Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Why a Customer-First Culture is Essential for Your Business
Ian Dighé, former Executive Chairman, Miton Group plc, reveals how customer-first practices enabled this asset management business to remain competitive among massive titans in the same industry.
Designing a Value Proposition to Attract New Donors
Austin McCraw, Senior Director of Partnerships, MECLABS Institute, was a keynote speaker at the 2017 Nonprofit Innovation & Optimization (NIO) Summit. He talked about value proposition — the foundational concept that all other marketing strategies and ideas stand on.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Denis Mrkva, General Manager, HealthSpire, shares an interesting landing page experiment that had a surprising winner in a long form vs short form debate.
The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have
"People challenged with a claim naturally resist it. But people who arrive at a conclusion will naturally defend it." Hear Flint McGlaughlin, share how to help your customers arrive at the right conclusions about your brand.
Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales
Read on for experiments and examples from MECLABS Institute, MarketingExperiments and MarketingSherpa to help you improve your landing page conversion.
Call Center Optimization: How The Globe and Mail cut number of calls in half while increasing sales per hour
Read on to discover how MECLABS Institute worked with The Globe and Mail in a Research Partnership to help optimize call center performance.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
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