Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
A swipe file of 22 lead generation experiments MECLABS Institute analysts conducted in Research Partnerships to help improve conversion rates
A/B Test Planning Tool: Visualize factors that affect the ROI implications of test sequencing
It’s not enough to know what to test. Even the order in which you run those tests can affect ROI. We’ve created a tool to help you better understand test order.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
View MECLABS Managing Director Flint McGlaughlin's weekly teaching sessions on all things marketing.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to the latest interviews, case studies, instructions, and inspiration from our sister publisher, MarketingSherpa.
Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.