Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Introductory Guide to Developing Your Customer Theory [an interactive worksheet]
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place
Customer-First Marketing: How The Global Leadership Summit created an optimization and testing culture that grew attendance by 16% to 400,000
Learn how The Global Leadership Summit discovered their value proposition and applied the MECLABS Conversion Heuristic to their testing
The MECLABS Guide for Optimizing Your Webpages and Better Serving Your Customers
Get this free 22-page guide that details how to assess and improve your ads, emails and website funnels using three of MECLABS Institute’s 10 patented heuristics.
The Prospect’s Reality Gap: How to bridge the dangerous gap between the results we want and the results we have
Watch Flint McGlaughlin's keynote from MarketingSherpa Summit 2017 on what levers to pull to help customers arrive at the right conclusions about your brand.
Virtual Information Session: Amplify your influence with a Graduate Certificate in Value and Web Conversion
Watch this on-demand information session to get an overview of the University of Florida/MECLABS Institute graduate certificate program.
Transparent Marketing: Marketing is not about programs; it is about relationships
Watch this video to discover an understanding of consumers most frustrating laments paired with a doctrine for how to write and communicate as a marketer to overcome our marketing blind spots.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
Get an inside look at the winning campaigns of the MarketingSherpa Awards 2017.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to over 110 of the latest experiments, case studies, articles, webinars and Web clinics from marketers like you.
Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.