Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Denis Mrkva, General Manager, HealthSpire, shares an interesting landing page experiment that had a surprising winner in a long form vs short form debate.
The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have
"People challenged with a claim naturally resist it. But people who arrive at a conclusion will naturally defend it." Hear Flint McGlaughlin, share how to help your customers arrive at the right conclusions about your brand.
Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales
Read on for experiments and examples from MECLABS Institute, MarketingExperiments and MarketingSherpa to help you improve your landing page conversion.
Call Center Optimization: How The Globe and Mail cut number of calls in half while increasing sales per hour
Read on to discover how MECLABS Institute worked with The Globe and Mail in a Research Partnership to help optimize call center performance.
Leader Transformation: How a Fortune 50 banking executive drove lifts of 54% and 169% and transformed her career
Hear Mel Marsh share in her own words how focusing on her customer’s thought sequence helped her drive significant results and changed the way she looks at marketing.
Introductory Guide to Developing Your Customer Theory [an interactive worksheet]
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
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