Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Newspaper Paywalls and Digital Subscriptions: An executive look into consumer insights from The Economist
Read our interview with Michael Brunt of The Economist to discover what he has learned about its readers and his thoughts on the results of our news consumer survey.
Digital Transformation: An executive look at the challenges and opportunities for the newspaper industry
Watch this interview to discover how newspapers can use data to learn about their customers and build brands through consistent and relevant customer experiences.
Site Banner Optimization Webinar
Learn from six real-world B2B and B2C webpages analyzed by MECLABS experts to help you improving the value communicated by your website banners.
Executive Series Vol. I, Issue 2: Newspaper Paywalls and Digital Subscriptions
Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers.
The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging
Watch Flint McGlaughlin's featured presentation from MarketingSherpa Summit 2016 on how marketers miss the mark when it comes to customer communication.
Anatomy of a Business Transformation: An executive look at how The Boston Globe drove $3 million in incremental revenue in one year
Learn from Peter Doucette, Executive Director of Circulation Sales & Marketing, The Boston Globe, on how he optimized his entire business.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
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