingSherpa selected the industry’s top email campaigns of the year.

head shot

SteamFeed, October 25, 2011

MarketingSherpa’s Email Marketing Summit Set for Februrary 7-10 in Las Vegas

MarketingSherpa will bring together the top B2B and consumer marketers at its eighth annual Email Marketing Summit, Feb. 7 – 10, at Caesar’s Palace Hotel and Casino in Las Vegas. 

head shot

SteamFeed, October 7, 2011

MarketingSherpa Releases the 2012 B2B Marketing Benchmark Report

MarketingSherpa released the 2012 B2B Benchmark report, which revealed outcomes from a survey of more than 1,745 B2B organizations.

head shot

SteamFeed, July 28, 2011

MarketingSherpa’s Eighth Annual B2B Marketing Summit Set for September 26-27 in Boston and October 24-25 in San Francisco

MarketingSherpa will bring together the top B2B and consumer marketers at its annual Email Marketing Summit, Sept. 26-27 in Boston and Oct. 24-25 in San Francisco.

head shot

PRWeb, June 8, 2011

MarketingSherpa Presents the Eighth Annual B2B Marketing Summit September 26-27 in Boston and October 24-25 in San Francisco

MarketingSherpa is hosting its eighth annual Marketing Summit Sept. 26 -27 in Boston and Oct. 24 - 25 in San Francisco.

head shot

PRWeb, June 2, 2011

MarketingSherpa and Facebook Present Webinar on Strategically Driving Return on Social Media Investment

MarketingSherpa and Facebook joined forces to present a complementary webinar on how to maximize the effectiveness of social media marketing.

head shot

SteamFeed, May 24, 2011

MarketingSherpa Releases Its First-Ever Landing Page Optimization Benchmark Report

MarketingSherpa released its first-ever Landing Page Optimization Benchmark Report which detailed how 2,673 marketers are using landing page optimization (LPO) to attain the most value from their Web traffic and all related marketing initiatives, like search, email and social media.

head shot

SteamFeed, May 12, 2011

Just Released: MarketingSherpa’s new special report -- CMO Perspectives on Email Deliverability

MarketingSherpa’s new special report revealed the latest strategies that nearly 250 chief marketing officers are using to ensure that emails reach their recipients.

head shot

PRWeb, April 22, 2011

MarketingSherpa Releases Its 2011 Social Marketing Benchmark Report

MarketingSherpa release its third benchmark report examining how marketers are using social media to engage audience, build brand, generate leads and drive sales.

head shot

PRWeb, March 30, 2011

MarketingSherpa Releases Its 2011 B2B Marketing Advanced Practices Handbook

MarketingSherpa released a 171-page guide on how marketing has changed, why it’s changed and the best real-world strategies and processes to execute B2B marketing now.

head shot

SteamFeed, March 22, 2011

MarketingSherpa and MarketingExperiments Join Forces to Present Their First-Ever Optimization Summit June 1-3 in Atlanta

MarketingSherpa and MarketingExperiments will joined together to present the first-ever Optimization Summit, June 1-3, in Atlanta.

head shot

PR.com, May 13, 2009

Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization Course

MarketingExperiments' Landing Page Optimization Certification course held in Dallas, Texas, May 26, taught marketers proven techniques for instant ROI.

Find a source for your marketing, business or general news article

We are eager to share our findings and research with the marketing and general business communities. To let us know what information we can help with, please fill out the form below and we will reach out to you with more details.